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Steampunk - nový styl designu, inspirace a filosofie
Machátová, Alena
This final thesis focuses on a current trend Steampunk, its design, inspiration and philosophy in connection with a lifestyle of today´s company. It deals with the emergence of Steampunk, its typical features, development and inspiring influences. It also deals with major Steampunk authors and their work.
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Aristotle's Theory of Knowledge Based on Signs
Šedivcová, Karolína ; Karľa, Michal (advisor) ; Švantner, Martin (referee)
This thesis asks for the role of signs in Aristotle's theory of knowledge. The great part of semiotic literature is restricted on the interpretation of the works De Interpretatione, which explains the theory of symbols, and Analytica Priora, which explains the theory of signs. In Aristotle's words, theory of signs is based on the theory of knowledge submitted in De Anima. However, semioticians are not able to define the exact part of this work which is being linked, therefore they only neglect this link. The aim of this thesis is to find how much the conception of knowledge submitted in De Anima works or does not work with the notion of representation, and which role Aristotle's notions of sign (sémeion) and symbol (symbolon) take in that issue. Keywords: Aristotle, De Interpretatione, Analytica Priora, De Anima, history of semiotics, knowledge, signs.
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"All this little affair with 'being' is over:" Metaphysical Crisis in Virginia Woolf's The Waves
Opravil, Vít ; Procházka, Martin (advisor) ; Vichnar, David (referee)
Thesis Abstract The present thesis sets out to follow three different problems in the metaphysics of Virginia Woolf's late novel The Waves and contrast them with the theories of three thinkers - Gilles Deleuze, Félix Guattari and Jacques Derrida. First chapter discusses Woolf's approach to subjectivity. It is shown that Deleuze's and Guattari's method establishing subjectivity as a by- product of a machinic assemblage is particularly fruitful in reading the characters in the first four chapters where their bodies and their "subjectivities" form in diverse ways. D&G comment on the waves of the lyrical passages as an abstract machine of which the character-assemblages are actualizations. They do not, however, comment on the territorialising function of sunlight which seems to be equally important and therefore needs to be analysed. This function corresponds with the ever growing oedipalisation of the characters, which finds its summit in the fifth chapter of the novel and transforms a deterritorialised rhizome into a reterritorialized (or oedipalised) signifying system. The second chapter discusses how the functioning of the territorial machine of the sun reduces the rhizome into a centralised system whose centre can be understood through the prism of Derrida's theory of structure as a play of...
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The Importance of Graphical Symbols in the Region Formation Process: the Case of the Liberec Region
Šifta, Miroslav ; Chromý, Pavel (advisor) ; Siwek, Tadeusz (referee)
The Importance of Graphical Symbols in the Region Formation Process: the Case of the Liberec Region The thesis analyzes the role of symbols and graphic symbolism in the process of regional and spatial identity formation in the context of the theory of institutionalization of regions by A. Paasi. The goal of the thesis is to contribute to a scientific discussion of this topic using the example of a specific region - the Liberec Region. In the theoretical part of the thesis, general studies of spatial identities, mainly with regard to creating the symbolic shape of region, are discussed, and the importance of symbolism in forming the region, its spatial identity and power relations is assessed. This section aims to define the key concepts, terms and also types of symbols used in this study. In the research part of thesis, first, the selection of the studied area is justified (region with intensively changed landscape), and, second, its situational analysis is presented, focusing mainly on the social phenomena and elements which could play role of regional symbols. Next, the actual symbolism of the region, as presented in various sources and media, is evaluated. Subsequently, it is compared with the graphic symbols of regional and local institutions, classified and analyzed according to the form...
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Mythologies in Samsung galaxy note advertising campaogn
Kecerová, Martina ; Šoltys, Otakar (advisor) ; Orban, Karol (referee)
This diploma thesis discusses modern myths that appear in the selected audiovisual commercials. The commercials are part of the advertising campaign for a Galaxy Note 3 device produced by Samsung Company. The campaign was launched in the fall of 2013 and continued through the spring 2014. As Samsung is also one of the official partners of the Winter Olympic Games in Sochi, some of the analyzed content is dedicated to the relationship between the two. Semiotics and marketing communication provide a broad theoretical framework for the later semiotic analysis. The chapter on semiotics discusses the modern perspective on the sign theory, offering Ferdinand de Saussure's and Charles Sanders Peirce's points of view. The main focus of the thesis is, however, on the process of the so-called secondary signification and modern myths creation introduced by Roland Barthes in his Mythologies. The marketing communication chapter then introduces several theoretical starting points in the field, various marketing models, and the communication mix with the focus on advertising, its components and potential psychological effects. In the final part, selected commercials are introduced along with the plot description and a semiotic analysis of the environment, characters, individual elements, images, colors and the...
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Semiosis of the self-prezentation of sports clubs AC Sparta Praha and HC Sparta Praha in the season 2013/2014
Drobná, Šárka ; Šoltys, Otakar (advisor) ; Jirák, Jan (referee)
Diploma thesis deals with semiotics of advertising media campaigns of sport clubs AC Sparta Praha and HC Sparta Praha in the season 2013/2014. Both of the clubs celebrated an anniversary this season: AC Sparta Praha celebrated 120 years since its foundation, HC Sparta Praha celebrated 110 years. That was a reason why media campaigns were intensive and referred to the glorious history of the clubs. The Diploma thesis research is focused on meanings encoded into the campaigns and attempts to find out which verbal and non-verbal signs create the term "Sparta". The Author tries to find out if there is the same semiotic base for both clubs which operate with the same name and elementary signs. Diploma thesis defines contemporary "myth of Sparta" in Czech sport area. Theoretical part occupies with contemporary status of sport in the society, analytical part deals with the media campaigns of both clubs from semiotic perspective.
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The Importance of Graphical Symbols in the Region Formation Process: the Case of the Liberec Region
Šifta, Miroslav
The Importance of Graphical Symbols in the Region Formation Process: the Case of the Liberec Region The thesis analyzes the role of symbols and graphic symbolism in the process of regional and spatial identity formation in the context of the theory of institutionalization of regions by A. Paasi. The goal of the thesis is to contribute to a scientific discussion of this topic using the example of a specific region - the Liberec Region. In the theoretical part of the thesis, general studies of spatial identities, mainly with regard to creating the symbolic shape of region, are discussed, and the importance of symbolism in forming the region, its spatial identity and power relations is assessed. This section aims to define the key concepts, terms and also types of symbols used in this study. In the research part of thesis, first, the selection of the studied area is justified (region with intensively changed landscape), and, second, its situational analysis is presented, focusing mainly on the social phenomena and elements which could play role of regional symbols. Next, the actual symbolism of the region, as presented in various sources and media, is evaluated. Subsequently, it is compared with the graphic symbols of regional and local institutions, classified and analyzed according to the form...
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The Changes Of An Advertising Campaign In Dependency Of The Medium In Action (Signs, Sign Systeme and Semiotics)
Hellebrandová, Kateřina ; Šoltys, Otakar (advisor) ; Dvořák, Tomáš (referee)
The topic of this thesis is the variability of the second wave of the advertising campaign "CHODICILIDE.CZ" in dependency of the media in action. This campaign is a social advertising project by the Sirius Foundation. This project highlights the topic of relationships between disabled people and the rest of society in an unusual way. Therefore, the thesis introduces the theoretical base in order to define "social advertising" and all terms and definitions needed and connected. The following chapter discusses the methodology of this thesis. The campaign is subsequently introduced as well as the foundation and the creative team. The proceeding chapter is analytical. Firstly, there is the narrative analysis focusing on the story of the video. Secondly, there is the semiotic analysis that describes the picture, the sound and verbal and nonverbal aspects. TV spots, posters, internet sites, guerrilla and ambient marketing will be described as well as PR. The final chapter of the thesis is a survey on the topic from a quantitative perspective. Some questions of the survey are asking f. ex. about the acceptance of the topic in question, the remembrance, and opinion and highlights of the campaign and so on. The conclusion will compare the differences of each form of the campaign in context of the survey's...
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Cistercian and Benedictine Sign Language in the Middle Ages
Těšínská Lomičková, Radka ; Kuthan, Jiří (advisor) ; Čechura, Jaroslav (referee) ; Jarošová, Markéta (referee)
Radka Těšínská Lomičková: Cistercian and Benedictine Sign Language in the Middle Age Sign language is an important communication phenomenon that has existed for a thousand years. In medieval monasteries signs were used to enable simple communication of messages when rules of silence forbade monks from speaking. This thesis concentrates on a study of sign language communication in Benedictine and Cistercian monasteries during the Middle Ages. In doing so it describes the history of sign language in Europe between the 10th and 15th centuries. Furthermore it shows that sign language was not only used in the center of the order but in the Czech Republic as well. This thesis provides a detailed discussion of sign lexicons which are similar to a monolingual dictionary and are the basic and central source of information about each language. Lexicons contain words and short descriptions of how to make each hand sign. A careful analysis of one particular sign lexicon, called Siquis (which was used in Central Europe in the 15th century), reveals new information about daily life in medieval monasteries. The primary focus of the Siquis lexicon was liturgy, food and drink, utensils, persons, and activities. This thesis concentrates on both singular words and on the description of the signs in the lexicons....
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Recognition of persons clothing in the video signal
Mlýnková, Barbora ; Kříž, Petr (referee) ; Přinosil, Jiří (advisor)
This paper is dealing with the detection clothes characteristics in the picture, for the use of person identification. These characteristics are described and categorized. It also deals with the design of the database structure, which works with masks and categories of characteristics for their processing. This work uses haar cascades to detect face and to determine the position of clothing for the purpose of color detection
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