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Analysis of Czech dailies' content in relation to political parties during election campaign before municipal elections in Prague
Kodým, Václav ; Křeček, Jan (advisor) ; Nečas, Vlastimil (referee)
Diploma Thesis "Analysis of Czech dailies' content in relation to political parties during election campaign before municipal elections in Prague" presupposes that media and politics influence each other very strongly. In the theoretical part it first presents the media's role in society and describes the journalists' role evolution. Using the concept of mediatization it explains the media and political logic(s) inter-relation. In the next chapter it presents the historical development of political communication with regards to its ongoing transformation. After that it explains several concepts that are used when describing this process. Particularly it presents the concept of personalization and describes its two forms followed by definitions and critical evaluation of the concepts. In the empirical part it first presents the parties, dailies and municipal elections in the Czech Republic. Using the research method of quantitative content analysis it tries to find out the amount of attention/space that parties and candidates got in the newspapers during eleven weeks before the municipal elections in Prague in 2010. As a second step it tries to find out the level of personalization and its pre-defined forms. In the final part it presents the results and suggests possible extensions of the research.
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Media representation of the "Gorilla" case in slovak and czech media
Midulová, Katarína ; Nečas, Vlastimil (advisor) ; Křeček, Jan (referee)
The diploma thesis deals with media representation of Slovak political case "Gorilla" in Slovak and Czech print dailies. The thesis builds upon the theoretical principles of the relationship between politics and media in a given societal system, media framing of political news, and normative aspects of balance in the news. A definition of scandal follows as well as description of fundamental characteristics of promotion in the media of political scandals in particular. The thesis aims at application of this theoretical basis on the aforementioned case and its empirical verification. The empirical research includes source analysis and an evaluation of the source balance. A quantitative content analysis is used for these purposes. The results show an intense media coverage of the case and a major media focus on elite (political) resources as well as a frequent representation of particular political actors at the expense of others (related to the case). The results also demonstrate that media did not reflect the fact, that the authenticity of the Gorila document which was the origin of the case was not officially proven at the time.
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Communication of the TOP 09 Party for the Parliamentary Elections into the Chamber of Deputies of the CR in 2010
Frost, Iveta ; Dolanský, Pavel (advisor) ; Hejlová, Denisa (referee)
Bachelor Thesis "Communication of the TOP 09 Party for the Parliamentary Elections into the Chamber of Deputies of the Czech Republic in 2010" deals with the election campaign of the newly established non-parliamentary political party TOP 09 for the elections into Chamber of Deputies. The elections took place in the regular term of 28th and 29th May 2010 after the premature terms of autumn 2009 were twice cancelled. For a complex description of the topic this thesis describes the political matters that happened in the Czech Republic before the parliamentary elections of 2010. These matters influenced the establishment of the TOP 09 party and to a great extent also the potential of its later election success. The thesis also deals with the profile of political party TOP 09, analysis of its election programmes, positioning of TOP 09 in the parliamentary election market and results of election preferences of the party in surveys by research agencies. After that follows the analysis of the election campaign itself. The analysis of the election campaign deals with the general strategy of the TOP 09 campaign - its aim, target groups, tone, topics, timing, levels (national/regional) and budget, as well as with the colour symbology of the campaign, its main faces, media mix and the phenomenon of negative...
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Spin Doctoring
Vozková, Markéta ; Švantner, Martin (advisor) ; Fišerová, Michaela (referee)
1 ABSTRACT The aim of this text is to provide an analysis of the phenomenon of spin doctoring in the Euro-Atlantic area. Spin doctors are educated people in the fields of semiotics, cultural studies, public relations, political communication and especially familiar with the infrastructure and the functioning of the media industry. Critical reflection of manipulative communication techniques puts spin phenomenon in historical perspective and traces its practical use in today's social communication in Western society. Using the concept of semiology and explore possibilities of interpersonal communication techniques and characteristics of the spin doctor. We present a compilation of persuasive techniques. We follow the sign systems, specific channels and media that are used by spin doctors. We evaluate how the different channels vary in relation to the effective application of spin. We focus on the significance of the rise of new media in social communication and mediation and explore the impact of proliferation of Access to the Net to individuals' participation in the democratic process. We ask for reconfiguration mode of participation in democracy, media influence and manipulation of public opinion. The study is supplemented by examples and case studies. Key words: spin, spin doctoring, spin doctor,...
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Národní listy and the influence of its political campaign on political communication in the late 19th century
Tejnická, Zuzana ; Sekera, Martin (advisor) ; Mocná, Dagmar (referee)
The thesis "Národní listy and the influence of its political campaign on political communication in the late 19th century" deals with the influence of the Národní listy daily journal and its political campaign on the political communication of mladočeská political party in the turn of eighties and nineties of the 19th century. In this period the political competition of mladočeská political party with staročeská political party culminated. The most important moments of this time were represented by the Czech assembly election in 1889 and the empire parliament election in 1891. The aim of this thesis is description of this political campaign and of editorial activities and business situation of the Národní listy daily journal in that period which is characterized by strong struggle of those two political parties, crowned by the election success of mladočeská political party in 1891. Moreover, the thesis studies the growth of the negative political campaign of the Národní listy daily journal, its contribution to the change of political elites or what was the political rhetoric of the Národní listy daily journal.
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Spin Doctoring - analysis of persuasive techniques of manipulation with public opinion
Vozková, Markéta ; Švantner, Martin (advisor) ; Kladný, Tomáš (referee)
The aim of this paper is to present a critical reflexive analysis of spin doctoring in the Euro-Atlantic area. We aim to determine whether a spin doctor use the knowledge of semiotics, media studies, public relations, political communication and rhetoric for the practice of crisis communications. This text puts this kind of manipulative communication into historical perspective and monitors its application in social communication of contemporary Western society. With the support of current thinking on this persuasive communication, we would like to explore various methods and techniques of spin doctoring. We try to identify and analyse various sign systems, specific channels and media that are used in the practice of spin doctoring. We attempt a comparison of these communication channels in relation to the effectiveness of the persuasion. We focus on the era of new media (last 20 years) and the consequences of these developmental processes, and effects on the agenda of media (problem of agenda setting). The subject of our interest is also the influence of increasing number of people who have access to World Wide Web. We study individuals' participation in the democratic process. We believe that the advent of new media caused a reconfiguration of participation in democracy, but we think, that new...
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The Aetheticisation of Czech Political Communication after 1993
Hájek, Roman ; Křeček, Jan (advisor) ; Reifová, Irena (referee)
Aestheticization belongs to a group of interrelated concepts which try to describe and explain current changes in political communication. The theoretical part of this thesis incorporates the notion of "aestheticization" into the context of considerations of political communication, and then - based on an analysis of its conceptualizations in aesthetic theories, critical social theories and political philosophy - it proposes its determination useful for media studies. The aim of the empirical part of this thesis is to examine the hypothesis about aesthetization of political communication in case of media content. We base this on Wolfgang Welsch's distinction between surface and deep-structure aestheticization. Using quantitative content analysis we examine changes in media coverage of five Czech general elections (i. e. the elections to the Chamber of Deputies of the Parliament of the Czech Republic between 1996 and 2010) in two Czech dailies Právo and Mladá fronta Dnes. While we have not proved the surface aestheticization, some inclinations towards deep-structure aestheticization have been noticed. Nevertheless, these results raise doubts about appropriateness of the content analysis as a methodological tool for researching aestheticization. As an outcome of this discussion we make some...
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Mediatization of the Politic Sphere
Hannich, Jiří ; Nečas, Vlastimil (advisor) ; Trampota, Tomáš (referee)
This Diploma Thesis "Mediatization of Political Sphere" deals with the systematic influence of mass media and their logic on the functioning of the political system, process development and implementation of policy instruments and methods of political communication. First of all the theoretical part is focused on the description of the institutional importance of media in the social environment, more properly introduces images of the effects of media communications in the society, characteristics of the participation of media organizations in the economic relations so that the concept of mediatization in the frame of media studies could be defined and to specify its aspects in connection with a set of knowledge of media logic. The thesis does not omit the introduction of basic logic elements of political sphere, it also deals with its implicit settings, as well as modifications of the political structures in response to transfer a large part of the policy enforcement into the symbolic space of the media. The theoretical interpretation is followed by the research which is focused on the selected elements of mediatization in the Czech context. In the first stage the quantitative research method of content analysis is used to find out which topics and which representatives are observed by the Czech...
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The Building of Political Image - Karel Schwarzenberg
Hlaváčková, Anna ; Dolanský, Pavel (advisor) ; Hejlová, Denisa (referee)
Thesis "The building of political image - Karel Schwarzenberg" deals with the issue of creating a political image using a specific example of a Czech politician. Karel Schwarzenberg is currently one of the most popular politicians and his party TOP 09 achieved excellent results in the elections to the Chamber of Deputies, Senate and local councils. The thesis deals with the process of building of his political position and uses his example to show how to create and edit the political image in the eyes of public. The aim of this paper is to describe the evolving of political image, what tools can be used to its improvement and explores the factors that influence the popularity of politicians. The theoretical part presents the various aspects of political image creation using different aspects such as an aspect of political marketing, political psychology and the role of media in image building. The study also describes the life of Karel Schwarzenberg and the influence of his life experiences on his political activities in the Czech Republic. The example of several selected campaigns describes the process of building his political image. Analysis of the election campaigns deals with the elections to the Senate in 2004, originally scheduled elections to the Chamber of Deputies in 2009 and elections to the...
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Comparing of media image of Topolánek,Fischer and Nečas government in periodical Týden
Jelínková, Milena ; Jirák, Jan (advisor) ; Vochocová, Lenka (referee)
The thesis deals with a compare of media image of Topolanek, Fischer and Necas government in periodical Tyden. I took two aims - first, to find out if any opinion inclination or political orientation is expressed in articles about Czech governments published in the periodical Tyden, second, to compare media image of all three governments among themselves and to trace potential differences. The theoretical section focuses on objectivity and bias, construction and representation. Substantial part of the theory is comprised of specific political communication and mediatisation together with trends in this field recognized in last decades. The empirical section is composed by quantitative analysis that compares representative articles and it is added by an content analysis of front pages of the periodical Tyden. Regardless of a fact, that the Jan Fischer government was very popular in public, the media picture of this particular government is rather negative comparing others. On the contrary there were found specific features showing that the Mirek Topolanek government was pictured more substantially. In generally the periodical Tyden uses negativity and stereotypes in articles about governments but in no case this is a predominant procedure of media products construct. The media picture of last three...
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