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The Developing of the Communication Skills of Social Workers
Sytenská, Lucie ; Havránková, Olga (advisor) ; Kodymová, Pavla (referee)
This thesis deals with the theme of possibilities to develop communication skills of health social workers in Prague hospitals. The aim of the study is to find out what are the possibilities of education available for health social workers in hospitals. It also discuss whether health social workers are actively interested in the development of their communication skills and what resources are used most often. The thesis describes the basic concepts and the competence of health social worker. Next part is about education and laws which oblige to lifelong learning. The thesis also focuses on self-reflection and supervision from the perspective of other sources of education - self-knowledge. Practical part of the thesis deals with the research between health social workers in Prague hospitals. The aim of the research is to find out, whether these workers are actively educated in communication skills. The paper includes analysis and interpretation of results, discussion and conclusion of whole thesis. Keywords Communication, social work, health social work, conversation, education, self-reflection, supervision.
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Family and its Importance in a Child's Life
Pilařová, Veronika ; Sotáková, Hana (advisor) ; Presslerová, Pavla (referee)
This thesis deals with family education and the importance of family for the child of preschool age. The theoretical part provides expert knowledge of the child of preschool age, family upbringing. Furthermore it describes concepts of family, its functions and finally family in child's drawing. The empirical part is focused on the research study of families and its significance for the child. It emphasizes the time parents spent with children, the family environment and the overall family situation. The research is conducted using interviews with children, mothers and teachers. To underline the entire research I also analyzed children's drawings.
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Talking about immigration to Europe. Analysis of facebook posts of Doctors without borders
Šlédrová, Jasňa ; Moree, Dana (advisor) ; Muhič Dizdarevič, Selma (referee)
The subject of this diploma thesis is the potential of organizations of civil society to influence public debate about immigration to Europe via Facebook. Conclusions introduced in this diploma thesis are based on my own empirical research as well as on literature focused on public relations. Research is designed as single case study of Facebook communication of Doctors without Borders. I explore the diversity of topics and argumentation present in the organization's communication, reactions of its audience and mutual interactions between organization and its audience. I explain that content, visual and formal aspects may play a key role when an organization is trying to address wide audience, whose ideas is willing to shape and influence. Research points out that the communication of Doctors without Borders about migration to Europe is one-sided, because it's mainly driven by activities and mission of the organization. This one-sidedness is partly compensated by engaged audience that enriches discussions under the Facebook posts of the organization with diverse topics and opinions. The thesis tries to capture the significance of tension between organization and its audience that raises inspirational discussions, which might not occur in case of absolute consensus. Key words communication, public...
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Assessing Roma inclusion specialised NGOs in terms of reacting to Roma needs
Neuhöferová, Michaela ; Moree, Dana (advisor) ; Muhič Dizdarevič, Selma (referee)
The aim of this thesis is to find out the extent to which non-profit organizations (NGOs) specialized on Roma inclusion react to their clients' needs. The thesis works with qualitative research method that is based on interviews with NGOs representatives and field researchers, and a questionnaire filled by Roma clients. The research is focused on four main factors which are: communication with Roma clients, efficiency efforts, dependence on funding requirements, and a support of intercultural meetings between Roma people and the majority. According to the results of the analysis there are different strategies amongst the organizations but all of them try to work in compliance with the needs of their clients. The experience of the interviewed field researchers and Roma clients prove that the NGOs' activities are sufficient and correspond with the real needs of their Roma clients to great extent. Key Words: Roma, inclusion, Roma inclusion, NGO, non-profit organizations, needs, efficiency, communication, empowerment
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Digital Marketing Strategies - Combination of Digital Media Channels
Turazová, Barbora ; Klimeš, David (advisor) ; Huněk, Filip (referee)
The diploma thesis "Digital Marketing Strategies - Combination of Digital Media Channels" examines how the three telecom operators dominating the Czech market - T-Mobile Czech Republic, O2 Czech Republic and Vodafone Czech Republic - use the digital media channels within the communication with the customers. More specifically, it identifies and describes which channels do the companies involve into their marketing communication, how do they use them and why they have integrated them into the communication strategy. It also examines how the companies interconnect these digital media channels and how the channels can be combined to form an effective digital media strategy. By using the method of case study the companies ' digital marketing activities were examined. It was found that each company uses for its marketing communication the similar set of digital media channels, but the usage is different across the companies studied. Based on these findings I have identified three specific strategies - Diversified Content Strategy, Interactive Channel Strategy and Standardized Content Strategy. Each of the strategies has its advantages and disadvantages, which have been described and the strategies were compared. The findings also indicate that it is better to study the digital media channels as a whole,...
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Phonetic literacy of Czech secondary school pupils in the Russian language
Konečný, Jakub
The dissertation deals with the pronunciation of Czech pupils in the Russian language. In this work, the phonetic literacy is defined and the attention is paid to its formation. The text is divided into three basic parts - the first is devoted to theoretical foundations which influence pupils' acquisition of the phonological system of a foreign language (from the linguistic, psychological and lingvodidactic points of view); the second part summarizes the results of the analysis of the relationship of Russian language teachers to the examined problem, the results of an analysis of available textbook sets and it describes a performed phonetic testing of secondary school pupils including the interpretation of its results; in the third part of the thesis there is a synthesis of the findings from both preceding chapters, followed by a discussion. During the research within the domain of the dissertation focus, quantitative and qualitative methods of educational research were used: a survey, content analysis of textbook sets, phonetic testing and analysis of recordings of students' authentic speech. The work provides a comprehensive view of the examined problem in the context of the current situation when the Russian language at Czech schools is taught as L3. It proves that Russian language teachers emphasize the...
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Model e-commerce of the company
Sixtová, Veronika ; Janoušek, Josef (referee) ; Dvořák, Jiří (advisor)
The objective of this project is to analyse the automotive market and the communications channels used for marketing e-communication. This report contains recommendations to strengthen all e-communication marketing tools used to support brand visibility, customer loyalty and sales opportunities for one of the client’s of the direct-marketing agency Wunderman FORD MOTOR COMPANY, s.r.o.
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