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Concept for Organizational Culture Change in a Company
Kroupová, Hana ; Čerbák, Jan (referee) ; Konečná, Zdeňka (advisor)
Bachelor thesis treats about organizational culture in the firm XYZ, Ltd. On the basis of questionary is designated structure, elements and orientation of organizational culture of the firm. The emphasis of this work is judge current organizational culture. The goal of this work is suggestion of alternation of the organizational culture to improve the communication among leaders and employees and with it related supposed increasing efficienty of companies.
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Concept for Organizational Culture Change in the Company DDOR, Ltd.
Dostálová, Renata ; Poláková, Eva (referee) ; Konečná, Zdeňka (advisor)
Bachelor thesis treats about organizational culture in the firm DDOR, Ltd. On the basis of selected methods (e.g. observation, questionary) is designated structure, elements and orientation of organizational culture of the firm. The main emphasis of this work is to judge on examination current orientation of organizational culture and communication firm with customers. The goal of this work is suggestion of alternation of the organizational culture to improve the communication with customers and with it related supposed increasing profitability of companies.
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Motion Design in the communication of TV stations
Menda, Jakub ; Krist, Antonín (advisor) ; Orlová, Lenka (referee)
The aim of the thesis is to analyse different ways of motion design utilization in communication of TV stations and to describe particularities of designing their corporate identities. The theoretical part outlines the topic of corporate identity and communication by means of mass media. The main focus is on the term of motion design mainly in connection with communication of TV stations. The practical part analyses attitudes and complete processes of TV station identity development at three particular cases: Prima Cool, ČT Art and O2 Sport. The central theme is the workflow of creative studios which is given in context of the TV station development, it's branding and communication. The practical part is based upon consultations with authors of the corporate identities. Subsequently, the findings are compared and evaluated in the conclusion.
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Image and Identity of Telefónica Czech Republic Company
Žulavský, Jaroslav ; Skokanová, Dagmar (advisor) ; Novák, Michal (referee)
The objective of the thesis is an impartial definition of elements that make up the image and identity of the Telefónica Czech Republic, a.s. company. The work is divided into theoretical and analytical part. Introduction of the theoretical part clarifies concepts such as company image and company identity within various factors of management of profit-making organizations. The theoretical part of the thesis seeks to draw on available, especially foreign literature. The subsequent analytical part is exclusively devoted to the central theme of the thesis, i.e. detailed analysis of corporate identity and corporate image of the Telefónica Czech Republic, a.s. company with the emphasis on their mutual differences. After several chapters, followed by a part focusing on active research with the help of a questionnaire survey. Here, the thesis analyses and consequently summarizes data obtained from the questionnaire survey of the scope of image and identity of Telefónica Czech Republic, a.s.. The partial objective of the analytical part is also a comparison within the competitive telecommunications market in the Czech Republic. The main aim of the thesis is to try to find possible activities leading to continuous positive development of the image and identity od Telefónica Czech Republic, a.s..
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Using After Effects for company communication
Plajerová, Pavlína ; Krist, Antonín (advisor) ; Adamec, Jiří (referee)
Thesis is centered on the ways of using Adobe After Effects for the purposes of marketing communication. The aim of the thesis is the presentation of Adobe After Effects tools and animation techniques used for marketing communication. In theoretical part all elements of corporate identity are defined. Corporate identity is the basis for the company communication with costumers, consumers and other companies. New trends of marketing communication are mentioned too. In practical part the most useful tools of Adobe After Effects for making commercials are described. Using key frames and Puppet Pin Tool for animating objects are described at the end of the thesis via an animated commercial for Center of Physical Education and Sport.
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