National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Consumer protection in the European Union
Vyleťalová, Tereza ; Němcová, Ingeborg (advisor) ; Hnát, Pavel (referee)
This thesis is focused on consumer protection in the European Union with a special emphasis on online shopping. The first section defines the term 'consumer protection', its development, institutional support, instruments and financing. Also, this part describes the digital market of the European Union, hindrances to the growth of online shopping as well as strategies which are created in order to form a digital single market in the European Union. The second section focuses on protection of personal data, alternative dispute resolutions, current legislation regarding consumers rights on internet and new proposals from the European Commission. The new proposals dominate the second part of this thesis and are discussed with an expert. A survey has been conducted to find out more about the Czech experience with problem solving when shopping online. Moreover, this thesis does not leave out court orders from the European Union´s Court of Justice which have led to the uniform application and interpretation of the consumer protection in the European Union.
Analysis of usage of the internet in a language agency
Vyleťalová, Tereza ; Sedláček, Jiří (advisor) ; Slaba, Jiří (referee)
This bachelor thesis deals with an analysis of usage of the internet in a selected private language agency. The first part is focused on internet development and advantages and disadvantages that come with personal internet usage and internet usage by companies. There is being put an emphasis on individual categories of internet advertising and sales support that represent a part of internet communication mixture and that stand for one of many possibilities of self-presentation of language agencies. Practical part of this thesis compares a concrete language agency with other competitive agencies. The last chapter deals with analysis of individual internet tools that selected language agency actively uses. Closing part of this analysis investigates other internet suggestions that could strengthen competitiveness and familiarity of the selected language agency.

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