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Marketing Research of Customer Satisfaction
Grygová, Eva ; Ing.Jaroslav Štůla (referee) ; Šimberová, Iveta (advisor)
This thesis is focusing on proposition, implementation and evaluation of satisfaction questionary of customers at the VET clinic called TOSA. Theoretical part is focused on problems in marketing research, customers satisfaction and questionare as an instrument for collection of information. Practical part contains tasks such as familiarization with company, questionare processing, analysis of obtained data and suggestions for improvement that should carry on to enhanced satisfaction of customers.
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Marketing Research
Šmerda, Lukáš ; Mráček, Pavel (referee) ; Schüller, David (advisor)
The Bachelor's thesis focuses on the marketing communications of GFS s.r.o. This thesis is divided into theoretical, analytical and proposal part. The theoretical part ex-plains the concepts that are contained in the analytical part. The practical part deals with the analysis of the company and marketing research in the form of a questionnai-re survey. The analyzes are then evaluated and, based on them, suggestions for impro-ving the current situation are proposed.
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Proposal of Marketing Strategy for Travel Agency
Lašáková, Petra ; Hladíková, Kateřina (referee) ; Šimberová, Iveta (advisor)
I prepared the dissertation to make marketing strategy for travel agency. This strategy is focused to confirm the market position on the travel market, obtain the new clients and keep the current and also increase turnover. It has to may result from the marketing strategy which customers are the most important for the agency to make right advertising plan. It has to be known the ways how to attain the target.
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Information System Selection
Krejčí, Tomáš ; Novák, Lukáš (referee) ; Koch, Miloš (advisor)
My thesis contains description of the selection process of an information system for the company VAŠ hotel B & B Ltd., which runs VV hotel in Brno. The chosen information system aims to improve current processes which leads to increase the number of accommodated persons. The first part of this thesis describes theoretical background, which I implemented in analytical and practical part of this thesis. The following chapter describes the current situation. As a part of this thesis I did analysis of specified budget for the selection of the information system. The last chapter describes the selection of the information system. In this chapter I’ve specified system requirements and described the whole selection process. The end of this thesis, identifies benefits that comes with it, and this chapter also contains an economic evaluation of the entire proposal.
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Multifunctional building Brno - Líšeň
Horenský, Dominik ; Teplý, Vladimír (referee) ; Odvárka, Antonín (advisor) ; Pěnčík, Jan (advisor)
The aim of the bachelor's thesis was to create the documentation for building permission for polyfunctional building located in Brno-Líšeň. Building has four floors and two underground floors. On the ground floor are two leasable spaces (shops). In the 2-4 upper floor are also leasable spaces (doctors, offices). In the first underground floor is cafe. It's in the west part of the building. The rest of that floor is leasable space. In the second underground floor are parking spaces. The entrance to the 2nd underground floor is secured by outdoor ramp located on the north side of the building connected to the main road. Structural system of building is cast-in-place reinforced concrete frame. The roofs of the building are all designed as warm flat roofs. Object is based on simple foundation pads and strip foundations.
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Marketing Strategy of Community Centre Rubín in Brno
Varmužová, Romana ; Urbánek,, Jiří (referee) ; Chlebovský, Vít (advisor)
The main objective of this thesis is the description and complex evaluation of the functioning of the Cultural House Rubin in Brno Žabovřesky in the context of the neighborhood and the city, and create a strategy for its further development. Thesis deals with marketing of culture and describes the functioning of the House of Culture, its program and service offerings, visitors and defines its position within the city. It also contains characteristics of major competitors in the cultural context and sets hypotheses for the practical examination.Research part consists of quantitative research - in the form of a survey among the target audience. The conclusion contains a summary of findings from the theoretical part and practical research and their incorporation into the overall marketing strategy of Community Centre Rubín in Brno.
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Marketing Mix of Services
Veličková, Daniela ; Kafoněk, Richard (referee) ; Mráček, Pavel (advisor)
The main purpose of the bachelor thesis 'Marketing mix of services' is the analysis of a current situation and a subsequent proposal for efficiency improvement of marketing strategy of a company offering services in a field of physical education and sports. The theoretical part deals with basic terms of service marketing mix which are connected with given problematics. The analytic part of the thesis is focused on current situation of the fitness centre Best Gym Horova. In the practical part specific proposals and suggestions are given. Thanks to them more effective marketing strategy should occur
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The Proposal to Extend the Studio of Services Ltd.
Mrkvica, Michal ; Kučera,, Jaroslav (referee) ; Mikulec, Luděk (advisor)
The diploma thesis has been based on the present state of the SUCCESS company based in Brno, 138 Banskobystrická Street. The study examines and evaluates the external and internal weaknesses of the company. The main objective of the thesis is proposing changes suitable for the company development which are able to conduce to gaining the competitive advantage and thus the revenue growth, the increase in new customers, and a greater market share will be achieved.
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