Original title: Proměny téže reklamní kampaně v závislosti na médiu (znaky, znakové systémy a sémiotika)
Translated title: The Changes Of An Advertising Campaign In Dependency Of The Medium In Action (Signs, Sign Systeme and Semiotics)
Authors: Hellebrandová, Kateřina ; Šoltys, Otakar (advisor) ; Dvořák, Tomáš (referee)
Document type: Bachelor's theses
Year: 2014
Language: cze
Abstract: [cze] [eng]

Keywords: CHODICILIDE.CZ; disabled people; marketing; media; signs; Social advertising; CHODICILIDE.CZ; hendikepovaní; marketing; média; Sociální reklama; znaky

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/68306

Permalink: http://www.nusl.cz/ntk/nusl-337442


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses
 Record created 2017-06-19, last modified 2022-03-04


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