National Repository of Grey Literature 25 records found  1 - 10nextend  jump to record: Search took 0.01 seconds. 
Marketing Strategy of a Company
Kovárníková, Jaroslava ; Vodrážková, Lenka (referee) ; Chalupský, Vladimír (advisor)
The object of this Master´s Thesis is proposal of shopping centre´s marketing strategy. Theoretic part deals with the issue of a retail trade and marketing planning. Current state analysis are made in practical part, which is the main resource for shopping centre´s marketing strategy proposal and second floor remodeling.
The Travel Report by Kaspar von Sternber (1786-1787), especially because of the Aspects of the Textlinguistics
Bumbálková, Gita ; Vodrážková, Lenka (advisor) ; Ebelová, Ivana (referee)
The presented thesis deals with the historic-linguistic analysis of private travelogues of Kašpar Šternberk that were arosen in the years 1786 and 1787. Historical part is dedicated to the family of Sternberk, the life of Caspar Sternberg and political, social, cultural and linguistic development in 18th century. The textological part is oriented on syntactic - stylistic and lexical analysis of the text. According to the research, in the travelogues that is written as diary, the paratactic phrase exceeds hypotactic phrase. Hypotactic phrase consists mainly of the subordinate declarative clauses. Due to these results, the finitum was found mostly on the second and last place in a sentence. With few exceptions the position of finitum was strictly kept as well as sentence frame. By the research of the lexical analysis there was found out that in the diaries the words coming from Latin, Greek, French and Italian occur. There are mainly the expressions connected with architecture, science and art.
Graphemics in the German Documents of Kutná Hora in the Period before the Hussites (1395-1420)
Janatová, Lucie ; Vodrážková, Lenka (advisor) ; Vaňková, Lenka (referee)
10. Summary In the area of Bohemia affected the German colonization in the 13th century the development of Czech and German language. The central Bohemia was under mining German colonist's influence, especially in Kutná Hora, in the historical medieval mining town, which became the second most important and the most powerful town in the area of Bohemia in the Middle Ages after the capital city Prague/Praha. The central theme of the dissertation is Graphemics in the German Documents of Kutná Hora (German: Kuttenberg) in the Period before the Hussites (1395 - 1420), in German: Der Schreibstand der Kuttenberger deutschsprachigen Urkunden aus vorhussitischer Zeit. The dissertation dealing with graphemics of twelve medieaval documents from Kutná Hora, of which original are deposited in the repository of municipal archive in Kutná Hora. I chose this theme because of my relation to this town, in relation to history and to privileged distinctive position among others medieval cities. The first chapter discribes the history of Kutná Hora, cultural development and economic expansion from the 13th century, after the revelation of silver mine. The follow-up chapters refer to the formation of new urban scribe and of the progress administration. The study of medieval documents require a detailed aquaitance of historical...
Joseph Georg Meinert and His Work in the Context of the German Cultural Life in the Czech Lands at the End of the 18th and in the First Half of the 19th Century.
Čížková, Martina ; Vodrážková, Lenka (advisor) ; Tvrdík, Milan (referee)
The presented thesis contextualizes Joseph Georg Meinert's life and his writings in German spiritual life in the Czech lands at the end of the 18th and the beginning of the 19th century. It aims to analyze the subject matter of the whole spectrum of his works. His writings attest to the life of this German-speaking teacher, tutor and professor as well as scholar. Equally, they show the cultural and historical development at the time when the patriotism in the Habsburg monarchy begun to evolve. In the thesis Mainert's texts are divided into groups according to their genres and recurring themes and motives. Next, the texts are analyzed by comparison with the information occurring in the secondary literature and the preserved fragments of Meinert's diaries. The results of the analysis confirm that Meinert's creations authentically documented the historical, political and cultural circumstances of that time. The creations influenced not only the patriotically thinking fellows and writers in the Austrian, Czech and German lands, but as an editor he also had influence on the less educated readers of his journals. Meinert's writings were mostly received positively. His poetic work related to the negatively perceived historical events can be seen as an exception. Above that, the analysis showed that...
The Town Vimperk and Its Surroundings in Regard to the German Written Documents by the Princely Family of Eggenberg from the Second Half of the 17th Century. On the German Language in Bohemia.
Kříž, Václav ; Vodrážková, Lenka (advisor) ; Bok, Václav (referee)
The presented bachelor thesis deals with the textological analysis of five selected documents written in German and published by the office of the Eggenbergs in Český Krumlov between 1652-1695. In addition to that, it also attempts to add some new information about the local conditions in the Šumava town Vimperk and its near surroundings during the era of the administration of the Eggenberg family in the second half of 17th century. The structure of the thesis is presented by its two main parts, the historical one and the linguistic one. The first part of the thesis describes the Styrian dynasty of the Eggenbergs itself and its princely branch, acting from 1622 even in the area of the province of South Bohemia. At the same time, the exhibitors of the studied documents themselves, Anna Maria (1609-1680) and her son Johann Christian of Eggenberg (1641-1710), are introduced in detail. Subsequently, the situation in the town of Vimperk and in its surroundings between 1630 and 1719 is described and the activities and the production of offices during that period are also presented. The second part of the thesis focuses on the textological analysis of the external as well as of the internal characteristics of the chosen documents. On the basis of this textological analysis, the thesis tries to contribute to the...
German Language in East Bohemia in the First Half of the 17th Century on the Basis of the Diachronic Analysis of the Town Law Book of Rokytnice in the Eagle Mountains (1572-1666)
Jakubcová, Lucie ; Vodrážková, Lenka (advisor) ; Šouša, Jiří (referee)
This diploma thesis deals with the diachronic analysis of the Town Law Book of Rokytnice situated in the Eagle Mountains. The work is divided into two parts. The first part is focused on the general introduction to the history of the city, the history of the municipal administration and urban books and the problem of the office language. The second part describes the analysed source, followed by its editorial and lexical analysis. Editorial analysis is focused on the records of purchase and payment in order to determine whether the types of text were written in a standard format. Lexical analysis is aimed at the legal terms. It was found that the unified pattern of the purchase record existed only within an individual scribe, not for the entire Town Law Book. Pattern of payment records varies even within the same scribe. From the editorial point of view it was found out that the legal terms in the law book were mainly described within the municipal administration and business terminology. On the other hand, Latin expressions were used only very rarely. KEYWORDS German Language, Historical Linguistics, Bohemia, 17th Century
The Fuggers in the Czech Lands in the 16th and 17th Centuries. A Textological Study from a Diachronic Point of View.
Čížková, Martina ; Vodrážková, Lenka (advisor) ; Vachková, Marie (referee)
The presented diploma theses is focused on historical linguistics analysis of 32 archival documents written in German language which are related to the Fugger family and their activities in the Czech Lands in 1529-1691. The historical oriented introduction presents the situation in the Czech Lands in the 16th and 17th centuries, Fugger family and development of offices. The second part is focused on linguistics and describes the advancement of office languages and historical context. The textological analysis oriented on macrostructure of the text and selected aspects of the language leads to the determination of text types, classes, kinds, and functions. The performed study contributes to the investigation of German offices language in the given time period and simultaneously opens the possibility of linguistic and historical research.
Szenarien Buch of Václav Thám (Pszczyna 1805 - 1806). Critical edition of the manuscript
Hanoušek, Martin ; Topolová, Barbara (advisor) ; Vodrážková, Lenka (referee) ; Ludvová, Jitka (referee)
The topic of this dissertation thesis is editing the first extant part of the manuscript theatralia titled Scenarien-Buch des Hochfürstlichen Anhalt-Köthen Pleßschen Hoftheaters, written by Václav Thám (1765-1816?), a Czech actor, dramatist, dramaturge and a translator. This manuscript was written in the historical Kurrent script (Kurrentschrift), and originated between 1805 and 1806, during the period when Thám's life still has not been explored very much. Those days Thám had a theatre engagement in the service of the Prince Ferdinand Friedrich of Anhalt-Köthen in the town of Pless situated in the region of the Prussian enclave of Silesia, today's Poland. Thám recorded in the manuscript theatre approaches to dramatic and musical dramatic pieces which the Prince's ensemble played on the castle theatre stage in Pless and during its travel through the towns of Prussian Silesia. By comparing the manuscript and period printed editions of recorded theatre titles, the edition is attempting to bring closer how the performances presented by the Prince's ensemble could look like and whether they involved considerable or small dramaturgic deviations, and what kind. It is also trying to examine whether Thám used only one printed edition with one version of the dramatic text or libretto, or whether he used...
Dobšiná's proper names in the mirror of its history
Sabolová, Ela ; Dovalil, Vít (advisor) ; Vodrážková, Lenka (referee)
The bachelor's thesis deals with onomastic research and analysis of proper names of German origin and their development in the first half of the 20th century in the mining town of Dobšiná. The incentive to choose this topic was a visit to the Evangelical Church in Dobšiná, in which is located a memorial plaque with the names of 112 victims of the Přerov massacre, which was not discussed until the change of socio-political conditions in 1989. The research is carried out on the basis of data from parish register from the interwar period, stored in the Evangelical Church. The aim of the work is based on previous research to briefly process the history of the town of Dobšiná and its demographic structure with emphasis on the development of the German ethnic group. To get thoroughly acquainted with the origin, development, division of proper names in the central areas of the German language on the basis of professional literature and to map the occurrence of surnames of German origin in the interwar period in Dobšiná, which will be subsequently linguistically characterized.
On the German Written Correspondence of Archduke Ferdinand II of Tyrol as the Governor of Bohemia (1547-1567) from a Historiolinguistic Point of View.
Kříž, Václav ; Vodrážková, Lenka (advisor) ; Vachková, Marie (referee)
The presented diploma thesis deals with a Historiolinguistic analysis of 30 letters written in German and published by the office of Archduke Ferdinand II of Tyrol (1547-1567) in Prague Castle between 1547-1567. The thesis reflects the political and social attitudes in the Czech lands of the 16th century, the person of Archduke Ferdinand II of Tyrol and his relationship to the Czech lands as well as the role, thy typology and the text-production of offices of the late Middle Ages and the Early modern period. The thesis proffers a closer description of the German language and its characteristic features in the context of the language of offices of the 16th century. The core of the thesis consists in a Historiolinguistic analysis of the initial archival material from the textological and historio-pragmatical point of view. The aim of the thesis is - according to the linguistic analysis - to contribute to the research of the German language used in the offices in the Czech lands in the 16th century.

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