Original title: Instagram Influencer Marketing - analýza úspěšnosti propagačních příspěvků
Translated title: Instagram Influencer Marketing - the success rate analysis of the promotional posts
Authors: Špičková, Martina ; Koudelková, Petra (advisor) ; Ortová, Nina (referee)
Document type: Master’s theses
Year: 2022
Language: cze
Abstract: [cze] [eng]

Keywords: influencer marketing; instagram; marketing communication; new media; promotion; social media; influencer marketing; instagram; marketingová komunikace; nová média; propagace; sociální sítě

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/174343

Permalink: http://www.nusl.cz/ntk/nusl-507135


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Master’s theses
 Record created 2022-07-24, last modified 2023-12-31


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