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Company Performance Measurement
Hél, Petr ; Keík, Josef (referee) ; Bartoš, Vojtěch (advisor)
The diploma thesis is by its nature focused on evaluation of company performance. Analyzed company SITA CZ, a.s. is one of the market leaders providing services regarding of treatment with non-hazardous and hazardous waste. This company is analyzed in two aspects within diploma thesis. Evaluation focuses on market position and performance within specific economic activities according to NACE rev.2 – 382, at first. Second evaluation is focused on competitive benchmarking that should pin-point particular weaknesses. The main goal of the diploma thesis is to propose solutions to improve company performance and market position.
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Assessing the Synergistic Effects of the Selected Consolidated Entity
Babáčková, Markéta ; Kubovic, Pavel (referee) ; Rajchlová, Jaroslava (advisor)
The thesis focuses on the methods of assessment of synergies established in a consolidated entity. The text includes a definition of a consolidated unit based on theoretical grounds and a draft set of indicators suitable for the analysis of the achievement of synergies. Synergies are monitored through a comparison between the consolidated unit and the mother company made in several selected areas. Results of the analysis of the draft indicators are assessed to determine whether synergies were achieved.
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Measurement of the Company´s Business Performance
Hnidáková, Kristýna ; Janoštík, Milan (referee) ; Bartoš, Vojtěch (advisor)
This master´s thesis deals with measurement of business performance of the company. The theoretical part of the thesis is focused mostly on the importance of the customer value and on the comparison of individual approaches to its management. In the analytical part these approaches are applied to the company in order to identify qualities and failures of its business performance. The results are then the base for suggestions to improve the current situation.
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Marketing-Product Strategy at Mediahost Company within The Home Market
Šiška, Jakub ; Fronko, Marcel (referee) ; Chlebovský, Vít (advisor)
Tato diplomová práce navrhuje marketingovou strategii pro firmu Mediahost podnikající v oboru hostingových služeb. Strategie je zaměřená na slovenský, tedy pro společnost domácí trh. Strategie je podložená příslušnou analýzou. V tomhle případe byl použit “seven Cs” model, taktéž znám jako Compass model, a to spolu se SWOT analýzou. Strategie navrhuje komplexní marketingovou strategii odrážející současné prostředí hostingového trhu.
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Current position of the company Škoda Auto a.s. on the automobile market
Hanzl, Jan ; Sato, Alexej (advisor) ; Halík, Jaroslav (referee)
The subject I've chosen to work out in my bachelor thesis is "Current position of the company Škoda Auto a.s. on the automobile market". At present, the automobile industry ranks as one of the most important economic sectors and it assures a proper place in czech history as well. From today's point of view, the most significant czech car manufacturer is Škoda Auto a.s. This traditional enterprise, whose beginnings date back to the history of 19th century, is currently the biggest czech exporter. Thus, the objective of this thesis is to make the reader aware of the current events on the automobile market as well as the current position of Škoda Auto a.s. in terms of sales figures and market share. I also aim to clarify whether or not we can expect future growth of this company and how the eventual growth can be achieved.
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Trade marketing of AXE brand in the Czech Republic
Moravec, Miloš ; Halík, Jaroslav (advisor) ; Písař, Pavel (referee)
The aim of this graduation thesis is to provide detailed description of actual state of Czech male deodorant and antiperspirant market with putting emphasis on Axe brand, which makes efforts to become the leading brand of this dynamic market. The thesis is structured into three chapters. First chapter is mapping Czech male deodorant market and Czech retail market as well. Axe brand and its local and global activities are introduced in the second chapter. Last chapter of graduation thesis extensively describes evolution of single indicators in Czech male deodorant market which are decisive for practical area of trade marketing.
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Analysis of the development of activities of Skoda Auto company on the UK market
Jílková, Šárka ; Plchová, Božena (advisor) ; Halík, Jaroslav (referee)
The topic of this diploma thesis is the analysis of activities of the Czech biggest automotive producer, Skoda Auto company, on the UK market. The thesis maps historical development of the Skoda Auto's activities in that country, goes into the company's chosen growth strategy and provides an analysis of weaknesses and suggestions for possible improvements, which could lead to strengthening of Skoda Auto's position on that market. The first chapter is dedicated to the presentation of Skoda Auto company, outlining the historical development of that car maker and describing of importance, which has that company and also the whole automotive industry for the Czech Republic. The chapter also analyses the sales situation on other markets and the company's global growth strategy. The second chapter focuses on the British market. At first it researches the economic background of the country and then the automotive market. Historical development, current situation and the competition of Skoda Auto are analysed afterwards. The third chapter analyses more deeply Skoda Auto's activities on the UK market. It deals with the historical development of the company's operation in that country, analyses in detail the current growth strategy, which is implemented from 2011 to 2015. The chapter analyses the four main pillars of the strategy, sales, marketing, dealer network and aftersales, and the fulfilment of the objectives, which were set for the previous year. After that it provides the proposals for the possible improvement and steps that the company could take to consolidate its position on that market.
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Innovation of the product portfolio in selected firm
HLAVNIČKOVÁ, Markéta
The primary focus of my bachelor thesis was the product innovation in KOVO Kasejovice, the air-conditioner manufacturing factory. The goal of my work was to prove that this innovation would increase the company{\crq}s market share. The most important part of my bachelor thesis focused on the return on investment. In it I compared the existing and expected fabrication of the angular tubing. It follows that the investment would be able to increase sales and therefore to increase the company{\crq}s market share.
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