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Development Strategy of railway in Kazakhstan
Yesnazarov, Zhaslan ; Mervart, Michal (advisor) ; Jirsák, Petr (referee)
This bachelor thesis focuses on the importance of railway development in economically developed countries. The theoretical part contains general characteristics of rail transport, the components that affect operation of railway infrastructure, security, and Kazakhstan's railways history and description of the land transport sector. In the practical part of the thesis there was analyzed the actual state of the railways of Kazakhstan on the example of the main operator "Kazakhstan Temir Zholy" and offered the strategy for further development until 2020. The practical part contains information from internal resources.
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Quality of Higher Education in Selected EU Countries
Vobruba, Lukáš ; Doucek, Petr (advisor) ; Maryška, Miloš (referee)
The aim of this thesis is to approach a meaning of quality in higher education. The education is perceived as a system where several kinds of investment are transformed into outcomes with an added value. Determining a methodology based on a correlation analysis enables the author to look for links in education systems of selected members of the European Union. These links are interpreted in order to point out the qualitative implications of potential decisions in terms of managing this system both at a central and institutional level. Approaches to quality of tertiary education are presented in order to define the means of quality assessment and selecting a policy of achieving it. The functioning principles of higher education institutions describe the institutions' structure and characteristics. These are complemented with the impact of the European Union initiatives. The properties of higher education are analysed using selected indicators which are assumed to have an influence on education quality. The reasons for their choice are explained and an enouncement of hypotheses is followed by the correlation. The analysis outputs are interpreted and contextualised in accordance to their usability for the stakeholders.
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Strategic analysis focusing on key success factors for business start-up
Vostarková, Šárka ; Dvořáček, Jiří (advisor) ; Lukeš, Martin (referee)
This master's thesis deals with strategic management. The aim of this work is to implement a strategic situational analysis of a particular company, using the methods described in the theoretical part. The thesis mainly focuses on the company's key successful factors which will be extrapolated from the strategic situational analysis. It is divided into two parts. The theoretical part presents basic concepts of strategic management, further methods used for strategic situational analysis and technique for evaluation and selection of the strategy. In practical part, described methods are applied to the selected company, in this case to the elementary school.
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The right choice of distribution channels for a newly launched brand
Hlaváč, Filip ; Mikeš, Jiří (advisor) ; Veselský, Jakub (referee)
The diploma thesis focuses on the distribution strategy, marketing mix and their relation to an optimal product launch on a new international market. This complex web of forces is set to a current market environment, where customer is "the king". The complexity of relations is examined closely with regards to the often underestimated decision on whether to distribute new products through an own store chain or as a wholesaler.
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The Strategy of a Cosmetic Brand Focused on Czech Market
Švábová, Karolína ; Filipová, Alena (advisor) ; Nová, Jana (referee)
The thesis analyses the strategy of the natural bio cosmetics brand Sanoflore that is adapted on Czech market. It is devided into three parts. The first two serve as the theoretical basis for the practical part. The first part defines the brand, its components, hierarhcy and kinds. The second one describes brand management, positioning and brand strategy. The third, practical part analyses the strategy of Sanoflore and the change in order to improve its performance are recommended.
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Expansion of czech company MEDICI-H to Slovakia
Valovčíková, Lucia ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The theme of this paper is to create strategy for czech company which would like to expand to foreign market. The whole project of expansion will be based on inner analysis of comapny, analysis of target market and analysis of competition. Moreover, the part of this project will consist of concrete technical and marketing steps to promote the presence of czech company on foreign market.
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Partial Strategies of an Enterprise
Štabrňáková, Eva ; Kovář, František (advisor) ; Remešová, Jana (referee)
The aim of the work is to map processes in personal activities of Schneider Electric, a. s., and to map processes in relation to the objectives of HR strategy. To describe the human resources strategy and sub-activities leading to its fulfillment. With further analysis to determine the strategic external and internal factors, which affect the implementation of the strategy, and which affect strengths and weaknesses of human resources strategy. Following the outcomes of the analysis to suggest new approaches and solutions that would help to better reaching both personal objectives and goals of the company.
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Strategy of an Enterprise
Paluka, Jiří ; Kovář, František (advisor) ; Prokeš, Vladimír (referee)
The diploma thesis deals with creating the optimal strategy for selected enterprise. The work is divided into 2 parts. The theoretical part should explain the terms and processes in formulating appropriate strategies and describe the various analyses, leading to a final choice. The practical part is focused on the application of analysis to specific business and subsequent recommendations, which direction should the company issue in the following period. The aim is to make a complex strategic analysis of the selected company and on the basis of this analysis to determine current position on the market and then propose a strategy for the next period.
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Creation and promotion of website artbuilding.cz
Stránská, Eva ; Stříteský, Václav (advisor) ; Němečková, Klára (referee)
The aim of this Bachelor's Thesis is to evaluate the current state of web site www.artbuilding.cz and provide a successful strategy to encourage website visitors. The introduction of Bachelor's Thesis describes a growing trend in Internet usage and online advertising, which signalizes the growing importance of web presentation as a tool to publicise ones self in an online environment. The next section characterizes the Internet marketing together with structuring of the marketing tools. In this context, my Bachelor's Thesis is focusing primarily on the web sites potential. For this reason, and from the Internet marketing point of view, there is a description of creating website, including a description of different forms of promotion. The following section, there are results of the complex web analytics and their current status. The analysis is divided into individual parts, which contain the detailed description of the specific analysis, including the procedure for its implementation and sequential evaluation together with recommendation for improvement.
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