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Gender aspects of children's literature
Luhanová, Alexandra ; Brožová, Věra (advisor) ; Mocná, Dagmar (referee)
The relation between literature and gender themes has been studied from the first half of twentieth century especially in America and Great Britain. At the beginning it was concern of feminism orientated activists who focused on folk tales and their influence on female identity. Later the range of scientists focused on gender became wider just as the range of themes related to gender did. From the end of last century we don't consider the theme of gender as a specific theme of feminists wanting equality of gender. There are some new topics as for example new models of family and their presentation in children's literature. As new models of family we understand living in divorced family or living with parents of the same sex. Authors of these books want to help children to deal with this new situation but they want to impress the public as well. The most important books focused on this theme were published thirty years ago in the USA and Great Britain but we still can't find this in our bookshops. This finding seems understandable with books with gay and lesbian themes, because it's not so long since the registered partnership was legalized and there are probably not many families with parents of the same gender. What is surprising is absence of titles considering divorces because it's a social problem of...
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The regional identity of the people and holidaymakers in the borderlands; Case study: Bor in theTachov region
Sladká, Jana ; Fialová, Dana (advisor) ; Kopp, Jan (referee)
The thesis "Regional Identity of the Residents and Holiday-makers in the Borderlands; Case Study: Bor in the Tachov Region" aims on the assessment of the regional identity of the residents and holiday-makers in the border area of the Czech Republic- Bor region, and then finding of the awareness of the solidarity of the users of the area in which they are living and which they are using for the purpose of recreation. Beside the assessment of the regional identity in the Bor region the thesis aims on comparison of the research outcomes of the chosen area with the overall outcomes of the grant project number 43/03/1491 and finding specifics through the questionnaire survey and guided dialogues, including tabular and graphical representation of the outcomes. Another aim is the assessment of the regional identity based on the promotional materials. The model area of Bor in the Tachov region is an example of the border periphery of the Czech Republic where the forming of regional identity was deeply affected by the World War II and successive settlement.
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Arabic as a Minority Language in Israel
Sedláková, Martina ; Zemánek, Petr (advisor) ; Oliverius, Jaroslav (referee)
Arabic as a minority language in Israel The objective of this diploma thesis is the analysis of the status of arabic as a minority language within the specific circumstances of the arabic-hebrew contact in Israel. In this context the language carries symbolic values that participate in forming identity of the native Arabic speakers. Their language is constantely exposed to the influence of hebrew and this study investigates this influence practically. The theoretical part provides the sociolinguistic foundation of the research and characterise the locus of the study. The core of the practical part is the analysis of tha data obtained during the field research in the Israeli city of Tira.
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Media
Mareš, Michael ; Zamazal, Ondřej (advisor) ; Kraus, Jiří (referee)
Diploma thesis "Media as an Agent of National Self-Confidence: Analysis of the Victory of the Czechoslovak Ice Hockey Players at the 1947 World Championship" deals with the reflection of the major sport event in the Czechoslovak media and how this reflection inspired the audience. The goal of this diploma thesis is to describe the dependance between the media coverage and the national self-confidence, which results from the national identity. Therefore, I focused on the chosen newspaper titles to analyze the content they produced during the 1947 Ice Hockey World Championship. I defined a hypothesis, based on observation and scholarly literature, that the media used the coverage to strengthen the national self-confidence and redefine the national identity. My second hypothesis was the idea, that this kind of coverage led to an active response among the audience. Before I started analyzing the three chosen titles (Lidova demokracie, Rude Pravo, Prace), I delivered complex structure of theoretical concepts, describing the influence media have towards the audience and also reasons why the members of the audience use media in their everyday life. I also focused on the historical and political context, as well as the media landscape that shaped the content of that time. I conducted the analysis and...
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The importance of male role models in adolescence: Contribution to male psychology
Pašek, Petr ; Šulová, Lenka (advisor) ; Morávková Krejčová, Lenka (referee)
The master thesis, "The significance of male role models in adolescence: Contribution to male psychology" focuses on knowledges of social sciences of the concept of masculinity. The thesis emphasizes male role models and their significance for the process of male identity development in adolescence and emerging adulthood. The theoretical part is divided into four main chapters. The first chapter describes terms of gender, patriarchy and mens crisis and makes preliminary frame of the whole text. The second chapter presents biological, social and psychological aspects of masculinity. The third chapter pursues socialization process and its gender aspects in two following periods - adolescence and emerging adulthood. The forth, fundamental, chapter is dedicated to male rites of passage and male role models and their psychological significance. The empirical part describes the qualitative research procedure - the maping study including six adult males at the age of around thirty. Semi-structured interviews and subsequent analysis illustrate selected phenomenons related to masculinity, male role and male role models without a claim for any generalization.
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Marketing and communication strategy of the company Linde Material Handling Czech Republic s.r.o.
Zábranská, Tereza ; Postler, Milan (advisor) ; Petřík, Martin (referee)
The object of the bachelor thesis "Marketing and communication strategy of the company Linde Material Handling Czech Republic s.r.o." is to analyze the present marketing and communication strategy of this company and to recommend improvement on the basis of my own research. The theoretical part characterises marketing, marketing mix, marketing environment, image, identity and research methods using definitions in specialized textbooks. The practical part introduces the company Linde Material Handling Czech Republic s.r.o. and analyzes its marketing environment, communication strategy, image and identity. In the end of the practical part, there are interpreted questionnaires gained through field study. Recommendations for changes in marketing and communication strategy of the company were suggested on the basis of these questionnaires.
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Písek - transformation of local identity in the modernization process (1861-1914)
Bernášek, Bohumír ; Štaif, Jiří (advisor) ; Pokorná, Magdaléna (referee)
In the theoretical part of this thesis are discussed concepts of collective memory created by Maurice Halbwachs, Pierre Nora and Jan Assmann, the author considers them inspiring for the research about forming of collective identity. Case study is given to the South Bohemian town of Pisek and the changing of its identity in the second half of the 19th century. It gives an overview of available sources and detailed biographies of people, who were most important for the forming of local identity. By using the analysis of dictionary entries are recognized basic attributes of local identity and their various forms, focusing particularly on process of modernization. KEYWORDS City of Písek, local identity, collective memory, process of modernization.
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Homegrown stereotyping: the shaping of Canadian consciousness through television broadcasting
Prosečová, Lenka ; Kolinská, Klára (advisor) ; Jindra, Miroslav (referee)
To define Canada and the Canadian nation is no easy task. From a historical perspective, Canada is a very young country: until 1949 there was no Canadian citizenship, the Canadian flag appeared as late as 1965, and it wasn't until 1967 that the Canadian national anthem could be heard. Although Canada would thereafter finally seem to have been able to establish its distinct identity in opposition to its mother country, Canadian patriotism has continued to be problematic. Despite years of efforts to form a pan-Canadian identity - characterized especially by Pierre Trudeau's attempts to institute federal bilingualism and a pan-Canadian identity rooted in liberal individualism - the existence of a self-conscious Canadian nation remains questionable. Within the Canadian Anglophone population there seems to be no unified notion of a panCanadian nation and thus no innate nationalism. Furthermore, for the rest of the world, Canada remains a mystery, an "Unknown Country."] Arthur Lismer, a member of the Group of Seven, assessed the situation as follows: "after 1919 most creative people, whether in painting, writing or music, began to have a guilty feeling that Canada was as yet unwritten, unpainted, unsung [ ... ],,2 Indeed, efforts were made to "capture" Canada in paintings, photography, in poetry and prose, in...
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Persuasive techniques in lifestyle magazines and their effect on lifestyle-forming : content analysis of Spy magazine
Jeřábek, David ; Klabíková Rábová, Tereza (referee) ; Šoltys, Otakar (advisor)
Bachelor thesis "Persuasive techniques in lifestyle magazines and their effect on lifestyle-forming : content analysis of Spy magazines" generally deals with media effects on audiences. It introduces the historic development of perspectives on mass media and mass communication and the effects of media and their research. In particular it focuses on the effects of the so-called lifestyle media on the lifestyle and identity of mainly younger consumers of media products. It specifically evaluates the way in which such media present potentially harmful content. It describes typical persuasive techniques used by media in advertising, political campaigning and other types of content. It introduces main outlooks on the topics of lifestyle and identity from media and sociological perspectives. It describes the most significant methods of media content research, namely, qualitative and quantitative content analysis from the historic and methodological point of view. Using a combination of these two techniques it attempts to verify the research hypothesis predicting that media utilize persuasive techniques to present attitudes and opinions which are not immediately obvious and subsequently manipulate audiences into assuming particular patterns of behavior and thinking.
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