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Genesis of film festival
Zátková, Karolína ; Hubáček, Ondřej (advisor) ; Opletalová, Lenka (referee)
The intention of this bachelor degree essay is to characterize film festival as a culturologic subject which is worthy of the academic attention. The essay is consisted of the theoretical and the practical part. Film festival is seen from a culturological pespective as institucion which provide a lot of different functions. The basic terms which goes through the whole essay are explained in the opening chapter. There is also implied use of this interdisciplinar cultural phenomenon. The history of FF is the main topic of the second chapter. The chapter shows changing of the FF function through the time from the presentation of the countries placed in euro-american region to its inovative function. The third chapter presents already published film festival theories and shows how to process the theme of the FF with collaboration of academic fields as the social and cultural anthropology, psychology and sociology. The core of this bachelor degree essay is the fourth chapter which contains research of the film festival event and its changes and growth in time. It is the qualitative research of The Shockproof Film Festival. Key words: film festival, research of a planned event, cultural institutions
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The Animation of Culture in Education
Cihlářová, Kristýna ; Valenta, Josef (advisor) ; Kasíková, Hana (referee)
Diplomová práce Animace kultury ve výchově a vzdělávání/ The Animation of Culture in Education Vypracovala: Kristýna Cihlářová 2011, KPED FFUK Abstract Nowadays, various cultural institutions realize their strategies of opening cultural services and the arts to the public. These strategies include the conception of educational programmes, particularly animation programmes for schools. The diploma thesis gives a definition of the animation of culture, its position and function in education. It focuses on a concrete type of an educational programme; an animation programme for the 1st and 2nd grade of basic school held in various types of cultural institutions. The thesis analyses the creation and realization of the animation programme from two perspectives; a theoretical and a practical one; by means of interviews with contemporary authors of animation programmes as well as by means of observation of the programmes. The two perspectives represent the confrontation of the ideal and real state of the issue. The conclusion offers practical recommendations in response to the articulated problems during the creation and realization of the programme. The Animation of Culture in Education shall serve as a handbook to those planning the creation or realization of animation programmes for basic schools. Keywords:...
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Proposal of Communication Plan
Kahounová, Barbora ; Mráček, Pavel (referee) ; Šimberová, Iveta (advisor)
The main goal of this thesis is to draw up a communication plan of the Pavilion Anthropos. The main questions and methods are specified in the introduction of the thesis. The theoretical part includes necessary definitions and deals with communication tools. The practical part introduces the Pavilion Anthropos and plan of exhibitions for 2010. The concrete activities of the communication plan are then set thanks to acquired information. Further work includes the drafting of a new graphic design web site. The conclusion resumes some of the findings.
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Funding options for cultural events and institutions in the town of Písek
PRAVDÍKOVÁ, Barbora
The thesis aims to analyze the current stage of the funding options for cultural events in the town of Písek. The theoretical part comprises basic information on the Structural funds, the budget of the European Union and the budget of Czech Republic. This part features basic concepts of structural policy, regional policy and regional development, analysis of program documents and funding options of cultural events and institutions. The practical part of the bachelor thesis focuses on assessing and describing the current stage of the funding options for cultural events in this town. The last part describes three cultural institutions in terms of drawing funds from the European Union, the state and private resources. It also contains some options for the development and innovation of these three cultural institutions.
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Analysis of Resources of the Cultural Institution
Nováková, Marie ; Vávrová, Hana (advisor) ; Boukal, Petr (referee)
This bachelor thesis is focused on analyzing the financial, tangible, intangible and human resources of the cultural institution Museum Kampa -- the Jan and Meda Mládek Foundation for the period 2003 - 2012. The theoretical part is focused on the non-profit organizations' approach and the environment of cultural institutions to which category Museum Kampa -- the Jan and Meda Mládek Foundation belongs. The theoretical part describes the legal status of non-profit organizations in the Czech Republic and focuses on the description of the possible resources of the organization and especially on the acquisition of these resources by them. The theoretical part also deals with methods of analysis of the organization's resources, which are then used in the practical part. The practical part is focused on describing the specific financial, tangible, intangible and human resources of the museum and it is also performed in the horizontal and vertical analysis of resources and summary analysis using models BAMF and KAMF *. The work also compares trends in the field of action and contains recommendations for further development of the organization.
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Knowledge Management in Museum Environment
Multanova, Aleksandra ; Zelená, Veronika (advisor) ; Krejčová, Iva (referee)
This master thesis is about knowledge management in museum sphere. The purpose of theoretical part of this thesis is to give readers an introduction about basic terminology concerning to knowledge management. This part acquaints with definition of information, types of information, then the mentioned assumptions and the history of knowledge management. The theoretical part devoted to the process of transfer of knowledge, influence factors, barriers and obstacles arising during the inmplementaion of the knowledge management in the organization. The practical part of the thesis is an analysis of the current status of the museum and galeries in the world and the possibility and necessity of using knowledge management in the context of cultural institutions.
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Promotion and marketing strategies of the cultural institution Chodovská tvrz
Tomšíčková, Tereza ; Hucková, Barbara (advisor) ; Malcová, Zuzana (referee)
In my paper I present marketing and promotion of activities of a non-profit organization Chodovská tvrz. The theoretical part deals with the definition of marketing in general and then analyzes the specifics of the application of marketing in non-profit sector. The theoretical part is closed by the chapter dealing with the general characteristics of the local culture. The practical part of this work presents the history and current situation of Chodovská tvrz. Other chapters deal with the marketing and Public relations of this institution. Then the work states the structure of the budget for marketing and focuses on specific marketing approaches for individual projects and tries to give recommendations for improvement. The last part characterizes local cultural environment of the institution.
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New model of cultural center
Kašpárek, Ondřej ; Hucková, Barbara (advisor) ; Melenová, Kateřina (referee)
Culture and Art have, without a doubt, always been major development factors for people and the society as a whole. However, there is no effortless access for everyone or everywhere. This Thesis is focused on the phenomenon of the multifunctional cultural center as an institution developing and initiating cultural and communal life in a region or in a smaller regional city with no cultural infrastructure or background. The first part deals with the discursus of the contemporary cultural centers. Apart from the management issues of the centers, this Thesis handles their work with their target groups as well as their today's mission and activities, which all make these institutions unique. The short summary of the Czech culture centers typology is included; it maps their basic forms in the Czech Republic. The Thesis is ended with a factual proposal of a new multifunctional culture center, which puts the cultural awakening of the citizenry to a more creative way of life with a sense of belonging as its main priority.
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Promotion as part of management to ensure sustainable development of cities on the example of the capital city of Prague
Klimek, Lukáš ; Šulcová, Irena (advisor) ; Tyslová, Irena (referee)
Promotion of a cultural area in the capital city of Prague is related to sustainable urban development in the cultural field. Promotion and development of the city is closely connected with the promotion and development of culture in a given location and this symbiosis is almost indispensable. The use of advertising media to evaluate investment in cultural values is another important element to achieve the development of culture in society and create interest in it. This work deals with the promotion in the cultural field that is why it is so important to define the concepts related to the issue of promotion and sustainable development in the cultural field in the theoretical part of the work. On the concrete cases of selected cultural institutions and promotional strategies of the City Gallery Prague and National Museum in the practical part the influence of promotion and representation on the success of institutions and their contribution of the city is show and approached. At the end there is a comparison of findings from the theoretical part with the results of my own survey.
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Comparative analysis of gallery subjects management
Ascherlová, Anita ; Hrůzová, Helena (advisor) ; Žurav, Pavel (referee)
Bachelor's Thesis deals with the comparative analysis of gallery subjects management. Specifically Galerie Rudolfinum and Galerie Peron in Prague are concerned. Under the terms of these subjects comparison, both SWOT and PESTL analyses were carried out and Porter's five competitive forces model was applied. On the basis of these analyses output and characteristic features of the mentioned subjects, comparison of both galleries management is carried out. The principal objective is to find out both common and different features in the given cultural institutions management. The theoretical part descends from general knowledge of management, managerial work and verges into chapter called cultural institutions management, which concludes definitions of cultural institution, gallery and sketches the relationship between institutor and manager. The area of funding and economic and legal types of galleries in the Czech Republic form an integral part of the work.
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