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The application of standard requirements for norm ISO series 9000 in the firm Servis elektro, Roudnice nad Labem
Kníže, Vladimír ; Kořánová, Helena (advisor) ; Hykš, Ondřej (referee)
The aim of my thesis is prepare the firm Servis elektro, Roudnice nad Labem to introduce and certificate Quality management system according to norm ISO 9001. Since costs to get certification are for a small firm too high, I try to my thesis complete of information, by means of which I realize all of conditions for get grant from program Development for year 2009. In addition I will occupy with what kind of way is possible to get other financial resources of grant from program Development to certification according to norm ISO 9001. These possibilities I try to compare between them with morecriterionel variant evaluation. Purpose of whole thesis is achieving more competitive advantage of firm Servis elektro, which resides in Roudnice nad Labem.
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Marketing research for a chosen company
MAREŠ, Petr
The topic of this diploma thesis was: Consumer marketing research for a chosen company. The research was done for the supermarket Albert. The aim of my thesis was to find out how opening of the commercial - traffic centre ``Mercury centrum{\crqq} has influenced shopping decisions and customer behaviour with respect to the supermarket Albert and, eventually, to propose a solution. I tried to analyse the marketing research process in detail in the theoretical part of my thesis. I tried to analyse the individual steps in detail and I followed these theoretical rules when working up the practical part of this thesis. Further, I dealt with the issue of shopping behaviour and consumers{\crq} decision-making process. In the practical part of this thesis I investigated shopping behaviour of both current and potential customers of the supermarket Albert using the marketing research. In order to acquire necessary information I decided for a personal attitude through questioning as it is supposed to be the most universal way of questioning. Randomly stopped people who went down the Lannova třída answered the questionnaires. I used computer software Microsoft Excel and Statistica 6.0 for evaluating the collected data. After evaluation of the gained data, I tried to propose some solutions that might lead to re-increase in revenues of this supermarket. Predominately I proposed steps that should make the current customers do their shopping more frequently and on a larger scale. Moreover, I believe that the supermarket Albert should try to lure new customers especially of the ranks of the students of the Faculty of Education.
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Patents: Means to Innovation or Strategic Ends?
Štěpánek, Martin ; Schwarz, Jiří (advisor) ; Vlasáková Baruníková, Michaela (referee)
This paper utilizes an extensive dataset of 163,663 US patents granted between 1976 and 2011 to 25 companies within four technological fields (aerospace in- dustry, computer manufacturing, semiconductor industry, and software devel- opment), to observe fluctuations in their value and characteristics. I find that certain indicators have changed immensely during the last 36 years, suggesting that newer patents are much less valuable than their predecessors. Further, using Data Envelopment Analysis, I estimate relative production efficiency of transformation of inputs (research and development expenses and company's workforce) into outputs (patent stock and its technological importance), to provide an empirical evidence for the recent theories of strategical patent ex- ploitation by large companies. I find that the efficiency varies considerably for different industries and also for the companies within an industry. There is an overall trend of increasing efficiency in patent production per unit of input, but there is none in the effectiveness of creating valuable inventions, which seems to depend only on the company itself. JEL Classification D22,L20,O32,O34 Keywords patent value, intellectual property rights, strate- gic patents, research and development efficiency Author's e-mail Stepanek.Martin@hotmail.com
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Censorship of internet in Russia
David, Jakub ; Veber, Jaromír (advisor) ; Klíma, Tomáš (referee)
The target of the thesis to reveal how much is possible to find out the truth about sensitive governmental topics from Russian mass media. In thesis will be compared results from Google and another search engine with results from another countries where that search engines is located. The thesis will be supported by citizen of Russian Federation and employee of anti propagandistic department in Brussels. Theoretical part of thesis will be dealing with censorship on the internet in general and ways how it could be realized. In thesis will be outline opportunities how censorship could be ignored. In practical part will be compared results from Russian search engine with Czech and another theirs American and European versions. Trough tracing will try to find out where exactly come about blocking of data retrieval and handling with results in case it will be manifested
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Criminal aspects of Child Abuse
Šeflová, Dominika ; Vokoun, Rudolf (advisor) ; Bohuslav, Lukáš (referee)
This thesis on the topic of criminal aspects of Child Abuse is trying comprehensively to introduce the issue of child abuse primarily in association with CAN Syndrome. Child abuse is very dangerous social phenomenon, mainly because the victim is child who is considered to be defenceless and trusting being. The Child Abuse and Neglect Syndrome has several forms of abuse and that is what makes it even harder to discover and early intercept not just for uninitiated society but even for specialists. The expert knowledge of this issue is still behind to where it should be. That also reflects on the legislation. Even though it is trying to deal with this problem there are still certain shortcomings, which should be improved. This thesis is divided into sex chapters. First chapter concentrates on the term CAN Syndrome itself and on his evolution. It also includes statistics on victims of different forms of CAN Syndrome. Second chapter contains single types of child abuse and forms in which they can be manifested and observed by the environment. The third chapter deals with the offenders in different types of child abuse. What might be their characteristics and what life situation could lead them to commit criminal act. The forth chapter is devoted to the victims of single types of child abuse, their...
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On Supervision of Financial Markets by Czech National Bank : (focused on Consumer Protection in the Financial Markets)
Skácelík, David ; Marková, Hana (advisor) ; Kohajda, Michael (referee) ; Švarc, Zbyněk (referee)
1 On Supervision of Financial Markets by Czech National Bank (focused on Consumer Protection in the Financial Markets) This work deals with the consumer protection in the financial markets in the Czech Republic. The opening part of this thesis briefly describes the situation in Czech(oslovak) legislation before 1989. The governing system was not at that time conducive to significant economic activity and the scope of financial markets was limited. As a consequence, legislated protection of market participants had not to be extensive. Need for consumer protection increased after the then-prevailing economic model had been changed into the current market-oriented model. The expansion of economic activities, including the development in the financial markets, necessitated simultaneous passing of updated law more suited for the new social circumstances. Owing to the preparation of the Czech Republic's entry into the European Economic Community at that time, it was necessary to harmonize the new Czech law with the laws of the Community. Besides the change of the "Code civil" as a basic regulation of private law, new specific regulations have been passed - for example the Consumer Protection Act or the Consumer Credit Act. In connection with the formation of capital markets, it become necessary to issue entirely...
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Julien Green's journals and autobiographic writings
Suchá, Radka ; Jamek, Václav (advisor) ; Voldřichová - Beránková, Eva (referee)
Julien Green (1900-1998) was the famous novelist of the 20th century. He was dealing with spiritual and moral dilemmas in his novels, which were among others due to his life experience with several faiths. He was also the author of an extensive diary and autobiographical works. He was keeping diary from young age and covers almost the entire 20th century. His aim was not to describe events, rather to let his thoughts, observations and dilemmas took shape. This work aims to explore that angle of Green's work and reveal its character. It will thematically examine specific centers of interest through this work, focusing on the relationship that exists between the diaries and autobiographical prose, whether by consensus or differences in the content, but also in the form of works. The final goal is to transcribe a specific form of statements about himself, which Julien Green created. Keywords autobiography, introspection, christianity, history, intimacy
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Methodology for website localization from the perspective of webdesign
Čermák, Radim ; Doucek, Petr (advisor) ; Strossa, Petr (referee) ; Hřebíček, Jiří (referee) ; Dědič, Filip (referee)
Internet and websites are today one of the most important communication channels of almost all companies. They offer a simple, fast and effective way of communication, which is also available worldwide in a few seconds. With the globalization of market, more and more companies try to expand their business beyond the territory of the home state. In the current time of start-ups is the Internet also often a medium that allows formation of new spheres of business for which the website is absolutely essential channel. This type of business is internet based and has very often international ambitions from the very beginning. Given that each country (or region) can be seen as distinctive culture, it is advisable to locate websites for the needs of the foreign country. This is exactly the theme of this thesis. The concrete objective of this thesis is to offer a methodology for website localization in terms of webdesign. The basic building block is the delimitation of a multidisciplinary theoretical framework that examines the concept of culture and extensive literature review allowing current insight into the linking of website and culture, i.e. cultural website localization. Suitable method for gripping such a complex concept as a culture emerge from a theoretical framework as well. As the most appropriate method were determined Hofstedes cultural dimensions, which are then used for the analysis of cultural determination of web elements. Data collection for the purpose of analysis of web elements cultural determination is performed using a content analysis of websites from nine different countries. The results of the analysis are compared and synthesized with the findings stemming from a literature review. The final artifact of this thesis, a methodology for website localization from the perspective of web design, is based on this ground. Validation of the proposed methodology is done on the basis of assessment of the methodology for a domain of web design. This assessment is based on interviews with experts from different countries as well as presentation of concrete example of methodology use within a midsize website.
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Corporate culture of international enterprises in the Czech Republic
Bárta, Tomáš ; Tureckiová, Michaela (advisor) ; Eger, Ludvík (referee)
This bachelor thesis focuses on the relatively difficult issue of organizational culture, national culture and the effect they have to each other. It seems there is very extensive space for this theme in literature for the first sight, but the fact is that comprehensive view of it is missing. It is not easy for students to find out the rate effect of the national culture on the organizational culture in actual available literature. This thesis propound to give comprehensive view of this issue. It compares the results of literature review and three case studies in the concrete organizations. It should shown a rate effect that foregin parent enterprises have on the Czech branches in the sense of organizational culture. Key words: culture, national culture, organizational culture, Czech national culture, German national culture, French national culture, national culture of the USA.
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Statistical analysis of resocialization care after prison release
Dlouhá, Šárka ; Hlavsa, Tomáš (advisor) ; Michal, Michal (referee)
The level of crime has to be regulated in order to prevent the crime to cause major damage to society. Therefore it is profitable to address criminal recidivism as well. Recidivism is caused by a complicated process of reintegration of people with criminal records back to society. The main goal of this thesis was to find the main factors affecting reintegration process of people after incarceration. The thesis is trying to reach the results by quantitative research, specifically examining the frequencies and dependence of categorical variables. The main factors which influence the reintegration process of people with criminal past are unemployment and indebtedness. These elements are affected by certain demographic factors. These factors also influence the type of criminal activity and the probability of criminal recidivism.
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