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The Role of the Media in Propagating Creative Culture: The Sazavafest Music Festival
Jamníková, Lucie ; Hanzlík, Jan (advisor) ; Tyslová, Irena (referee)
This Bachelor Paper, entitled "The Role of the Media in Propagating Creative Culture: The Sazavafest Music Festival", deals with the issue of media and media communication. The theoretical part of the paper defines the basic terms such as media and communication and briefly explains their development. Predominantly, however, the paper deals with propagation as one of the forms of media communication. The main principles of successful propagation and its tools are then applied in the practical part of the paper, which focuses on analysing the specific media campaign of the SazavaFest festival. The analysis is made chronologically, from the preparation stage until its evaluation and assessment. The paper does not fail to determine the main target groups of the festival and the aims of the campaign in general. The paper concludes with the formulation of the author's own proposals for increasing the effectivity of the entire media campaign.
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News channel Z1: Changes in the concept in order to streamline business
Doušová, Aneta ; Hanzlík, Jan (advisor) ; Tyslová, Irena (referee)
This bachelor thesis describes restructuralization of new digital television channel Z1, which began to broadcast in 2008 and was already during first months of its activity on the Czech media market stricken by problems. Those required stern steps in terms of business rebuilding and recovery. The first part of the thesis focuses on review and comparison of the Czech television news channels. It also mentions causes and solutions of the crisis. The second part illustrates implementation of restructuralization measures in order to streamline business of private news channel Z1, which, thanks to its rebulding, managed for now to overcome period of crisis.
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The analysis of irregular events
Pokalyukhina, Polina ; Toman, Prokop (advisor) ; Roll, Marek (referee)
The theme of the thesis is to explore various information regarding incidents. It is about the Russian-Georgian war that took place in August 2008. Firstly, there will be defined terms such as information, information society, concept of disinformation and when it may occur. There will be quoted Russian, American and European mass media, from which most of the information were drown. Then, thesis will be dealing with the issue of war between Georgia and Russia. In conclusion, there will be solved the problem of misinformation. The aim of this work is to explore the information, analyse them and ascertain the truth.
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Media influence on people's life and behaior in the period of financial crisis.
Pikman, Oxana ; Hubinková, Zuzana (advisor) ; Surynek, Alois (referee)
This work is about media influence on people's life and behavior in the period of financial crisis. The purpose of this work is to find out what media products do effect people's psyche and behavior, why person doesn't want to avoid media activity and what we could expect in the future after this crisis. In theoretical part of this work I am trying to explain basic problems of mass media processing and its role in the society using such examples as news, advertising and propaganda. In the practical part I want to prove the truth of hypotheses, which were observed in the theoretical part.
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Development and analysis of online news on the Czech market
Hlaváčková, Ivana ; Ševčík, Miroslav (advisor) ; Arltová, Markéta (referee)
A traditional printed newspaper is being replaced by an online one. This is one of the reasons why I in this thesis focus just on internet journalism. The online journalism servers I present in a relation to other periodicals -- newspapers, broadcast and television. The thesis describes and analyses main development trends in the Czech media market. It puts an emphasis on economic sections of general news and it also compares these sections with specialized economic servers. An important part of the thesis is focused on an analysis of reader's attendance which results in a rank of the most popular news servers. The model of the time series analysis is set up for two websites and it predicts future development trend in the number of real users of online news. The aim of this thesis is to provide a general view on the contemporary situation and also to describe the developmental tendency of online reporting. The result of the dissertation is the prediction of future development trend of online reporting servers.
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The development of economic behavior in terms of changes in value preferences
Lehká, Michaela ; Hubinková, Zuzana (advisor) ; Lukeš, Martin (referee)
The aim of this thesis is to obtain comprehensive results for the population of the Czech Republic in the field of human values, value preferences and value charts by using results from conducted research and data from previous studies. Also an important objective of this thesis is to show the economic behavior of people in the Czech Republic at the time of the financial and economic crisis. As a theoretical basis for the practical part, three major, interrelated areas have been selected: economic behavior, focused on principles of individual decision-making and on media and their possible impact on the economy; life values; and economic development as a source of changes in economic behavior in terms of development on the labour market, development of education and development of ecology. Empirical part, which is called Research - changes in value preferences, is at first focused on the formulation of hypotheses, which relate to the issue, and on the creation of the questionnaire. The analysis and the interpretation of results can be considered as a pivotal chapter of the practical part of this thesis.It is divided into several sub-chapters according to the examined area.
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The Influence of Aeroflot’s PR Communication on Public Opinion
Šámalová, Anna ; Vávra, Oldřich (advisor) ; Čechurová, Eva (referee)
The thesis titled "The Influence of Aeroflot's PR Communication on Public Opinion" points out the "PR activity - newspaper article - public awareness and opinion" chain. The objective of the thesis is to point out the relationships between the individual parts of the chain and the overall impact of PR activities on the general public's awareness and opinion. The thesis focuses on the issues of Public Relations in the case of Aeroflot's PR communication at the time when the company was interested in acquiring Czech Airlines. The document also includes an analysis of the media outputs that were published about Aeroflot in the period under review and the subsequent research illustrating the general public's awareness of and opinion on the matter.
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Viral marketing on the Internet
Štverák, Martin ; Šalamon, Tomáš (advisor) ; Svatoš, Oleg (referee)
Thesis provides an overview of viral marketing. It describes the process by which you can be inspired to implement viral campaign. The thesis includes analysis of specific viral Web project. The aim of this thesis is to create a breakdown of the various components of viral marketing, to establish conditions that should be satisfied for the viral marketing to success, suggesting how to use viral marketing on social network Facebook and evaluate the various components of this service for the promotion possibilities, to analyze own viral projects and map out the key factors for their success. The main benefit of the thesis is to provide basic information about viral marketing, an overview of the use of Facebook services for viral marketing and viral analysis of running applications and their resulting knowledge.
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Communication strategy of the travel agency Adventura
Medunová, Helena ; Valentová, Jana (advisor) ; Dragula, Ladislav (referee)
The main objective of the thesis is to outline an advertising campaign for the travel agency Adventura. The paper contains a description of marketing itself, marketing mix and marketing in tourism. Subsequently, it focuses on competitive analysis with competitors' communication behavior, an analysis of the target audience and its definition. The recommended media mix follows, including the detailed budget.
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