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Support of Managerial Decision Making
Pekárek, Radek ; Suchonel, Vilém (referee) ; Dydowicz, Petr (advisor)
This diploma thesis is focused on creation of reports, which will enable managers access to information. Thanks to this information managers will have basis for decision making. Not only managers, but also company management will have access to this reports, company management will be able to control managers. The first chapter describes methods, which are, used in next chapter for analyses the company. The last chapter contains draft of creation for all reports and evaluation of benefits.
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Marketing Mix of Company
Brychtová, Gabriela Klára ; Ing. Milan Palát, Ph.D (referee) ; Mráček, Pavel (advisor)
This bachelor thesis focuses on the marketing mix concepts and evaluation of the Czech company Labina spol. s r.o., which runs a business in the sphere of laboratory and office equipment. The thesis tries to find the suitable methods, which would strength a position on the market ahead of the company’s competitors.
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New product launch
Čermák, Jan ; Vacek, Roman (referee) ; Šimberová, Iveta (advisor)
The diploma thesis deals with a new product launch in Czech market. First, the appropriate market segment, competitive products and environment of launching company is analyzed. Based on the analysis and the knowledge gained from the literature, the diploma thesis proposes a solution in form of a marketing mix, which is suitable for the new product.
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The Proposal of Marketing Mix
Rašková, Tereza ; Koudelková,, Petra (referee) ; Novák, Petr (advisor)
This bachelor thesis is focused on the improvement of existing marketing mix of a pet store. The proposal is based on theoretical knowledge and analysis of the current state of company, that includes a marketing survey about dog tackles sales. The proposal is set for practical use.
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Proposal of the Marketing Mix of the Food Company
Mrkvová, Adéla ; Milichovský, František (referee) ; Novák, Petr (advisor)
The aim of the Bachelor thesis „Proposal of the Marketing Mix of the food Company“ is an analysis present marketing mix and provision of proposal for creating a new one. This thesis is divided into three main chapters. In the first of these chapters are processed theoretical background of marketing and individual components of the marketing mix. The next chapter containts general informations about Hamé s.r.o., which is a leading Czech food company and also containts processing of necessary analyzes. Based these analyzes, in the last of these chapters are designed recommendation for improvement problematic areas of marketing mix.
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Proposal of Modifications of the Marketing Mix in the Selected Company
Vojta, Lukáš ; Mráček, Pavel (referee) ; Milichovský, František (advisor)
Bachelor thesis makes proposals of modifications in marketing mix of selected company based upon analysis of current marketing mix. Thesis is divided into theoretical, analytical and proposal part. Theoretical part defines theoretical concepts in marketing and several analytical methods used for the company analysis. Analytical part consists of characterization of the selected company and analysis execution. Proposal part is focused on proposing changes in marketing mix of the selected company.
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Case study of the center of moderrn and contemporary art Kunsthalle Praha
Melíšek, Matyáš ; Černá, Eliška (advisor) ; Vranka, Marek (referee)
The bachelor thesis focuses on a case study of the Center of Contemporary and Modern Art Kunsthalle Prague by analyzing the marketing mix and interpreting the data obtained through a questionnaire survey. The theoretical part of the thesis presents a brief history of the institution and analyses the 4P tools based on the theory defined by marketing theorist Edmund J. McCarthy. The analysis also defined the institution's competitors and added a subsection on online marketing. The practical part deals with the evaluation of data collected through a questionnaire survey in order to answer predefined hypotheses concerning the attendance of both Kunsthalle Prague and other cultural institutions. The survey was conducted among current and incoming university students and recent graduates. Using a combination of quantitative and qualitative research, data was collected that could be statistically interpreted to find causal relationships between them. The aim of this bachelor thesis is to present the history and communication mix of the aforementioned modern and contemporary art center, but above all to define the relationship between this institution and university students. Whether this institution represents an attractive place for them to visit and why.
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A Marketing Mix of a Selected Printing Company in an International Business Environment
Oľhová, Nina ; Oľha, František (referee) ; Milichovský, František (advisor)
This diploma thesis deals with the issue of modifying marketing mix within a selected Slovak printing company and its adjustments for a successful entry into the Czech online consumer market with photo products. The thesis is divided into three main parts – The Theoretical Part, The Analytical Part and The Proposal Part. The theoretical part of this thesis contains a summary and explanation of the theoretical foundations which are important for a correct understanding of the problem. The analytical part of this thesis is focused on a closer introduction to the chosen company, this includes multiple analysis of the external and internal business environments, as well as marketing research. The proposal part of this thesis is dedicated to my own proposals for modifications to individual parts of the 4P marketing mix, which the chosen company will use for a successful entry into the Czech market.
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Marketing Mix of the Selected Company
Horký, Jan ; Schüller, David (referee) ; Milichovský, František (advisor)
Bakalářská práce se zaměřuje na analýzu současného marketingového mixu společnosti Forky’s. Teoretická část práce pojednává o základních pojmech marketingu a marketingového mixu, které jsou následně v analytické části použity na vybraném podniku. Praktická část dále obsahuje návrh na zlepšení aktuálního marketingového mixu a především návrh na zefektivnění propagace, s cílem upevnění pozice na trhu a získání nových zákazníků.
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