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Loyalty programs in the hospitality industry
Halásová, Lenka ; Zamazalová, Marcela (advisor) ; Doubek, Karel (referee)
This paper deals with the area of loyalty programs, especially in the hospitality industry. The purpose of this thesis is to demonstrate an implementation of a loyalty program on a concrete example, since this topic has not been explored extensively before. The theoretical part delves into the history of and the basic terms from hospitality, marketing, communication mix and sales support, particularly customer loyalty programs. The second part covers the concrete loyalty program of Hotel Adria Praha, implemented in 2008 and partially created by the author. The whole process is captured, ranging from the ideas to implements such a program to its development, distribution and to some extent its final evaluation. The final part outlines ideas about the justification of loyalty programs in current situation of the hospitality market in the Czech republic.
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Project of E-shop system for support of small producers bohemian glass segment distribution.
Kocina, Ondřej ; Mildeová, Stanislava (advisor) ; Jandoš, Jaroslav (referee)
Essay analyses problems of bohemian glass small producers segment and in the scope of the real firm strategy suggests their concrete solution. Analysis finds causes of the segment problems in inappropriate combination of product, market and distribution channels. Author finds possible solution in the oligopoly price leader market model. Results of the problems analysis are together with firm and its environment analysis used for SWOT analysis. Management of the firm chose S-O strategy, which aims sustainable development of the firm, differentiation of the product and enlargement and diversification of the market space. Results of the analysis are used for creation of partial strategies and plans: marketing mix and information strategy. Information strategy includes concept of the new information and communication system suggestion. Suggested system is based on hosted web e-shop application and internet communication software component. System enables to flexible react on the changes of firm strategy and plans, and enables to create individualized and individual services. Chosen architecture is ideal for the rise of virtual teams System should help to emerge integration and synergic effects.
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Motivation of Volunteers Performing Canistherapy
BERANOVÁ, Diana
Abstract Voluntarism has recently been a more and more spoken point, and it has been popular with people of various ages in the society. The aim of this thesis: The Motivation of Volunteers Practising Canistherapy, is to find out, why the volunteers engage exactly in canistherapeutical activity and what is their main motivation. The next intention is to find out, in what way the coordinators of a particular programme work with the motivation of the volunteers and how they develop it. Within this thesis there has been defined another research issue: Why the volunteers devote their free time particularly to the canistherapeutical work, and one more partial research issue: What is the way the coordinators work with the motivation of the volunteers. The Bachelor thesis has been divided into a theoretical and practical part. The theoretical part has been completely devoted to the topic of zootherapy, mainly to its historical development. Next it has been devoted to the canistherapy itself, mainly to its participants, forms, techniques and its use in the society. Another part deals with the voluntarism from the point of view of choosing of the suitable volunteers, training of the volunteers, organisations that provide with the voluntarism in the sphere of canistherapy and coordinators of particular programmes including the helpful supervision. Last but not least it the part about motivation, mainly about the motivation of volunteers and its reinforcement.In the practical part there has been used the qualitative research strategy, the method of questioning and the technique of focus group. The selected set N1 has consisted of the volunteers who have practised canistherapy at least for 6 months and the set N2 have been the coordinators of the particular programme. The number of respondents in the set N1 is ten and in the set N2 is five. The data has been processed via the content analysis of dialogues. There have been addressed ten volunteers who have devoted themselves to voluntarism in the sphere of canistherapy for more than six mohths, so they have the necessary experience. The results of the research have shown that mainly women are engaged in canistherapy. The main motivation of the volunteers for practising of the canistherapeutical service is mostly their dog, that they want to devote their free time to, but at the same time, these people want to engage in the sphere of voluntarism to help other people. Another inspiration for the volunteers, have been their friends, who had practised canistherapy before. From the research there also arises that this activity enables some personal benefits, i. e. getting new skills, experiences and information that the volunteers subsequently use and consider them to be very highly-valued. These personal benefits subsequently lead them to the very important motivation. The research also shows that voluntarism has very strongly influenced the life of the volunteers and their sight of the world. Mainly from the point of view of reappraise of their life priorities, they consider mainly health to be really important. They also realize that the free time they invest is used to good purpose. At the same time these respondents want to devote to canistherapy in the future. The thesis can be used as motivation for other potential volunteers, who would like to take part in the process of canistherapy. Thanks to this thesis more privates than so far could be involved into canistherapy and also more organizations that are able to support voluntarism in this sphere. The public can get some more information about this activity and engage more in this sphere. The training canistherapeutical association Hafík, in which the research took place, is going to be provided with this thesis, because they have been interested in it.
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Adult education in scout movements
Kaderová, Kateřina ; Štěpánek, Zdeněk (referee) ; Kopecký, Martin (advisor)
This Bachelor's Thesis deals with the questions of adult education in Jumlk - Association of Scouts and Guides - CZ in connection with state regularizations. Apart from the analysis of Czech regularizations, it also mentions the European situation. In the Czech Republic, there is not one law treating the area of non-governmental youth organizations but only partial obligations. Non-governmental organizations can accredit their courses if they observe the state requirements and so does Junak. Europe insists on the quality of non-formal education with which assuring is concerned the project of the organization Youth Forum Jeunesse. Junak - Association of Scouts and Guides - CZ has its own multistep educational system for its adult members. Each qualification corresponds to the function executed by volunteers. The concept of competences is gradually gaining ground. It tries to lay down all knowledge, skills and positions needed for successful exercising of each function. Besides, Junak is obliged to tackle all problems and questions arising around its courses and qualifications. Junak also holds a number of non-qualifYing courses of bigger or smaller extent.
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The marketing plan proposal of relaxing complex
Tužová, Lucie ; Voráček, Josef (advisor) ; Procházka, Jan (referee)
Title: The marketing plan proposal of relaxing complex Objectives: The main aim of this project is to create the marketing plan proposal of relaxing complex. The goal is to clarify a situation of the fitness market in Czech republic and partially in the world. Also to explore this sphere of wellness and find innovative means, which are used in modern wellness and fitness clubs. This project includes the marketing mix of providing services. Methods: In methodological part, this project is based on the analysis of competiton in wellness and fitness sphere in Prague. This project also uses the analysis of client's requirements in wellness sphere and the interview with fitness a wellness managers. Finally there is swot analysis, that summarizes both the analysis of internal environment and the analysis of external environment. Results: This project contains the marketing mix of the suggested relaxing complex and you can read there the idea of this wellness, provided services and products, prefering attitude to clients and presentation of whole complex. There is also the propagation plan, the question of human resources management and the price policy. Keywords: Wellness centre, fitness centre, marketing plan, innovation, marketing mix, target market.
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Market analysis of industrial marking lasers and draft marketing strategy for the company MEGAFLEX
Valterová, Martina ; Stříteský, Václav (advisor) ; Dušek, Jiří (referee)
This master thesis is focuses on a market analysis of industrial marking lasers in the Czech Republic. In the theoretical part are described appropriate methods of strategic analysis for Business-to-Business market. The strategic analysis is divided into two parts, descriptive and comparative one. The application part characterizes the market of industrial marking lasers and describes also macro, micro and internal environment of the company MEGAFLEX. A partial goal of this thesis is to propose a marketing strategy, which can be used as a basis for the development of strategic marketing plan.
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Military Physical Training in the Historical Context of the Evolution of Society
Valtová, Hana ; Stančík, Vladimír (advisor) ; Přívětivý, Lubomír (referee)
Title of thesis: Army physical training in the historical context of society development A Military Physical Training in Historical Context of Evolution Society Aim: The aim of this study is to provide a comprehensive overview of the development of physical exercise with a focus on elements of the Army physical training in relation to the contemporary context, with placing emphasis on development in the Czech lands in the 19th century. A method: The work was conceived as a developmental study the phenomenon of military physical training in historical the context of social development with partial use of the methods of historical research. foundation scientific approach has been criticism of external and internal, as well as methods were used: direct, indirect induction, progressive, retrospective, comparative. Keywords: The company, army, army physical training Překladač Google pro firmy:Translator Toolkit Powered by TCPDF (www.tcpdf.org)
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Coal-fired power plants: cheap electricity vs. clean environment
Krydl, Ondřej ; Loužek, Marek (advisor) ; Kozák, Jan (referee)
The aim of this thesis is to analyze the importance of coal-fired power plants on the market of electric energy, with emphasis on aspects that fundamentally affect their production. Coal-fired power plants belongs nowadays among socially unpopular source of electricity. In recent decades intensively growing interest groups that support state intervention and regulation of the energy sector. This is essentially a massive promotion of renewable energy sources at the expense of fossil fuel plants. Analysis of individual power sources shows that despite the current restrictive measures imposed on power plants burning fossil fuels, and especially coal-fired power plants, electricity produced from coal resources is still competitive, despite some drawbacks has many positive qualities. Coal-fired power plants produce higher amounts of greenhouse gases and other pollutants than other types of power plants. On the other hand, they are able to provide a stable supply of electricity to transmission network, and thus partially offset the high volatility of electricity supply from renewable energy sources. The price of electricity from coal-fired power plants could be considered as relatively low in comparison with other energy sources. The analysis shows that in terms of practical economic policy is not economically justified to reduce the proportion of coal-fired power plants in the total production of electricity.
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Forecast of revenue for municipal budget
Špelda, Miroslav ; Sedmihradská, Lucie (advisor) ; Hovorka, Petr (referee)
The main objective of this thesis is to analyze the quality of forecasts of tax revenues. Detail focuses on the town of Nachod, wherein by means of selected quantitative Methods I am trying to suggest potential estimate for tax revenues. Furthermore, based on publicly available data, analyze ten other similarly sized towns. Comparing prediction cities with the estimate of the Ministry of Finance and the reality. Based on these data, I am trying to prove or disprove the hypothesis that the city predicted earnings consistently underestimate, while the Ministry of Finance is overestimates. The results of the analysis of Nachod based on the possibility of more accurate predictions for income taxes using the method of exponential smoothing. For value added tax and land value tax, then using the method of average growth. The hypothesis can be confirmed only partially. Municipalities actually understate their income often. The Finance Ministry, however, in its prediction does not commit more frequent overstatement.
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Hollywood mainstream marketing tools analysis
Vondráčková, Alexandra ; ŠVECOVÁ, Marta (advisor) ; KAŠPAROVSKÝ, Roman (referee)
This masters thesis titled "Hollywood mainstream marketing tools analysis: Has Hollywood marketing outrun the production itself?" aims to describe the state and issues of contemporary film marketing. It poses the question of whether the marketing behind the films is so sophisticated that it gets ahead of the movies. Furthermore, the thesis deals with the fact that this excessive attention to endless refinement of promotional materials for the film - together with the individual marketing tools - ultimately harms the impression from the movie in the eyes of its viewers. They can often feel dissatisfied or even defrauded. This hypothesis is demonstrated and disproved on the basis of specific examples and partial analysis.
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