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Marketing of Education
Ehrlichová, Zuzana ; Sieber, Martina (advisor) ; Vinopal, Jiří (referee)
This thesis deals with marketing management of educational institutions. In the theoretical part, its relevance in Czech conditions is reasoned, compares its specifics with the marketing management of manufacturing enterprises and deals with unclear proposals for its conceptualization by proposing a scheme of a possible procedure. In the practical part, this procedure is applied and brings recommendations for changes in the Sociological-economic studies study programme and warnings for similarly concepted programmes. Although the study programme has the needed background in the dimensions of personal, international relations and a possibilities of meeting the image of Nicher for a specific group of above-average students of social sciences and economics, even though it has strict entrance requirements it fails to recruit suitable students of a small amount of applicants because it currently does not fully utilise a potential of the product and possibilities of communication.
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Marketing Strategy of the Hotel Luční bouda
Šaršonová, Michaela ; Kaňovská, Lucie (referee) ; Chalupský, Vladimír (advisor)
This diploma thesis was created for a hotel named Luční bouda. The thesis explores the current situation of the hospitality market and proposes solutions to increase the tourist ativities and customer satisfaction at the hotel. The theoretical part of the thesis is dedicated to marketing in tourism and related concepts. The practical part focuses on analysing the environment, competition, internal factors, marketing mix, customers and finaly SWOT analysis. The diploma thesis proposes improvements in the services provided by the hotel that would lead to higher occupancy and profits.
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The application of marketing in a certain Czech company
ZÁRUBA, Filip
This Bachelor thesis focuses on the application of marketing in a co-operative company, Jednota České Budějovice. The main objective of the bachelor thesis is to determine, whether the company uses any marketing tools and to potentially propose new methods in an effort to optimize their marketing. The first part of the thesis is dedicated to a summary of theoretical concepts applicable to this practical example. These concepts are subsequently put into practice in the second part of the thesis. In this part is shown, how the selected company implements marketing. Data the practical part was obtained from interviews with employees of the co-operative company, Jednota České Budějovice. Finally, based on that, changes in how the company's marketing is done are put forward.
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Importance and use of marketing in chosen Czech company
DUDKOVÁ, Iveta
The aim of bachelor thesis is to find out whether the chosen company uses marketing and to propose changes leading to an improvement of the current situation. The theoretical part is based on the study of academic literature. The practical part analyses whether the chosen company uses principles of marketing. This part involves a controlled interview with the director of supermarket Terno in České Budějovice. The conclusion of the thesis is focused on the analysis of the current situation in the company. Results are evaluated and potential changes are proposed.
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The importance of information management company for marketing
VOLÁROVÁ, Veronika
The thesis is focused on the issue of the importance of information for marketing management. The aim of this thesis is to identify and analyze information relevant to marketing management in a company. The work is divided into two parts theoretical part and practical part. The theoretical part of the thesis defines the basic terms and defines the building of marketing information system. The practical part on the knowledge gained from the theoretical part describes in detail the process of the building practical marketing information system in real company, using the specific practical examples. The last part of the thesis presents own research, which confirms correct functioning marketing information system in the company. Conclusion of the work confirms the stated main hypothesis.
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Evaluation of a marketing manager activities in a selected company
KOŘÍNEK, Pavel
The aim of the diploma thesis is to define the marketing manager activities, their evaluation and subsequent suggestions drafting for improvement of the company Spojené kartáčovny. The company is mainly engaged in production of household cleaning supplies, dental hygiene products and painting tools and painting supplies.
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Marketing Plan of Troma, spol. s r.o.
Petroš, Karel ; Pokorný,, Pavel (referee) ; Chlebovský, Vít (advisor)
This bachelor‘s thesis describes marketing planning of the company Troma, spol. s r.o. The theoretical part defines the basic concepts of marketing and essential features of how marketing is managed in the organization. In chapters describing the marketing plan there are different types of analysis, design and implementation of the marketing strategy of the organization. The theoretical basis is used in the practical part to describe the current marketing planning in the company Troma, spol. s.r.o. and proposal of an optimal marketing plan. The aim of this work is to analyze the current marketing planning and management of the company Troma, spol. s.r.o. and proposal of an optimal marketing plan.
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Marketing Management of a Company
Vytlačil, Michal ; Suchánek, Jaromír (referee) ; Chalupský, Vladimír (advisor)
This bachelor’s thesis is deal with marketing management of a company in company focused on providing services. The thesis is trying to analyze existing situation of company in detail and marketing processes and instruments that are applied in the company. The thesis should come up to improve the current situation of especially with a strong emphasis on the marketing aspect. The thesis is based on theoretical knowledge and materials acquired in a participative company.
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