|
|
Marketing strategy in ICT company
Heža, Stanislav ; Zavadil, Zbyněk (referee) ; Šimberová, Iveta (advisor)
The thesis deals with the analysis of the company marketing strategy. In order to meet its objectives, it is necessary to evaluate all information on general conditions, the market and competition. Based on prerequisites of the further grow of professional environment, it proposes possible modes of use of different marketing strategies and their means of communication. The economic impact presumption of a proposal with respect to past experience is also calculated in this work.
|
|
|
Auto center VW Mikulov
Kováčik, Branislav ; Bílek, Zdeněk (referee) ; Dýr, Petr (advisor)
The aim of this bachelor's thesis was to create documentation for a building permit and documentation for the construction of a building, the basic compositional and architectural design of which is based on a previously processed architectural study within the subject AG033 - Atelier of production buildings. This is a design project of the Volkswagen Group Autocentre in Mikulov. The specified land intended for development is located in the westernmost part of the town of Mikulov in the cadastral territory of the town of Mikulov, it is an industrial zone of the town. The surrounding buildings are largely made up of low-rise large-scale buildings, production halls, storage facilities or agricultural buildings and their accessories. Within the zoning plan, the area adjacent from the south side to Jiráskova Street is listed as a brownfield. The shape of the land predetermines the proposed construction of the longitudinal shape of a deep character, as the land is stretched in the north - south direction and has the shape of a gradually narrowing trapezoid. The terrain is slightly sloping and descends to the south. From the south side, a wastewater treatment plant is adjacent to the solved area. The bachelor's thesis also deals with the solution of the external modifications of the area, including transport infrastructure, stratification and the number of parking spaces. An essential part is also the distribution and character of the upper and lower greenery, the location and shape of the areas intended for demonstration vehicles. Last but not least, the work deals with the solution of engineering networks within the technical equipment of buildings and technical infrastructure, management of waste, etc. The proposed building respects the floor plan delimitation of the land, primarily by maintaining the parallelism of the perimeter walls with these boundaries. The central element of the mass composition is an extravagantly designed ellipse used as the main exhibition space, opened by a large-area rounded glazing into the entrance area of the exterior. The remaining masses of the building are formed by blocks of different height levels, which achieves the compositional principle of gradation. The completely monotonous mass of the production hall is broken in each field by a massive skylight encircling the building along the entire perimeter of its section. The building has premises for warehousing, administrative activities, exhibition premises, technical facilities and premises belonging to professional workplaces of car mechanics. All material segments of the building are interconnected by internal passages. The whole building has a purely industrial character, which is based on the character and purpose of use of the building and has a connection with the automotive industry. The main materials used in the construction of this building are structural steel, concrete and thermal insulation perimeter panels. The façade emphasizes the essence of the ellipse, which is largely-glazed, while the storage and production areas are hidden in the rear and their visual layer is formed by sheet metal in gray, respectively. white color.
|
|
|
Equipment for installation and service of Spider ILD02
Frühbauer, Jiří ; Pokorný, Přemysl (referee) ; Malášek, Jiří (advisor)
This Bachelor’s thesis deals with constructional solution and design of handling equipment for assembly and service of Spider ILD02 lawnmower. This thesis presents a discretion and evaluation of several alternatives for given problem, which are followed up by establishment of selected technical parameters. This thesis also consists of selected solution of construction, which is followed up by calculation of handling forces. Conclusion describes calculation of structural load and strength inspection of important construction units. This thesis consists of technical report and drawing documentation. Drawing documentation is supported by model processing in 3D CAD system and also contains assembly drawing of the whole device, turntable shaft, lever shaft, large sprocket hub and housing of the stand.
|
|
|
Car Center VW Group
Gross, Kamil ; Suchánek,, Petr (referee) ; Nový, Alois (advisor) ; Sedláková, Markéta (advisor)
The theme of my bachelor work is a new building of Volkswagen carcenter. Carcenter is placed in Brno city nearby square Cejl. Next to the parcel is river Svitava. Architecture volume is divided to four functional parts: showroom, warehouse, administration and background and service. Showroom is placed on the most visible part of parcel. Showroom with glass façade is dominanting volume of whole car center. To the showroom is connected administration with nice view to the river Svitava and warehouse with good connection to delivery of goods. Service is last part of carcenter. Floorplan form of service in shape L saves build up space of the parcel.
|
|
| |
|
| |
|
|
Car dealership with auto repair shop
Wilkonský, Roman ; Vašíček, Vladimír (referee) ; Kacálek, Petr (advisor)
This diploma thesis is being solved for documentation of building in the stage of execution. The building is designed as a showroom with car repair shop. The building site is located in the land registry of Ostrava – Vítkovice. Project documentation is designed accordingly to the valid Czech Republic’s laws, bills and building standards. The building is divided into two objects the first one is showroom with administration and the second one is the car repair shop with washing room and restrooms. These two objects are structurally and operationally connected. The largest plan dimensions are 68,56 x 38,36 m. The building is designed as a reinforced concrete frame in the administrative part and a reinforced concrete wall system in the car repair part. The roof is in both cases realized by using steel trusses. The reinforced concrete frame is lined with aerated concrete masonry. In the roof part it is cladded with sandwich steel panels. The building is founded on reinforced concrete foundation pads with combination of strip foundations. The car repair shop is designed as one floor building, whereas the administrative part is designed as two floor.
|
|
|
Proposal Optimization of Information System
Jakimovová, Petra ; Kocián, Ladislav (referee) ; Dydowicz, Petr (advisor)
Master´s thesis titled: “Proposal Optimization of Information System" deals with the processing of contracts and possibilities of eliminate the major problems in the company TOROLA design s.r.o.. Based on analysis of internal and external mediums and the financial analysis, I will put forward changes, which they will be helped to improve of the situation of orders.
|
|
|
Car Center VW Group
Sedláček, Jakub ; Štikar, Jaroslav (referee) ; Nový, Alois (advisor) ; Matějka, Libor (advisor)
Topic of the Bachelor Thesis is a design of the new car centre for VW group. The new building is located at the vacant plot in the city district Brno-Zábrdovice. The main area of the plot is registered as a brownfield number 3402 with former industrial production. The plot is defined by the streets Cejl and Jana Svobody on its north and south boundary, where the connection between those two streets is a typical element of the area. The east boundary is defined by the river Svitava. The plot is slightly sloping to the river. The building is divided into three separate volumes. Each of them is equal to the specific function – showroom, storage and car repair shop for VW, Škoda, Audi and Seat. The designed car centre is a single-storey steel industrial building without cellar. The part of the showroom includes offices on the first floor. The main structural system is defined by the steel frame structure – steel columns and truss girders. Vertical structural elements consist of two U280 steel profiles (showroom) and HEA 260 steel profiles (storage, car repair shop). Horizontal structural elements consist of steel truss girders and steel IPE profiles. Bracing system is designed as a combination of reinforced concrete walls and steel rods. The steel structure is based on reinforced concrete foundation pads with drilled piles. Foundation pads are connected by reinforced concrete strip foundations. The glazed curtain walling of the building’s envelope is formed by Schüco facade system, which is complemented with the significant aluminium shading system of vertical lamellaes Alaris. The rest of the external facades is demonstrated through the Kingspan’s insulated metal wall panels with vertical grooves. Floor and roof structures are defined by trapezoidal sheet with composite concrete slab. Roofing is designed as a warm flat roof with internal roof drains for the whole building. The waterproofing layer is made of SBS modified bitumen membranes.
|
|
|
Car Showroom
Schusterová, Soňa ; Brzoň, Roman (referee) ; Bečkovská, Tereza (advisor)
This thesis deals with the elaboration of construction project documentation of newly built car showroom with authorized service station and financial centre located in the city of Kroměříž. The building was designed as self-standing with one underground and two above ground floors and is conceptually divided into three tracts – car showroom itself, technical facilities and authorized service station. There are underground garages, storage of new cars and technical rooms situated in the basement. Showroom, sanitary facilities and operational premises, separate client services such as reception, new car selling desk, service station desk, spare parts selling desk or reception technician desk are situated on the ground floor. Also there are storage of spare parts, car wash with utility room and facilities for employees of service station. Service station itself and storage of tires are adjacent to these areas. First floor is only partial and includes financial department, offices and directorate. Construction system of this building is designed as reinforced concrete skeleton with cross-reinforced boards. The skeleton is partially blocked by porous concrete blocks 300 mm thick with thermal insulation of mineral wool 200 mm thick (main part) and 160 mm thick (service station, storage). The facade is ventilated and glazed facade system is used.
|
guest ::
