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Males as a target group for internet food sale
NOVÁK, Jaroslav
The topic of the bachelor thesis is males as a target group for internet food sale. The objective of the thesis is to assess the behaviour of the shopping men and their attitude to online shopping. The theoretical part focuses on the area of the consumer behaviour, shopping behaviour, electronic shops and internet selling which are characterized there. The practical part contents a collection of a data using questionnaires in the electronic form. The questionnaires were sent to respondents of younger (15-44) and older (over 45) age. The results of the analysis can be used for a marketing strategy or potential sellers who deal with internet food sales.
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Trends in Fashion Marketing and their influence to consumer buying decision
Votočková, Pavlína ; Filipová, Alena (advisor)
This master's thesis deals with Trends in Fashion Marketing and their influence to consumer buying decision. The aim of the thesis is to analyse consumer's attitude to fashion marketing and it's current trends: Fast Fashion, online shopping, co-branding and influence of social sites. The thesis is devided into a theoretical and a practical part. The theoretical part deals with consumer behavior, specification of current situation on the fashion market, locating of production and supply chain process in fashion business. In this part trends in fashion marketing: Fast Fashion, online shopping, co-branding and social sites are introduced. The practical part deals with a questionnaire survey. The main aim is interpreted on the basis of the result from the questionnaire survey.
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The evolution and customization of online shopping: case study SizeID 2013-2016
Rosová, Kateřina ; Klimeš, David (advisor) ; Koudelková, Petra (referee)
This work is focused on the evolution and customization of online shopping. The theoretical part presents some key terms from this area of study, like the internet and e-commerce or trends in online shopping. Then it explains the term service, its characteristics and the manner of classifying and promoting a service, based on its characteristics. In the next part, the author elucidates the term customization. The last part of the theoretical unit is dedicated to start-ups, their possible definitions and the communication of these very special types of business. In the practical part, the method is described first, followed by the case study, which contains the evaluation of the quantitative research that answers the research question. The summary contains some analysis of the data gained, followed by some recommendations for the company described in the case study, which are coming from the analysis, together with a prognosis of the upcoming direction that is the most likely for the phenomenon examined.
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Consumer protection in the European Union
Vyleťalová, Tereza ; Němcová, Ingeborg (advisor) ; Hnát, Pavel (referee)
This thesis is focused on consumer protection in the European Union with a special emphasis on online shopping. The first section defines the term 'consumer protection', its development, institutional support, instruments and financing. Also, this part describes the digital market of the European Union, hindrances to the growth of online shopping as well as strategies which are created in order to form a digital single market in the European Union. The second section focuses on protection of personal data, alternative dispute resolutions, current legislation regarding consumers rights on internet and new proposals from the European Commission. The new proposals dominate the second part of this thesis and are discussed with an expert. A survey has been conducted to find out more about the Czech experience with problem solving when shopping online. Moreover, this thesis does not leave out court orders from the European Union´s Court of Justice which have led to the uniform application and interpretation of the consumer protection in the European Union.
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Legal aspects of consumer protection when shopping online
Klofáčová, Hana ; Boháček, Martin (advisor) ; Patočka, Radim (referee)
The thesis deals with the issues of consumer protection when shopping online. The aim of the thesis is to find out what problems the consumer can encounter when shopping online, look into the options of their legal solution and finally advise consumers on how to prevent or solve possible problems. The thesis also deals with the basic obligations of the sellers, advantages and disadvantages of shopping online, institutions of consumer protection and the judicial and out-of-court proceedings. Results of a questionnaire study conducted by the author are presented at the end of the thesis.
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Chování spotřebitele na trhu s bytovými doplňky
Volavá, Markéta
This thesis deals with the behavior of consumers in the market with home accessories, especially the factors that influence their purchase, the identification of the purchase decision process and the different preferences of consumers when buying on the internet and in the stores. To determine the consumer behavior the author used the questionaire survey (n = 322) on whose basis the segmentation of the market was carried out. The research has found that the market with home accessories can not be segmented according to demographic criteria and therefore it was necessary to find other, more appropriate segmentation criteria.The research results allowed to formulate conclusions and marketing recommendations for retailers in the market with home accessories.
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E-commerce
MAREŠOVÁ, Věra
This work studies factors of e-shops credibility on the field B2C. The aim of the work was to work out a summary of recommendations for businessmen, who deal with or consider internet marketing, and to introduce particular suggestions for a specific e-shop.
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Product policy on Internet
Součková, Pavla ; Sedláček, Jiří (advisor) ; Slaba, Jiří (referee)
The aim of this bachelor thesis is to analyse selected aspects of product policy on Internet. Using statistics from recent years is demonstrated the rapid development of online shopping. The first chapter includes the specifics of marketing mix on internet and the proces of launching new products into online sales. The second chapter focuses on the specifics of e-commerce and on examining statistics of online sales. In the third chapter are outlined new trends and possibilities of further development of online shopping.
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