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Management of Stakeholder Satisfaction with Service Quality of Higher Education Institutions
Schüller, David ; Koráb, Vojtěch (referee) ; Světlík, Jaroslav (referee) ; Spáčil, Vojtěch (referee) ; Chalupský, Vladimír (advisor)
This work focuses on the management of university stakeholder satisfaction with the service quality of these institutions. It examines the links between satisfaction, stakeholders, and service quality. This work deals with different approaches and methods of service quality satisfaction measurement and the emphasis is placed especially on tertiary education. The following goals and hypotheses were formulated on the basis of theoretical knowledge obtained from scientific publications. The main aim of this work is to suggest a new model for management of stakeholder satisfaction with the service quality of tertiary institutions. The second main aim is to suggest a new method of analysis of student satisfaction with the service quality of tertiary institutions. There is a close connection between both main targets and students are considered as clients in this dissertation. Hypotheses and sub-goals are also closely related to the main aim. They are formulated in such a way as to help reach the main targets and verify the suggested method in practice. For instance, the identification of stakeholders of tertiary institutions is one of the sub-goals of this work and its accomplishment significantly helped to fulfil the main targets. The sub-goals are also focused on the area of marketing communications. Marketing communication is the integral part of the suggested model for management of stakeholder satisfaction with the service quality of tertiary institutions. Therefore, one sub-goal is to formulate a set of recommendations which will improve marketing communication of tertiary institutions with their stakeholder. The author produced this dissertation on the basis of theoretical knowledge from scientific literature written by Czech and foreign authors and also conducted research. The primary research was done using the following techniques: individual interviews, focus groups and a (questionnaire) survey. The results of the primary research were analysed using the applications Microsoft Office Excel, Statistics and QC. Expert.Microsoft. The data analysed from the primary research was used to define the importance of individual stakeholders within the suggested model of satisfaction management. On the basis of the results provided, the criteria was identified and then used to evaluate their importance for measurement of student satisfaction with service quality. Moreover, the results obtained by primary research enabled the statistical verification or refutation of the hypotheses of the dissertation.
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The proposal of engineering cluster
Zvarik, Tomáš ; Rejnuš, Oldřich (referee) ; Bayerová, Vladimíra (advisor)
The thesis is pursuing the proposal of establishing an industrial cluster from a university perspective in the region of South Moravia. The thesis is based on processed records. According to interest from businesses and institutions become of cluster member and evaluate their condition, were propose areas of cooperation in project of research, development and education. There is a potential in establishing an industrial cluster in South Moravian region. But there was no leader found either from the business sphere or from the university deputies who would initiate issues leading to creation of industrial cluster.
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Completion of the BUT - Faculty of Fine Arts
Ivanova, Nadezda ; Navrátil,, Aleš (referee) ; Nový, Alois (advisor)
The object consists of 3 volumes: two 6-storey academic buildings, interconnected with public space. Simple geometry of complex is formed by the existing urban development. Repeating street directions and continuing visual contact with the housing of the Law Faculty, the building in terms of shape represents letter V and forms enclosed courtyards. In the lower part of the building of the Faculty of Fine Arts there are workrooms, library and repository that are loaded from the north facade. The first three floors are connected by a corridor with a recreational area of public space created for a comfortable communicating and solitary classes. On the other floors there are workshops, studios and studio offices of ceramics, sculpture, metal, photography, printing and 3D-graphics, cabinets of deanery and classrooms. On the top floor, that is 6 m height, there are art studios, additionaly lightened by lanterns on the roof. The housing is designed in that way that it has the open airy atrium, which, along with half-transparent facades, provides natural light in most interiors. Facade structure is highlighted with the shell of the vertical and horizontal aluminum fins and shelves, which gives to a compex an interesting and constantly changing pattern. Unified composition is also highlighted with shades of warm and cold colors of the spectrum. Four underground floors are used for car parking, and the ground flloor of them is given for the operation of the university. In the future, the project also envisages planting of greenery of building facades and of the surrounding area.
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Bsiness plan for creating of the agency SPORT and UNIVERSITY
Mertová, Monika ; MBA, Vladimír Turčan, (referee) ; Koráb, Vojtěch (advisor)
The subject of the presented thesis is a business plan of agency, which the owner founded in February 2005 after having successfully passed university in United States of America as a student-athlete receiving full athletic scholarship. This is recruiting type of agency working with student-athletes in Czech Republic and US coaches at universities. The agency is trying to find athletic- scholarships for athletes as well as great education and sport opportunities for them. I can divide this business plan into three basic parts; part one focus on introducing the agency, her objectives, mission, and present situation. Another part concentrates in determination of the present position of the agency (position on the market, clients, skills, characteristics) and it consists of a detailed strategic analysis of external factors (STEP, Porter, Market Research) and internal factors. The conclusion of the analytic part is closed by a SWOT analysis. Finally, an essay represents the last part of the thesis where the specific business plan of the agency’s future for next five years is formulated. For further expansion of the agency, specific proposals in the key areas have been made. Lastly I have focused on risk evaluation, recommendation and conclusion.
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WHAT TO DO? Conversion of industrial premises, Brno - Obřany
Koželouhová, Anna ; Rudiš, Viktor (referee) ; Oplatek, Jiří (advisor)
The topic of the graduation thesis is the revitalization of the former textile manufacturing complex in the quarter Maloměřice and Obřany of the city of Brno and conversion of its main building, spinning mill, to the school of architecture. Urban design concept is based on several ideas. I tried to involve the complex into the life and urban structure of this part of Brno and to create a possible new center. I also tried to recognize the values and qualities of the area as a whole and of its individual components. I created zones, characterized by different interactions with the neighborhood. By the entrance into the area I place an object called “gate”, which should draw the attention of passers-by. It clearly guides to enter the island and later the school building. The central part of the island is cleaned from the later extensions and a new foreground of entry to school is formed there. This zone, which continues to the north over the old mill-race between the neighboring buildings, is public, communicates, but is clearly defined and has its own inner life. Third, semi-private area is a residential waterfront of the mill-race with the existing balcony-access house and a new housing for students. The fourth area is a public park, detached from the school entrance courtyard by the block of trees and connected to the village by a new foot bridge. The architectural design of the spinning-mill conversion is based on the concept of inserting new objects into existing autonomous structure of the house. The purity of the building and support structures is preserved. Through the insulation of the inserted objects the thermal comfort is achieved. In the building I leave free space, which is cut through all floors throughout the four chimneys of the stairs, sanitary facilities and installations. Into the individual fields of the concrete-frame construction I put rectangular boxes of different functions - classrooms, studios and offices. These are connected with the chimneys via electrical and ventilation lines. The existing building façade remains unchanged, it defines the internal space, it is a connecting element, rather than separating.
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Francouzské kulturní standardy z české perspektivy ve studijním prostředí
Sádlová, Barbora ; Křečková Kroupová, Zuzana (advisor) ; Průša, Přemysl (referee)
The Czech Republic and the French Republic are both situated in the European continent and only one other country lays between them. Geographically are very close, however, culturally are very different. At the first glance, the distinctions might not be so significant. However, commonly after the arrival, a foreign student experiences misunderstandings, inconvenient situations and cultural shock due to the lack of knowledge of the unfamiliar culture. Therefore, it is essential to understand the differences in order to successfully integrate and ease the stay while studying abroad. This Bachelor thesis concentrates on cultural standards of Alexander Thomas and how they influence everyday life of the Czech students in France. The main aim is to define the Czech-French cultural standards and compare them with the theory. Also, the standards will be applied on the historic-cultural aspects. At the end of this Bachelor thesis, the recommendations and guidance will be provided for those students interested in studying in the French Republic.
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