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Communication Strategy of Racio, Ltd.
Grandič, Tomáš ; Pěček, Jan (referee) ; Šimberová, Iveta (advisor)
The theme of my Master‘s Thesis called “Communicational Strategy of the company Racio” is the analysis of marketing communication in the company Racio. First part deals with the theoretical solution of process of marketing communication. In the second part I try to assess strengths, weaknesses, opportunities and threats of the company by the help of used analyses. In the last part of Master Thesis I try to propose new communication strategy that will be able to avoid some of weaknesses and threats for the company.
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Development of Communication Mix of Company
Košnarová, Magdaléna ; Kudláček, Josef (referee) ; Zich, Robert (advisor)
This batchelor´s thesis deals with composition of marketing sales support proposition for company Auto RS, v. o. s., which specialises in car parts sales for all the types of vehicles, distribution of accessories and distribution of LPG fuel. Composition of this proposition will be based on analysis of the company and competition in area of marketing support. The aim of this proposition is to strengthen the ability to compete and to gain more regular customers than up until now.
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Marketing Mix of a Company
Řezníček, Michal ; Mráček, Pavel (referee) ; Kaňovská, Lucie (advisor)
This Master´s thesis deals with the marketing mix of the company. My thesis is divided into three parts - theoretical, analytical and proposal part. The theoretical part focuses on explanation of basic concepts related to my work. The analytical part is about the introduction of the company and analysis of individual methods of marketing mix. Based on the analysis, various proposals are suggested to improve the marketing mix and to raise the brand awareness for the products of the company.
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The Proposal of Marketing Communication for the Company TKTD S.R.O.
Šimko, Dávid ; Společníková, Lucia (referee) ; Kaňovská, Lucie (advisor)
The master thesis deals with the proposal of marketing communication for selected business activities of the company TKTD s.r.o., which are car wash, tire and car services. The thesis is divided into three main parts. The first part includes theoretical knowledge relevant to marketing and marketing communication. The second one focuses on the company situation analysis, company´s general and sector environment analysis. The last part includes concrete final proposals and procedures based on results of analyses, which should contribute and improve the company´s current situation on the local market.
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Proposal to improve the marketing communication of the company
Ryba, Jakub ; Schüller, David (referee) ; Havíř, David (advisor)
Bachelor thesis is focused to improve marketing communication for a alcohol delivery company. The theoretical part is focused on explaining the basic concepts in marketing and communication. The analytical part deals with the current state of the company, determining possible shortcomings and then a proposal to improve the company's marketing communication. Improving marketing communication should help attract new customers.
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Marketing Mix of a Company
Řezníček, Michal ; Mráček, Pavel (referee) ; Kaňovská, Lucie (advisor)
This Master´s thesis deals with the marketing mix of the company. My thesis is divided into three parts - theoretical, analytical and proposal part. The theoretical part focuses on explanation of basic concepts related to my work. The analytical part is about the introduction of the company and analysis of individual methods of marketing mix. Based on the analysis, various proposals are suggested to improve the marketing mix and to raise the brand awareness for the products of the company.
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Product Communication Strategy
Přichystalová, Romana ; Přichystalová, Petra (referee) ; Schüller, David (advisor)
The thesis is focused on the communication strategy of the bridal salon La Queen. In the first part of the thesis, to introduce the topic, the theoretical background is described. In the second part of the thesis, an analysis of the current communication activities of the bridal, a survey and evaluation of the questionnaires are presented. The main goal of the theses is to, following the analysis and the processing of the survey data, propose a set of measures that could improve the marketing communication strategy of the chosen company.
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Marketing Activities of a Company Operating in the Real Estate Market
Švecová, Michaela ; Rygl, Tomáš (referee) ; Mráček, Pavel (advisor)
This diploma thesis is focused on the analysis of marketing activities in the company Century 21 All Inclusive which deals mostly with selling and renting real estates. The work includes the theoretical part where there are several terms concerning marketing and real estate market analysed, the second part involves the introduction of the company and the execution of the particular analyses and the third part introduces further suggestions for solutions which will lead to the improvement of the marketing communication of the company.
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