Original title: Marketingový mix prodejce a servisu automobilů Alcor Motors, s.r.o.
Translated title: Marketing Mix of the Car Dealer and Service Station Alcor Motors, s.r.o.
Authors: Pristachová, Lívia ; Božik, Michal (referee) ; Mráček, Pavel (advisor)
Document type: Master’s theses
Year: 2015
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]
Diplomová práca je zameraná na návrh využitia vhodných nástrojov marketingového mixu pre predajcu a servisu automobilov Alcor Motors, s.r.o. Špecifikuje pojmy nutné pre pochopenie tejto problematiky. Analyzuje súčasnú situáciu na trhu a v okolí spoločnosti. Hodnotí momentálny stav Alcor Motors a doterajšie využitie marketingových nástrojov. Návrhy sú na záver zhodnotené aj z finančného hľadiska. The thesis is focused on the suggestion of using suitable tools of marketing mix for the car dealer and service Alcor Motors, s.r.o. It specifies concepts needed for understanding this issue. It analyzes recent situation on the market and in the surrounding of an organization. It evaluates an actual condition of Alcor Motors and present usage of marketing tools. Suggestions are also analyzed from the financial point of view.
Keywords: car dealer; car service; marketing; marketing mix; place; price; product; promotion; cena; distribúcia; komunikácia; marketing; marketingový mix; predajca automobilov; produkt; servis

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/39182

Permalink: http://www.nusl.cz/ntk/nusl-563520


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses