|
Management of education (focused on pupils health and socially disadvanteged)
Muchová, Zdeňka ; Vrzáček, Petr (advisor) ; Hradcová, Dana (referee)
The diploma thesis is focused on problems teaching of elementary school pupils with physical disadvantaged or socially disadvantaged pupils. The number of these pupils is constantly rising in ordinary schools. The present-day school reform makes it possible for schools, with their new educational programmes, to create the conditions for these pupils to individual integration into a regular classroom. The theoretic part deals with alternation in general - how people perceive it, what are its types, directing people during the change etc. Further it deals the problems of deprived or health disadvantaged pupils and their individual integration into a regular school. The practical part of thesis is attended to research investigation. By using of researching methods it analyses the present state of the integration system in one existing elementary school and it also investigates with posibilities of development and alternation. The overall output of the research is creating suggestion of the Integration developing plan.
|
|
Support of marketing through social networks
Vaněk, Jiří ; Pavlíček, Antonín (advisor) ; Čermák, Radim (referee)
The goal of the diploma thesis "Support of marketing through social networks" is to pro-vide an overall series of recommendations for editorial staff of magazines and similar journals how to proceed in communication on social networks. Afterwards, these recom-mendations are applied to a specific title, Exclusive magazine. The practical part contains an introduction and analysis of communication on social networks. Based on the analysis of communication magazine Exclusive, and an analysis of the competition is designed a proposal of how to improve the use of social networks in the communication mix of the mentioned journal. The theoretical part describes the possibilities of online marketing and online PR with a focus on social media and networks.
|
|
Marketing communication of commercial insurance companies on social media
Havránek, Jiří ; Gála, Libor (advisor) ; Molnár, Zdeněk (referee)
The diploma thesis deals with marketing communication of commercial insurance companies on social media. The aim of the thesis is to analyze the current state of the communication activities of commercial insurance companies on selected social media. Based on the identified state and detected interest in these communication activities by customers, recommendations are suggested for improvement of communication online commercial insurance companies to support the sales of insurance products. The first section defines the areas of insurance, marketing communication and social media. After that there is identification of activities that companies can perform on social media to increase brand awareness. These activities can be monitored, evaluated and after that optimized. In the second section there is identified the current state of commercial insurance activities on social media and detected interest in these activities from customers by using qualitative research. Based on these findings, draft recommendations are formulated on possible improvements to the current situation. The benefit of this thesis is the identification of the current state of commercial insurance activities on social media.
|
| |
|
Možnosti využití sociálních sítí pro podporu podnikání v autoservisech
Mischaniuk, Mykhailo ; Molnár, Zdeněk (advisor) ; Gála, Libor (referee)
The diploma thesis deals with the problem of using social networks in the field of car repair services. The primary aim is to provide the recommendations for businesses in a structured way on how to better utilize these networks to get better competitiveness. This work is divided into three parts. The first theoretical part deals with basic description of networks and their statistics. This part also covers some basic tools that we can use to analyze and maintain social network platforms. The second analytical part deals with competitive analysis in car repair services and gives an overview of the most popular Runet social network platforms. The third practical part provides structured view on all important aspects of social platform maintenance and behaviour. In this section, you can find the description of various views and the recommendations I give to the specific car repair service.
|
|
Current problems concerning administration of uninsurable allowances at regional (district and municipal) office
Paikrová, Yvonna ; Tomeš, Igor (advisor) ; Víšek, Petr (referee)
The basic mission o f the state is to create the conditions for the stability and to regulate the social climate, to absorb the social tension and by the development o f social activities to stabilise the situation in the society in order to enable the social subjects fully develop, affect and realise their targets by their own forces. These efforts intend to establish the conditions for the social defensibility of the social reform and/or minimize its impacts. In order to assure this target, the state disposes by the wide system of legal, financial and institutional instruments. The aim o f this thesis is the global evaluation of the actual legislation on the security of the people in socially indisposed situation; this people enters under the application of the Act No 117/1995 Coll., on social state aid, Act No 108/2006, on social services, Act. No 110/2006 Coll. about the existential minimum and Act No 111/2006 Coll. on aid in material necessity. When I evaluated the practical problems with the realisation of these systems I have resulted from the experience o f the employees of the Employment office in Tábor and of the Department o f social affairs and public health o f the Office o f region South Bohemia. The state social aid is the integral part of the social state policy. The benefits of the state...
|
|
Plan for improvement of internet marketing of chosen engineering company
Pokorný, Zdeněk ; Hinčica, Vít (advisor) ; Olšanová, Květa (referee)
The objective of this bachelor thesis is to evaluate the contemporary usage of internet marketing by company POKORNY, spol. s r. o. and at the same time to suggest its possible further development. Within contemporary usage of internet marketing is analysed company's website on the basis of its overall quality, content and its statistical values. In connection to company's website is subsequently analysed its optimization for search engines as well. Furthermore the thesis analyse usage of 2 social networks, which are Facebook and LinkedIn. Afterwards the thesis suggest possible further development of company's internet marketing which includes recommendation to eliminate discovered current deficiencies and suggestions to start using new available tools. The result of these recommendations should be better competitiveness of the company.
|
|
Freedom of Expression and Censorship on the Internet and Social Networks
Reindl, Jan ; Čermák, Radim (advisor) ; Sova, Martin (referee)
This thesis is focused on freedom of expression and censorship on the internet and social networks. Its goal is to evaluate current situation of censorship of the internet, to describe the most often used methods of censorship and suppressing free speech, as well as methods of its circumvention. The thesis is focused on the progress of internet censorship in its shift from a tool of governmental domestic network control into a tool in the hands of multinational organizations. Some focus is also given to the importance of anonymity as a way to freedom of speech, and to the analysis of current situation and possible future outcomes. This thesis is divided into five chapters. The first one serves as an introduction into the problematics. Second chapter describes methods of internet censorship, the third one describes its circumvention. The fourth chapter looks into the current situation regarding the role of social media in terms of internet censorship and possible results of censorship as well as future evolvement. Fifth and last chapter is dedicated to research of anonymous parts of internet community that could otherwise face censorship.
|
|
Multicultural Education as Philosophical problem
Morvayová, Petra ; Pelcová, Naděžda (advisor) ; Horák, Josef (referee) ; Bendl, Stanislav (referee)
The thesis deals with multicultural education definition and practice antinomies and with paradoxes arising from its bases that are destabilizing its concept and disputing its potential to fulfil the aims that are proposed by. Our analysis insists on findings and approaches coming from philosophical, philosophical antropology perspectives, from philosophy of social science, sociology of knowledge, theories issue from social and cultural antropology, political philosophy and post-structuralist philosophy of language that takes language as an instrument or image of understanding and word sense as an intertextual. The aim of this text is to introspect terms, definitions, constructs and optics of multicultural education concepts from the point of view of critical philosophy of education. Powered by TCPDF (www.tcpdf.org)
|
|
Mapping the Possibilities of Dílny Tvořivosti Development
Dubnová, Jitka ; Vorlová, Marie (advisor) ; Roth, Martin (referee)
My bachelor's dissertation is mainly focused on mapping the possibilities of implementing activities in the field of employment support for handicapped people in the small region of Opočensko, which is situated in the Královéhradecký region. I analyze current needs of handicapped people expressed through other social and educational service providers and also the state of the local social service market. I map the state of community and strategic planning of the towns Dobruška, Nové Město nad Metují, Opočno and the Královéhradecký region. The summary of its present progress and outputs concerning mainly the state and planned development of social services is further used for more specific definition of the activity of Dílny Tvořivosti nonprofit organization branch in the small region and for framing a draft of a proposed project directly addressing the local situation. In this way I have reached, as I firmly believe, a qualified decision that Dílny tvořivosti can offer its present experience in the field of supporting integration of people threatened with social exclusion and contribute to the solution of current issues of the region in this field. But for setting up a branch of the organization in the small region and providing its services it is needed to obtain stable support of the local government as...
|
guest ::
