Original title: Využití sociálních sítí v marketingové komunikaci vybrané společnosti
Translated title: Utilization of Social Media in Marketing Communication of Selected Company
Authors: Dostálová, Jana ; Provazníková, Lenka (referee) ; Kaňovská, Lucie (advisor)
Document type: Master’s theses
Year: 2019
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]

Keywords: B2B; Marketing; marketing communication; social networks; B2B; Marketing; marketingová komunikace; sociální sítě

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/177944

Permalink: http://www.nusl.cz/ntk/nusl-593460


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses
 Record created 2024-04-02, last modified 2024-04-03


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