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Social media and its part in informing about Egyptian revolution
Švejda, Josef ; Čermák, Miloš (advisor) ; Láb, Filip (referee)
This thesis deals with the topic of social media in the context of the Egyptian revolution in 2011. The aim is to offer two diverse views on the perception of the role of social media as a facilitator of political and social change in Egypt. The first part deals with the actual pro-democracy role of social media resulting from online activities of Egyptian activist community. The second part offers a view of this fact through raw data showing the involvement of social media in the Egyptian revolution 2011. Through the analysis of two global and one Czech online news site was investigated occurrence of mentions on all factors related to social media and online activism in Egypt. The results provide an idea of what space they were given in the online news in the context of revolutionary events in Egypt.
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Marketing Communication of Fashion Brands in Czech Online Blogs
Hnídková, Zuzana ; Hejlová, Denisa (advisor) ; Máchová, Eva (referee)
The main theme of this bachelor thesis is development of a phenomenon of fashion blogs in the Czech Republic focused on using this platform for marketing communication mainly of fashion and cosmetic brands. The main goal is to, by descriptive analysis, describe most common methods of marketing techniques that are used to promote products by using authors of fashion blogs as opinion leaders and also describe penetration of this communication to author's content of blogs and analyse readers' responses to such content. The first chapter focuses on fashion blogs characteristics, second part is about establishment and development of this phenomenon in foreign countries and its influence to democratization of fashion. Third part deals with three main points that have principal influence on development of Czech fashion blogs, which allowed progress in marketing use of this media. In the fourth part I concentrate on the blog's authors and their position as opinion leaders, who are effectively used for spreading awareness of a brand. The following chapter is focused on techniques of bloggers' communication with their readers and also the readers' reaction to sponsored content. The conclusion is dedicated to summing up the key ideas of the thesis and the supplement includes photo documentation of the H&M showroom as...
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Czech Blog Transformation: From Private Notes to One Part of The Czech Journalism
Stratilík, Ondřej ; Čermák, Miloš (advisor) ; Švelch, Jaroslav (referee)
3 Bibliografický záznam Stratilík, Ondřej: Transformace části domácí blogosféry z formy osobních záznamů do jednoho ze segmentů české žurnalistiky, Praha, Karlova Univerzita, Fakulta sociálních věd, Institut komunikačních studií a žurnalistiky, 2011 Počet znaků: 121 023 Anotace: Má diplomová práce se prioritně zaměřuje na dnešní podobu a využití části blogů v rámci českého internetu. Zaměřuje se však i na jejich vývoj ve světě i v České republice, jejich autory, internetovou žurnalistiku, její amaterizaci a rozvoj blogů pod hlavičkou zavedených médií. Důležitým bodem je i spor klasických médií a takzvaných nových médií, za jejichž rozvojem stojí rozšíření internetu. Jak na tento fenomén klasická média zareagovala a jak se mu podřídila. Hlavním materiálem jsou výzkumy mezi českými novináři, firmami a administrátory blogů, které mají zjistit, zda se blogy v roce 2011 používají i jako zdroje informací, nástroje k firemní propagaci a PR a jak se vlastně z běžného uživatele internetu může stát bloger. Výzkumy tedy mají potvrdit či vyvrátit tezi, že blogy nepřinášejí témata vhodná už jen pro okruhu jejich stálých čtenářů a diskutérů, ale že jsou dostatečně atraktivní i pro redaktory českých médií, a stávají se tak součástí české žurnalistiky a mediálního trhu. Diplomová práce by měla dokázat a popsat proces, v...
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Framework of political communication participants in Czech internet periodics
Nejedlá, Tereza ; Šoltys, Otakar (advisor) ; Křeček, Jan (referee)
The diploma thesis "Framework of political communication participants in Czech internet Periodics" analyse the way Czech internet news webs portray reality, how they transform it and construct under their own demands. Through analyzing two significant Czech events in 2008 - the case of Prague culture fundation and the case of the general treaty on American radar base in the Czech Republic underwriting - it describes not only the particular frames, in which Czech webdailies arrange media communication participants, but it also intends to describe Czech webdailies background within the way they use the audiovisual components in their news, who are their news sources and how their work is influenced by citizen journalism and blogging phenomena.
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Vlogs as a part of the Czech Youtube community's works
Beran, Matěj ; BENDOVÁ, Helena (advisor) ; DOLENSKÝ, Martin (referee)
This thesis is focused on Czech YouTube vlogs, their authors and spectators. I have therefore been watching those videos and attending events in the YouTube community over a few months and also asking authors about their motivation to create videos as well as the spectator's motivation to watch them. I have categorised and analysed Czech vlogs and associated videos. I have formed an overall opinion by applying texts by various sociologists and other theoreticians with the aim of presenting an integrated view on this topic. Youtubers and vlogs have the power to influence their audience as there is such a large number of spectators, mostly children.
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Social Media in Theatre Promotion
Nováková, Gabriela ; JEŽEK, Vlastimil (advisor) ; SULŽENKO, Jiří (referee)
In the first part the bachelor thesis introduces the concept of social media, its specific types, and also the characteristics of marketing of non-profit cultural organizations. It summarizes several recommendations on social media work in terms of content creation, especially on Facebook. The second part is dedicated to the concrete Prague theaters and their use of the social media in practice. Theatres are subjected to a brief analysis. The conclusion evaluates the use of social media of the studied theatres and recommends improvements.
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Marketing and communication strategy of SAP Czech Republic
Kalinová, Lucie ; Mikeš, Jiří (advisor) ; Černý, Jakub (referee)
The master thesis named "Marketing and communication strategy of SAP Czech Republic" analyses contemporary communication of the company, focusing on communication using social media. The thesis is divided into two parts. The theoretical part focuses on explanations of communication, marketing communication as a part of the marketing mix and in particular the specifications of social media. The second part of the thesis contains the analysis of the contemporary communication of the company and analyses communication using social media. The final chapter provides an evaluation of the potential use of social media in the communication strategy of SAP Czech Republic.
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Web 2.0 and its Influence on the Role of Individual in International Relations
Cvejn, Michal ; Knotková, Vladimíra (advisor) ; Zemanová, Štěpánka (referee)
The thesis deals with web 2.0 and the role of individual in international relations. The first section argues in support of study of individual actor in international relation. The second section introduces web 2.0 and its applications. Based on current knowledge of impacts of web 2.0 on politics, it suggests that web 2.0 should empower individual in IR The following analysis of web 2.0 in authoritarian and democratic societies shows that the new means to organize and publish through web 2.0 constitute a threat to authoritarian regimes and that they allow individual to co-set agenda of traditional media.
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Online public relations
Rakytová, Tatiana ; Stříteský, Václav (advisor) ; Vadocz, Štefan (referee)
The aim of this work is to define the essence of public relations on the Internet, the main tools of PR, which are currently used by companies to build relationships with the internet community. Furthermore, to evaluate their possible use by firms to communicate with the surroundings. Based on its survey to analyze their impact on Internet users. The output of this work should give basic recommendations and procedures for communication and building a reputation in the online environment.
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