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The impact of paywall introduction for the IHNED.cz news website
Janíková, Simona ; Hájek, Roman (advisor) ; Němeček, Tomáš (referee)
This diploma thesis summarises the development of paid content of ihned.cz, on-line news server of the Czech economic daily Hospodářské noviny. It observes the influence of paywall from August 2014 until April 2015. The aim of the implementation of paywall was to show that the content created on the server was valuable. The theoretical part deals with new challenges media face, including economic and technological changes; it describes the rise of commercialization and media reaction, and solution for these changes in the form of convergence and digital-first concept. The diploma thesis is viewed through the political economy of media approach. It focuses on monetization of content, the willingness of readers to pay for on-line news, traditional and alternative revenues of media, and it describes the examples of implemented paywall in other media. In the practical part, the thesis describes how paywall influenced economic revenues, specifically the digital subscription, advertising and financial results of the publisher Economia, which is providing the server ihned.cz. In this part, the thesis describes the influence of paywall on visits, page views, real and unique users, readership, and work of journalists. The practical part of the thesis includes statistical data and reports as well as...
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Analysis of the highest rated posts in discussions on Czech internet news websites
Šponer, Jakub ; Jirků, Jan (advisor) ; Podzimek, Jan (referee)
The aim of this thesis is to discover how a top rated post in discussions of the three Czech online news sites - idnes.cz, novinky.cz and aktualne.cz looks like. Top rated comment was analyzed in terms of five criteria - whether related to the theme of the article, whether it contains vulgarisms, whether it occurs irony or humor, whether the comment expresses disagreement with the article and whether the user in his commentary expresses his own simplified conclusions, or his own solution to the problem. For the analysis and evaluation were used elements of quantitative and qualitative research and findings have been converted into graphic form. According to the results from all three servers, the ideal comment is the one that is related to the topic, does not contain vulgarisms and humor, agrees with the article and provides simplified conclusions or easy solutions. The results say a lot about the preferences of contributors to online discussions and may assist in the further study of their behavior, they can also inspire for more detailed research of phenomena throughout the discussion thread. In the context of the growing impact of the Internet and online media, analysis of the user preferences of online media can be not only beneficial for further research, but also for the media itself.
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Bedtime story and sleep! Regulating the use of television in raising children under 6 years of age
Švecová, Martina ; Jirák, Jan (advisor) ; Bednařík, Petr (referee) ; Štoll, Martin (referee)
The rigorous thesis "Bedtime story and sleep! Regulating the use of television in raising children under 6 years of age", describes the way and intensity of how parents regulate children's TV viewing. However, since a TV set (as an object) in our households is not the only displaying device and television (as an institution) is not the only broadcaster of television contents, this thesis also includes watching TV programmes on other displaying devices such as computer, tablet, laptop and smartphone, which are connectable to the Internet. The chosen target group are children from 0 to 6 years of age. The thesis is based on two hypotheses. Firstly, parents use TV as a babysitter, and do so for various reasons. The second hypothesis assumes that parents do not pay attention to the time and type of programmes that children watch, even at a very early age when children are most vulnerable. The theoretical part consists of two chapters. The first chapter describes the position and importance of a TV set (as an object), television (as an institution) and television programmes (as watched audiovisual contents) in our households, and deals with the influence of television on the socialisation of the child in the family. The second chapter describes both positive and negative influences of media (television...
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New internet humours
Tomášová, Lucia ; Švelch, Jaroslav (advisor) ; Kruml, Milan (referee)
Subject of this thesis is a phenomenon of a new digital world - internet memes. These are concept spreading from one user to another through new media. As a source of memes serves for this work the club New Internet Humours from discussion forum nyx, we introduce on a few selected examples the main differencies between memes and traditional approach to humour, perhaps even to communication in general.
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Writing and Mediality
Krtilová, Kateřina ; Hubík, Jaroslav (advisor) ; Bystřický, Jiří (referee)
This master's thesis is based on the tendencies in the contemporary philosophy and cultural theory concerned with the transformation of Western society resulted from the invention of electronic media or so-called new technologies on the one hand, and the changes in cultural patterns (communication, aesthetics, interpretation models etc.) on the other.
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Press releases as a tool in the public relations field and its effectiveness in the Czech newspapers Hospodářské noviny, MF Dnes and Pravo
Šťastná, Alžběta ; Kartous, Bohumil (referee) ; Nečas, Vlastimil (advisor)
Bachelor thesis "Press releases as a tool in the Public relations field and its effectiveness in the Czech newspapers Hospodarske noviny, MF Dnes and Pravo" is about the most used tool in the Public realations field which are press releases. The aim of my thesis is in the theoretical part to define Public relations and to analyze of what concepts the field is composed of. I mainly focus on the development of public opinion. Furthermore, I outline the history of public relations, why and how it arose in the course of history, including the importance of Public relations in today's world. In the second theoretical part I analyze the press relations, because Public relations is based on the principle that public can be influenced particularly by mass media. I describe techniques of Public relations with special respect on press releases. The last theoretical part discusses very briefly about media theories and analyzes the media activities that has affect on numerous internal and external factors determining the final form of communication. In the case study - qualitative analysis - I have tried to analyze randomly selected press releases in a limited four-month period which were subsequently reprinted in daily newspapers Hospodarske noviny, MF Dnes and Pravo. More precisely, I follow the following five...
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Klíč - Prague 11 township herald from 1993 to 2008
Kroupa, Tomáš ; Kocourková, Lucie (referee) ; Köpplová, Barbara (advisor)
Bachelor thesis "Klíč - Prague 11 township herald from 1993 to 2008" is focused on a local printed herald issued by the township of Prague 11. The list has been published since 1993 and it contains a variety of information provided by the local town hall who is also an issuer of the list. Using a quantitative analysis a representative sample from years 1993 to 2008 was researched. Main goal of the research was to find out how the list evolves and on which scale the list informs about selected topics. The bachelor thesis describes local heralds overall, one chapter is specifically dedicated to the history of local printed heralds in Prague. Thesis also mentions and compares local heralds of other Prague townships neighboring Prague 11.
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Live Cinema and its subgenre: Film-Theatrical Performance
Walterová, Zuzana ; DAŇHEL, Jan (advisor) ; Havlíček, Jiří (referee)
I explore the phenomenon of the genre Live Cinema in my bachelor thesis. But not only from the point of view of new media. I am trying to confront this genre with new possible usings of it – in the field of film-theatrical performance. I search for the right understanding throu the reasearch among its ancestors. First part of the thesis searches for the history of Live Cinema from the film point of view. Second part searches for the same, but from the theatre point of view. Last part is dedicated to my own personal experiences of creating Live Cinema in the film-theatrical way.
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Analysis of a Marketing Communication in a chosen Czech Republic Market from the Perspective of Kotler Partial Strategy
Kouba, Václav ; Kincl, Tomáš (advisor) ; Novák, Michal (referee)
The aim is to analyze the mass-media marketing communications companies in the lead, challengers, followers and nichers on Czech automotive market. The analysis will be based on data for ads on television, radio, print automakers entered the period of 2014 and informations on registration of producers in the same period. Information on the authorization together with the characteristics of each brand will be the starting basis for profiling groups of brands according to Kotler parcial strategy. Communication activities of the groups will be analyzed. Finally, it will be evaluated, whether companies communicate properly with respect to its position. Alternatively, it will be proposed recommendations for changes to this communication.
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