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Proposal Marketing Mix for Selected Company
Filková, Lucia ; Mráček, Pavel (oponent) ; Milichovský, František (vedoucí práce)
The bachelor's thesis focuses on mapping the current state of the company, which operates in the market as a store with natural stone tiles, paving and various garden accessories. The content of the work is divided into three parts. The first part of the thesis contains a theory focused on the basic concepts of marketing. The second part is the analysis in which the company is presented, as well as the individual elements of the marketing mix. The last part of the work contains, based on the findings from the previous part, new proposals to improve the current marketing mix of the company.
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Proposal Marketing Mix for Selected Company
Filková, Lucia ; Mráček, Pavel (oponent) ; Milichovský, František (vedoucí práce)
The main topic of the thesis is a restaurant that has been operating for almost 20 years on the market. It offers customers traditional meals and a selection of pizzas. The content of the thesis consists of three parts. In the first part of the thesis there is a theory focused on the basic ideas of marketing. The second part consists of an analysis that introduces the company as well as the different components of the marketing mix. The final part of the thesis offers new recommendations to improve the company's current marketing mix in light of the findings from the second part of the thesis.
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Proposal Marketing Mix for Selected Company
Filková, Lucia ; Mráček, Pavel (oponent) ; Milichovský, František (vedoucí práce)
The bachelor's thesis focuses on mapping the current state of the company, which operates in the market as a store with natural stone tiles, paving and various garden accessories. The content of the work is divided into three parts. The first part of the thesis contains a theory focused on the basic concepts of marketing. The second part is the analysis in which the company is presented, as well as the individual elements of the marketing mix. The last part of the work contains, based on the findings from the previous part, new proposals to improve the current marketing mix of the company.
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