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Role of the New Media in Politics
Kulhánková, Anna ; Stracený, Josef (advisor) ; Lánský, Ondřej (referee)
This diploma thesis is focusing on analyzing a possible influence of new media on politics with an emphasis on the three most popular social networks as Facebook, Twitter and YouTube. The main methods used in this thesis are analysis and subsequent comparison of acquired facts. This thesis has two subtopics. Firstly, it is the action and the access of Czech and world politicians on the social networks. Secondly, it analyses the events of the Arab Spring in the years 2010 and 2011. This thesis is based both on professional literature of Czech and foreign authors, that follows up mass media, mass communication and new media, as well as on studies analyzing social networks as Facebook, Twitter and YouTube, on Czech and foreign newspapers, TV broadcasts and post electoral studies.
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Proposal for Marketing Communication Improvement
Bartošíková, Bára ; Sommer, Martin (referee) ; Kaňovská, Lucie (advisor)
The master´s thesis deals with the proposal for marketing communication improvement in chosen company. The thesis is divided into three parts. The first, theoretical part describes the important terms of marketing and presents theoretical framework for following parts. The second part is focused on the characteristics of selected company and describes its current situation. This part also analyses the internal and external environment, marketing and communication mix and contains the results of questionnaire survey. Based on results of analytical part, the third part contains proposals for marketing communication improvement.
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Social plugins: history and usage
Habartová, Lucie ; Šlerka, Josef (advisor) ; Zbiejczuk, Adam (referee)
Thesis aims to present the current situation of social plugins growth. It examines social plugins from users and website owner point of view. At the beginning, the work reminds of web present emergence and comes after with emergence of social plugins. Work examines also the terminology of term "social plugin". Social plugins (as is Facebook Like button) are described in chapter Type of social plugins, after this comes chapter about practical usage of social plugins. Parts of this chapter are case studies and evaluations of advantages and disadvantages. Last chapter follow social plugins from the user's point of view. The subjects of examination are motivation to share information online and present results of studies and research, which has been prepared by author of this thesis. In enclosure can be found complete list of the most exploited social plugins including their functions and possibilities of usage.
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The Proposal for Development of a Marketing Communication in the HC CSOB Pojistovna Pardubice a.s.
Vaník, Jiří ; BA, Petr Mazánek, (referee) ; Mráček, Pavel (advisor)
Abstract The thesis deals with marketing communication of the ČSOB Pojišťovna Pardubice ice-hockey club with the main focus on the communication with visitors and fans and the promotion of the club's commercial partners. It makes suggestion on possible ways of development of the given marketing communication where the club's fans' communication represents the most important part of it. Not only it proposes improvement of the current tools and proceses, but it also introduces new, modern means of marketing communication. The aim of the proposal is to increase the general awareness of the club and its atractiveness.
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Instagram as a communication tool
Kšandová, Markéta ; Kubálková, Markéta (advisor) ; Vincík, Radek (referee)
The aim of this thesis is to assess the efficiency of using social site Instagram as a communication tool for a company named Žatecký pivovar. Also evaluate the activities of Žatecký pivovar on mentioned platform on the basis of managing an account of a company and propose improvements in further communication. The thesis is divided into three main parts, first of which is devoted to Internet, internet marketing and social sites in general to provide basic information about the topic. Instagram and its specifics is examined in the second part. There are mentioned basic information about Instagram, principle of its functioning, marketing use of Instagram and examples of succesful projects in the second chapter. The third part consists of instruction for the right steps while opening and managing an account of a company. Outcome in a form of evaluation the success of the project and proposals for imporovements are based on both - theoretical sources and practical part.
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New trendsin building a MLM of Amway company
Dopita, Zdeněk ; Postler, Milan (advisor) ; Nemčíková, Zuzana (referee)
This bachelor thesis is focused on new tools which facilitate the performance of business opportunities by Independent Business Owners. Marketing, its new forms and the origins and development of multilevel marketing as a successful business method are characterized in the theoretical part of this thesis. One of the largest company which is engaged in directed selling -- Amway is described in the thesis as well. The thesis also deals with the application of new trends in Amway and its distributors. The practical part is an evaluation of author's own field research aim of which was to discover the extent of the use of new trends in building Amway business.
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Management of Marketing Campaigns in an Environment of Social Networks and Evaluating their Effectiveness
Michálek, Tomáš ; Kincl, Tomáš (advisor) ; Přibil, Jiří (referee)
This thesis is an analysis of the efficiency of managing social media campaings of Faculty of Management in Jindrichuv Hradec, as well as a new proposal of its improvements. The first part of the thesis explains theoretical expressions on the topic above, including marketing communication, public relations, media planning and online marketing. The second chapter turn the theoretical knowledge into practice, contains of concrete activities of Faculty of Management in Jindrichuv Hradec in comparsion with its competitive faculties. Conclusion of the thesis consist of recommendations for managing the social media campaings and its further tracking of the efficiency.
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Computer tools for customer acquisition
Terletska, Svitlana ; Topolová, Ivana (advisor) ; Koubalíková, Jitka (referee)
Based on real company and real data the aim of this work is to establish computer tools that are most effective for new customers acquisition. CRM system has been used as a tool to determine the results and calculate the sales funnel of the company. This bachelor work is focused on theoretical and practical processing issues. Conclusion contains a summary of the work and the author's recommendations for the company.
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The use of social sites in the fashion industry the role of fashion bloggers and marketing trends in 21st century
Bijedičová, Andrea ; Tyslová, Irena (advisor) ; Müllerová, Jana (referee)
World as known in the 21st century is influenced by modern technologies, social sites are counted as one of them. If a fashion company wants to succeed in the globalized world, in which thanks to the Internet everything is affordable, this company has to build a positive relationship with its customers. One way how to do it is using correct marketing strategies and tools. This can be done in cooperation with fashion bloggers. They are building a big influence on their social sites profiles, reaching millions of followers from all over the world. This diploma thesis conducts a survey on this topic while describing one of each tool of fashion blogs and also principles of the fashion industry. Later on these findings are deepen by studying how the best international and Czech fashion blogs work in the reality. The end also covers a different point of view - experiences of a fashion company.
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