Original title: Dílčí strategie podniku
Translated title: Partial Strategies of an Enterprise
Authors: Ozimá, Vladimíra ; Kovář, František (advisor) ; Kudynová Klimtová, Eva (referee)
Document type: Master’s theses
Year: 2011
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]
Práce je zaměřena na zpracování dílčí strategie restaurace Il Primo Piatto. Úkolem je provést interní a externí analýzu, zmapovat současnou situaci a navrhnout doporučení pro budoucí vývoj restaurace. Thesis is focused on processing partial strategy of Il Primo Piatto restaurant. The main purpose is implement internal and external analysis, map the current situation and suggest recommendations for future development of the restaurant.
Keywords: PEST analysis; strategy; SWOT analysis; PEST analýza; strategie; SWOT analýza

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/31342

Permalink: http://www.nusl.cz/ntk/nusl-113648


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses