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Methods of narration in czech podcasts
Melmuková, Anna ; Groman, Martin (advisor) ; Štoll, Martin (referee)
This thesis focuses on methods of narration in czech podcasts. It contains an analysis of podcast formats in the form of drama podcast and documentary podcast in the context of the Czech podcast scene. The main goal of the paper is to define both of these genres, characterize their features and evaluate the ways in which they tell stories. A total of twelve podcasts were selected for analysis, on which the methods of narration will be examined. The selected podcasts are Zkouškový, Stopař, Neklid, Rozchod, Rituál, Hrana, Hranice násilí, Zhasni!, Svatebky, Základka, Pohřešovaná a Anatomie strachu, which will be analyzed on the basis of audionarratological analysis, which is based on verbal and non-verbal signs in the context of the audio medium. The results of the analysis of drama podcasts show that in their case sound design is very important. Primarily in the form of musical undertones and sound effects revealing other levels of storytelling. In all cases, their intention is to provide an authentic experience and build an attractive environment for listeners. On the contrary, the analysis of documentary podcast shows that there are two groups of documents with different approaches. The first group consists of documents based only on statements without much use of sound design, when it is mainly...
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Use of media in English lessons in Czechia
Procházková, Pavla ; Wolák, Radim (advisor) ; Jirák, Jan (referee)
The aim of this diploma thesis, entitled "Use of Media in English Lessons in the Czech Republic" is to evaluate the use of old, classic and new media in teaching English in Czech primary and secondary schools, as well as in private lessons conducted by English language tutors. In the first part, the work introduces old and new media in the Czech education system and individual types of new media, presents historical media used for teaching English in our countries, provides an overview of the media used at the present time and, above all, introduces websites and applications developed for teaching English. The results of recent studies dedicated to the investigated issue are also presented. The research objective of the practical part is the analysis of the answers of 50 educators obtained using a questionnaire survey, answers to questions regarding the use of old and new media in the teaching of the English language, namely in the time before the coronavirus pandemic, in the time of distance learning during the pandemic and now, as well as qualitative research of the most used new media tools in English lessons. The research methods are literature searches, qualitative research methods, questionnaire surveys and analysis of questionnaire survey results using quantitative and qualitative research...
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Perceptions of new media by preschool children
Duchatschová, Martina ; Vaňková, Petra (advisor) ; Štípek, Jiří (referee)
The bachelor thesis focuses on preschool children and their perception of new media. The aim of the thesis is to create educational material, based on a theoretical analysis of the given issue with the contribution of empirical evidence, which is focused on bringing the topic of new media closer to preschool children. The theoretical framework defines the term "new media" and describes the field of new media a preschool child should be associated with, based on current studies at the time of writing. As part of the thesis, qualitative research was carried out in the form of action research which consisted of two sets of survey research. The first survey collected data from the children's legal representatives in the form of a questionnaire. The follow-up second survey research took place in the form of individual interviews with the children. The results of the research describe the new media environment of preschool children, the values that are transmitted to children, the positive and negative aspects children perceive in new media, the behaviour they consider correct within new media, and the factors influencing preschool children's perception of new media.
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Stereotypes that Czech influencers support with their posts on the Instagram
Lesáková, Marie ; Fousek Krobová, Tereza (advisor) ; Lütke Notarp, Ulrike (referee)
The diploma thesis aims to find out whether the selected Czech woman influencers on the selected social network, Instagram, support by posts traditional stereotypes or not. The work is divided into two main blocks - theoretical and practical. The theoretical part focuses on the characteristics of new media and the phenomenon of social networks. In the next chapters, thesis does not forget to define Instagram, which is the subject of subsequent analysis. The theoretical part includes characteristics of Instagram related terms. The diploma thesis focuses on the sociological problem of gender stereotypes and presents several cases from the history of the media, which support stereotypes between men and women. The practical part first is focused on the quantitative content analysis. The next step is focused on qualitative analysis of the posts of some of the most follow Czech influencers.
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Comparative analysis of the social media communication of Czech political leaders (chairpersons) of selected political parties during campaign before the parliamentary elections in 2021
Kopřiva, Jan ; Rosenfeldová, Jana (advisor) ; Karel, Kryštof (referee)
This thesis analyses the communication of leaders of political parties in the Czech Republic on social media in relation to the elections to the Chamber of Deputies of the Parliament of the Czech Republic in 2021. The aim of the thesis was to find out how political leaders communicate on selected social media in the pre-election, election and post-election period. The chosen research method is quantitative content analysis. Three time periods were selected for the purpose of the analysis - the week before the election, the week of the election and the week after the election. The research included leaders whose electoral potential according to the Kantar model was above the threshold for winning a mandate according to the Act on Elections to the Parliament of the Czech Republic. Seven candidates met this criterion. The analysis studies posts on Facebook, Twitter and Instagram in terms of, for example, frequency, communicated topics or interactions. The analysis of individual profiles and the subsequent comparison of the results showed significant differences in the frequency, length and focus of the posts of each leader. For six of the seven leaders analysed, positive presentation of the programme and political views prevailed over criticism of other politicians or political entities. Only a small...
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Instagram Influencer Marketing - the success rate analysis of the promotional posts
Špičková, Martina ; Koudelková, Petra (advisor) ; Ortová, Nina (referee)
With the growing popularity of the social media marketing, every company wants to promote their product as effectively as possible and is aware of a very positive impact of the use of influencer on their communication campaign. The aim of the thesis is to map, with the help of combination of the qualitative and quantitative analysis, the most common elements in promotional posts of influencers on the Instagram platform, which lead to the increased interest of the public. The theoretical part of the thesis is focused on the issues of new media, social media, Instagram application and popular Instagram Influencer Marketing. The research identifies the main and secondary research question and formulates ten hypotheses, one of which could not be proven. In the first phase of the research, several factors were identified, which were analyzed in the second phase of the research and which led to the interpretation of the results of the thesis. On the basis of the conducted qualitative and quantitative research, it can be stated that the most popular with the virtual public are promotional posts from the fashion industry, which are published as unpaid promotion in the form of photography, show a person and do not show the logo of the company being promoted.
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The role of book influencers in realation to the publishers, booksellers and readers
Fejfarová, Adéla ; Halada, Jan (advisor) ; Zavřelová, Monika (referee)
The diploma thesis deals with book influencers and their use by publishers and booksellers as a marketing tool. The thesis presents this modern phenomenon, its characteristics, principles, the most important book influencers in the Czech Republic and the online environment where book influencers operate. The aim was to find out the principles and conditions of cooperation between book influencers, publishers and booksellers, their relationships and the effect of the online content of book influencers on readers. The evaluation was carried out on the basis of a questionnaire survey with six book influencers, eight publishers, two booksellers and 662 readers. The research part shows us how these cooperations work in practice, whether it is a key marketing tool for publishers and booksellers, how it will develop in the future and what are the attitudes of all three examined groups to this phenomenon. At the same time, the research outlines the issue of blurring the differences between book influencers and literary critics, where we can notice considerable misunderstandings on the part of literary critics and rivalry. At the end of the thesis, there are formulated specific assumptions for future development, current trends and shortcomings which should be improved or eliminated both by book influencers...
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Social media algorithms in Czech media literacy
Kořenář, Patrik ; Wolák, Radim (advisor) ; Supa, Markéta (referee)
Transition from mass media to new media is closely tied to a number of societal and technological changes. Global social media platforms are dominating both consumption and production of media content and doing so they employ series of complex technologies, e.g. algorithms. Delegation of labour from humans to these complex systems (in recent years operating on basis of machine learning) has serious influence on many aspects of individual life and processes inside a society itself. In this work we analyse function and influence of social media algorithms and we try to find out if and to what extend is this information transfered into media literacy of high school students in Czech republic. We come to a worrying conclusion that despite its massive influence in contemporary media landscape, the topic of social media algorithms in Czech media literacy and media education is basically absent.
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