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Government censorship of new media in Erdogan's Turkey
Hein, Jakub ; Moravec, Václav (advisor) ; Osvaldová, Barbora (referee)
1 Abstract This bachelor thesis entitled "Government censorship of new media in Erdoğan's Turkey" researches the nature of new media landscape in Turkey between 2014 and 2016. It tries to answer the question whether the new media in Turkey are free and whether they are being in any way controlled by the Justice and Development Party (AKP) or by President Recep Tayyip Erdoğan. For the purpose of this research, the author first established the theoretical background and presents various forms of the relationships between media, democracy and democratic society. Also, the author examines this relationship from the perspective of new media and describes strategies that are being used by the AKP while using new media. The author elaborates by presenting examples of new technologies that are being used in Turkey in order to regulate the access to new media and social networks. He also describes various methods that can be used to remove unwanted content from these sites. He also presents examples of occasions when various sites and networks were made inaccessible in Turkey. He points out the possibilities of automated internet content monitoring and the risks of supervision of citizens' communication through state owned internet infrastructure.
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Communication strategy of the company Ambiente in 2012-2017
Kučerová, Vlaďka ; Halada, Jan (advisor) ; Klimeš, David (referee)
The bachelor thesis is focused on the description of the communication of the gastronomy company Ambiente restaurant, which includes over twenty different restaurants all over the Czech Republic. The reason I chose Ambiente restaurants is that they have an internal marketing department that takes care of all brands. This is one of the few local gastronomic establishments that use the methods of marketing communication and public relations in our country. Structurally, the thesis is divided into a theoretical and practical part. The theoretical part firstly contains a general characteristic of important marketing concepts. Specifically about the terms such as public relations, personal public relations, marketing communication, branding, social networking, content marketing and not very well-known food marketing. Secondly, the work is about the history and the present of company. The following chapter is devoted to Czech and foreign competition. There are more of the examples of Czech competition, because the competition is often equal to one business, not to whole concept. I mention just one foreign competition the model of the New York restaurant owned by David Chang, who has opened over twenty different restaurants over the past twenty years, as well as the owner of Ambinete restaurants, Tomáš...
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Instagram Accounts of The Media in The Context of the News Values
Tichá, Radka ; Géla, František (advisor) ; Jirků, Jan (referee)
This diploma thesis focuses on the topic of Instagram accounts of media companies in the context of news values. It studies how selected media companies choose their content for Instagram accounts, and what news values are crucial to them when picking their posts. The aim of the work is the analysis of the dominant news values and the description of the specifics of Instagram contents. Using a combination of quantitative content analysis of Instagram posts of monitored media accounts and qualitative structured interviews with administrators and editors of Czech media newsrooms profiles, the author tries to answer research questions and confirm or disprove the hypotheses. The conclusions of the thesis show that the Instagram environment is highly competitive for news organizations with pressure on the speed and attractiveness of their posts. Therefore, the news media use various opportunities, which their Instagram account allows them, to satisfy their audience or attract new followers. However, the monitored sample does not confirm the existence of cross-prevalent dominant news values, or universal posts or topics that would be used by the media on Instagram.
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Marketing communication of the SKLH Žďár nad Sázavou sports club
Hrdlička, Michal ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
Title: Marketing communication of the SKLH Žďár nad Sázavou sports club Objectives: The aim of this bachelor thesis is to create a plan to improve the marketing communication of SKLH Žďár nad Sázavou for the season 2020/2021. This plan is based on an analysis of the actual marketing communication of the sports club. The partial objective of this bachelor thesis is to assess the actual marketing communication of the club. Methods: For assess of the current marketing communication were used qualitative methods. The main research methods used were analysis of documents, social sites and websites, observation and structured interview with the sport manager of the ice hockey club. Results: The result of this bachelor thesis is a plan to improve marketing communication of SKLH Žďár nad Sázavou for the season 2020/2021. From the 2020/2021 season, the club will have a defined target group and also its goals for this season. They will mainly use social networks and websites to communicate with their fans. Public relations and sales promotion will be the most used tools of their communication mix. The whole plan was created so that the club would not incur any new financial costs. Keywords: marketing communication, plan of the communication, social sites, ice hockey
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Using of social network in social enerprises
Daribazar, Togtokh ; Koudelková, Petra (advisor) ; Turková, Kateřina (referee)
This bachelor thesis deals with the topic of social networks and their use in social enterprises. This work has two parts. The first part is theoretical and deals with the history, theories and definitions of social enterprises and social networks. The second and main part of the thesis is practical. For this part, a quantitative content analysis method was chosen to analyze the posts of three selected social enterprises that were added to their social networks in the period from July 1 to December 31, 2017. The aim of the analysis is to make a comparison of three chosen social enterprises and to answer to the research questions that were asked at the beginning of the work. Based on these responses, social enterprises will be recommended strategies for communicating effectively across individual social networks. This recommendation is applicable to other social enterprises with a similar focus as selected three companies.
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Communication strategy of the company Ambiente in 2012-2017
Kučerová, Vlaďka ; Halada, Jan (advisor) ; Klimeš, David (referee)
The bachelor thesis is focused on the description of the communication of the gastronomy company Ambiente restaurant, which includes over twenty different restaurants all over the Czech Republic. The reason I chose Ambiente restaurants is that they have an internal marketing department that takes care of all brands. This is one of the few local gastronomic establishments that use the methods of marketing communication and public relations in our country. Structurally, the thesis is divided into a theoretical and practical part. The theoretical part firstly contains a general characteristic of important marketing concepts. Specifically about the terms such as public relations, personal public relations, marketing communication, branding, social networking, content marketing and not very well-known food marketing. Secondly, the work is about the history and the present of company. The following chapter is devoted to Czech and foreign competition. There are more of the examples of Czech competition, because the competition is often equal to one business, not to whole concept. I mention just one foreign competition the model of the New York restaurant owned by David Chang, who has opened over twenty different restaurants over the past twenty years, as well as the owner of Ambinete restaurants, Tomáš...
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Net generation on social networks in the Czech Republic
Bicanová, Monika ; Jirků, Jan (advisor) ; Zezulková, Markéta (referee)
The Master's thesis is focused on status and role of social networks in the life of the Czech Net generation (known also as Generation Y). The members of this generation are almost one quarter of the whole population of the Czech Republic nowaday. Based on many theories these representatives are different in several specific aspects from previous generations. Methodological background of this thesis is a qualitative approach through interviews of semi- structured questionnaire survey with ten members of the Czech Generation Y. The research will also present a short experiment with members of the foreign Generation Y for comparison of the results. You can find also structured questionnaire at the end of the survey, which is intended for subsequent validation of the theory for the future research in quantitative way for generalization to the whole Czech Generation Y.
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The filter bubble and its consequences
Riva, Alexandra ; Šlerka, Josef (advisor) ; Souček, Martin (referee)
The bachelor thesis focuses on negative consequences of personalized social sites called "The Filter Bubble". As for example, bachelor thesis focuses on Facebook, the typical social media platform which tailors its services to our personal preferences. The main question of the bachelor thesis is whether we are aware of negative consequences caused by filter bubble and how filtered information effects our worldview. The aim of this work is to introduces the term "Filter Bubble", evaluate benefits and risks and map awareness of the issue within a specific group of Facebook users using semi-structured interviews. Research uses qualitative method in line with Hendl J. (2005, 2nd ed.). Presented results of the research report how is the issue perceived by respondents and whether they are aware of the Filter Bubble. At the same time, the results present basis for a future research.
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Government censorship of new media in Erdogan's Turkey
Hein, Jakub ; Moravec, Václav (advisor) ; Osvaldová, Barbora (referee)
1 Abstract This bachelor thesis entitled "Government censorship of new media in Erdoğan's Turkey" researches the nature of new media landscape in Turkey between 2014 and 2016. It tries to answer the question whether the new media in Turkey are free and whether they are being in any way controlled by the Justice and Development Party (AKP) or by President Recep Tayyip Erdoğan. For the purpose of this research, the author first established the theoretical background and presents various forms of the relationships between media, democracy and democratic society. Also, the author examines this relationship from the perspective of new media and describes strategies that are being used by the AKP while using new media. The author elaborates by presenting examples of new technologies that are being used in Turkey in order to regulate the access to new media and social networks. He also describes various methods that can be used to remove unwanted content from these sites. He also presents examples of occasions when various sites and networks were made inaccessible in Turkey. He points out the possibilities of automated internet content monitoring and the risks of supervision of citizens' communication through state owned internet infrastructure.
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The Use of Selected Social Sites in Marketing of Prague Restaurants
Gregorová, Leona ; Koudelková, Petra (advisor) ; Klabíková Rábová, Tereza (referee)
Bachelor thesis deals with the phenomenon of social sites and their use in restaurant marketing. It focuses on the description of opportunities, which individual social sites Facebook, Twitter and Instagram offer for the restaurant promotion. The main part of this work is quantitative research amongst Prague restaurants. The goal of the analysis is to find out, how is the phenomenon spread amongst them, which sites they use and how effectively. There were used methods of description, comparison and quantitative content analysis in the work. Research found out that this phenomenon is spread only in the case of Facebook, which most of the restaurants can't manage effectively. Main contribution of this work is proposal part, where are described steps to effective communication on social sites.
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