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Twitter Connection with a TV Broadcast
Fiala, Marek ; Rychlý, Marek (referee) ; Burget, Radek (advisor)
This master thesis focuses on the possible connection between the digital television broadcasting DVB and the Twitter social network. The target platform is the Hybrid Broadcast Broadband TV platform, which combines television broadcasting with a data received from broadband. The created system is composed of a HbbTV application and a server, that connects the application with the Twitter and searchs for additional data about the current video content. Usage of the resulting solution in real television broadcasting could potentially increase the amound of tweets related to the television broadcasting, increase the knowledge about HbbTV technology and attrack young generation of viewers. All that can result into slight increased number of viewers.
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Technology and Society - Online Addictions
Sarbassov, Timur ; Baumgartnerová, Alena (referee) ; Smutný, Milan (advisor)
Cílem této práce je prostudovat problematiku závislosti na internetu. Samotná práce je rozdělena do 3 částí: úvod, hlavní článek a závěr. Úvod vysvětluje globální posuny v komunikační technologii a jejich negativní a pozitivní účinky. V hlavní části se zabývám některými typy závislosti na internetu a způsoby, jak s nimi zacházet. Závěrem jsem shrnul tezi o příčinných a souvislostních vztazích závislých na internetu.
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Analysis and Design of E-commerce Firms
Špička, Vojtěch ; Janková, Martina (referee) ; Němcová, Zuzana (advisor)
This bachelor thesis analyzes and suggestions a new e-commerce of a firm. What are the options currently in implementation and marketing promotion of online store. Selecting an optimal design solution for the business with protective working aid, working clothes and shoes, it´s implementation and successful launch on the online market. In the first part of this bachelor´s work we will introduce some theoretical things and in the second part we will use it for creation of e-commerce. The result is the fully functional online store, which makes an economic profit.
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Design of digital camera
Miklica, Martin ; Chorý, Tomáš (referee) ; Zvonek, Miroslav (advisor)
This work deals with the history, present and future of photography. The main objective however is to design a stylish compact digital camera with regard to the requirements of modern life, such as the expansion of internet social networks and the associated use of the camera as a visual scrapbook. Emphasis was placed on a new shape solution, simple operation and good ergonomics of holding.
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Proposal for Marketing Communication Improvement
Bartošíková, Bára ; Sommer, Martin (referee) ; Kaňovská, Lucie (advisor)
The master´s thesis deals with the proposal for marketing communication improvement in chosen company. The thesis is divided into three parts. The first, theoretical part describes the important terms of marketing and presents theoretical framework for following parts. The second part is focused on the characteristics of selected company and describes its current situation. This part also analyses the internal and external environment, marketing and communication mix and contains the results of questionnaire survey. Based on results of analytical part, the third part contains proposals for marketing communication improvement.
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Utilization of Social Media in Marketing Communication of Selected Company
Dostálová, Jana ; Provazníková, Lenka (referee) ; Kaňovská, Lucie (advisor)
Diploma thesis deals with utilization of social media in marketing communication of selected company. The goal of the thesis is to analyse current state of the situation in this company and consequent proposal of the new plan of marketing communication in field of social media. The teoretical part of the thesis is summarising the theory of the marketing and communication mix and also marketing communication in B2B environment. Analytical part of the thesis is dealing with analysis of the communication mix of selected company with particular effort to discuss of the content which is shared by this company and its main competitors in various social platforms The final part of the thesis is containing proposal of the new marketing communication strategy of the selected company based on the analysis of the current state. The potential benefits of the proposed strategy are discussed together with the analysis of its cost.
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Online Marketing Communication Risks
Uherková, Veronika ; Chylová, Silvie (referee) ; Chlebovský, Vít (advisor)
The aim of the diploma thesis is to identify, analyse and then evaluate all possible risks related to Forky's online marketing communications. In the theoretical part, the thesis deals with basic concepts of marketing, explaining the concept of risk, lighting marketing issues. The analytical part deals with the assembly of the Company's internal and external environment. Based on the resulting analyses, all possible risks that may arise in this environment will be investigated. In the last part, individual solutions are presented, including their effectiveness, financial overview along with the exactness of these solutions and the benefits of the proposed solutions. In the complete conclusion of the work, all possible risks along with the solution are described, as well as the way in which they can be prevented.
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Analysis of Risk Behaviour of Social Network Facebook Users
Ondra, Jan ; Novotná,, Veronika (referee) ; Kropáč, Jiří (advisor)
Theme of bachelor thesis is analysis of risk behaviour of Facebook users. Analysis is performed on the basis of self-created question-form. First part of thesis is dedicated to theoretical resources of statistics, social networks, sociological research and principles of safe use of Internet. Second part contains practical realization of sociological research and creating of question-form, processing of collected facts, interpretation of conclusions and recommendations for users of social network Facebook.
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Analysis of Social Network Users' Behaviour from the Security Aspect
Walder, Marek ; Malinka, Kamil (referee) ; Kropáč, Jiří (advisor)
Theme of my bachelor`s thesis is statistic analysis of social network users' behaviour from the security aspect, based on self created qestion-form. First part of this bachelor`s thesis deals with theoretical resources of statistics, sociological research and security internet principles. Second part contains applicative execution of sociological solutions, question-form creation and statistic processing of gathered fact, including relevant conclusions and recommendations. Klíčová
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The Level of Risk Posed by Online Marketing Communication of the Engine Tables Brand
Pokorný, Marek ; Plachký, Leoš (referee) ; Chlebovský, Vít (advisor)
Target of master's theasis is find, analyze and identify all risks of online marketing communication Engine Tables. The theoretical part describes theoretical basics of marketing, basic concepts of marketing and methods of work. In the analytics part are basic information about company, marketing problems, PEST analysis, market analysis and competition. I will analyze all risk, that may happen at online marketing enviroment. In the last part are all results, their efficiency, financial demands and contribution of individual solutions.
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