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Identifying Risks of a Business Entity Using Selected Methods of Economic and Strategic Analysis
Režný, Tomáš ; Vrtalová,, Jana (referee) ; Hanušová, Helena (advisor)
This Master’s thesis deals with a strategic and economic analysis of a chosen company with objective to identify risks and formulate proposals and recommendations resulting in decreasing of risks or their potential elimination. The thesis is composed of three parts. First part contains theoretical framework needed for practical application which includes chosen methods of external and internal analysis with their evaluation and analysis of risks using RIPRAN method. Last part contains formulation of precautions based on the risks found.
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Marketing Strategy of the Selected Company
Vybíhal, Tibor ; Chlebovský, Vít (referee) ; Doubravský, Karel (advisor)
The purpose of the master's thesis "Marketing Strategy of the Selected Company" is to propose a marketing strategy for a selected IT company. The theoretical part deals with small and medium companies, their definition and limitations, as well as strategic analysis, marketing strategy and marketing research. The analytical part provides an analysis of the selected company, which is focused on external and internal environment of the selected IT company. Based on this analysis a SWOT analysis is performed. Then quantitative research is performed and afterwards a specific marketing strategy is proposed based on the analytical part and quantitative research. At the end of the work, the contribution of the proposals is evaluated.
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Evaluation of the Financial Situation in the Firm and Proposals to its Improvement
Smýkalová, Barbora ; Salač, Jiří (referee) ; Sághy Estélyi, Kristína (advisor)
This master’s thesis evaluates the financial situation of the company MITAS a. s. between the years 2007–2012 and the formulation of proposals for its improvement. At first are summarizes the theoretical knowledge of strategic and financial analysis that will be used to develop in the practical part. In the next part are captured the basic information about the company and analyzes the current status of the selected company. Analysis of the company is then used in the last part for the creation of proposals and measures to improve the current financial situation.
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Proposal to improve the marketing mix of the company
Švestka, Yadviga ; Kaňovská, Lucie (referee) ; Havíř, David (advisor)
The focus of the diploma thesis lies in optimizing the marketing mix of the company Nobilis Tilia. The thesis is structured into three main parts. The first part thoroughly examines theoretical foundations in the field of marketing, contributing to a deeper understanding of the given issue. The subsequent section addresses the analysis of the current state of the company within the context of its marketing mix. The final third part of the thesis presents specific proposals for its enhancement, derived from conducted analyses and also from the results of marketing research.
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Proposal Marketing Mix for Selected Company
Filková, Lucia ; Mráček, Pavel (referee) ; Milichovský, František (advisor)
The main topic of the thesis is a restaurant that has been operating for almost 20 years on the market. It offers customers traditional meals and a selection of pizzas. The content of the thesis consists of three parts. In the first part of the thesis there is a theory focused on the basic ideas of marketing. The second part consists of an analysis that introduces the company as well as the different components of the marketing mix. The final part of the thesis offers new recommendations to improve the company's current marketing mix in light of the findings from the second part of the thesis.
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The Proposal for Improving the Marketing Mix in the Selected Company
Leichmannová, Tereza ; Dvořák, Jiří (referee) ; Milichovský, František (advisor)
The diploma thesis focuses on improvement regarding marketing mix in TODOS Bratislava s.r.o. company. The thesis is composed of three parts. There is the theoretical part, analytical part and part with suggestions. Theoretical part focuses on definitions and basics connected with marketing, marketing mix and forms a comprehensive theoretical framework of the work. Analytical part is dedicated to characteristics of the company, current status of the company, internal and external analysis, marketing mix and research results. The last part contains suggestions to improve the marketing mix based on results from the analytical part.
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