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Proposal for the Expansion of a Company Producing Fermented Beverages to one of the Selected Foreign Markets
Kuželová, Barbora ; Milichovský, František (referee) ; Šimberová, Iveta (advisor)
The master's thesis focuses on designing entry for a company to foreign market. A domestic company wants to expand its operations to a foreign market and is deciding between entering the Austrian or German market. The thesis is divided into four parts. The first part defines the problem, the goal of the thesis, and the methods of solution. The second part contains theoretical background. In the third part, selected analyses of the Austrian and German markets are carryed out, along with selected internal analyses of the company, based on which a SWOT analysis is compiled. Using the comparative method, a more suitable market for the company's entry is selected. The last part suggests a proposal for the company's entry into the more suitable market.
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Analýza segmentu zemědělských farem v Jihočeském kraji
VONDRÁKOVÁ, Iveta
This bachelor thesis focuses on analyzing the segment of agricultural homesteads in the districts of Tábor and Jindřichův Hradec. The theoretical part of the thesis delves into concepts related to real estate and property market analysis. The practical section deals with the analysis of agricultural homesteads in the specified regions. Tables are created and commented upon based on the obtained samples. Individual property locations are mapped using the ArcGIS program. Finally, the conclusion of the thesis compares the analyzed market with the markets of the South Bohemian and Ústí nad Labem regions.
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Marketing communication of the company when entering the market
REITINGER, David
The diploma's thesis focuses on the marketing communication of a specific company newly entering the market. The primary goal of the thesis is to create a marketing plan, which is developed based on all collected data. The selected enterprise specializes in financial consulting. Through a survey, customers' opinions on marketing communication in the service sector were collected. The interview with the business owner provided insights into the current and ideal state of marketing communication. Market data were analysed, yielding essential information. On the basis of this supporting data, a marketing communication plan for the Selected Company for the year 2025 was subsequently drawn up. The profitability of this plan was verified by calculation.
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Marketing Strategy Proposal for the Selected Company
Štancl, Jan ; Ulč, Jakub (referee) ; Chlebovský, Vít (advisor)
The thesis deals with the analysis of the 3D graphics market, primarily searching for trends, challenges, opportunities, competition analysis, and market segmentation, but also the analysis of a selected company. This is followed by the selection of suitable segments, setting company goals, and proposing an appropriate marketing strategy, human resource development, strategy implementation, financial costs of the strategy, and evaluation for the selected company.
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Proposal of Business Plan - Gardencraft
Kresa, Ondřej ; Randulová, Lenka (referee) ; Bayerová, Vladimíra (advisor)
This bachelor thesis have for object to create a prospectus of enlargement of Zahradnictví Šárka. I have analysed the present structure and condition of management, I have created a proposal of enterprise development for years 2009 till 2012. The proposal’s essence is the enlargement of company capacity and maret share.
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Business Plan of Forest Kinder Club Establishment
Hurta, Adam ; Portová, Kateřina (referee) ; Šimberová, Iveta (advisor)
The diploma thesis focuses on creation of business plan of forest kinder club establishment. The proposal takes into consideration current situation on market of children‘s preschool rising, where demand for state kindergartens excesses it‘s offer. Thesis is devided into three parts. Theoretical part focuses on basic concepts regarding to business and definiton of business plan and it’s parts. Second part describes the analysis of current situation and environment.Specific proposal for business plan including financial analysis and assesment of project’s feasibility are described in the last part of thesis.
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Business Plan Language School in Vietnam
Doseděl, Filip ; Chlebovský, Vít (referee) ; Šimberová, Iveta (advisor)
V této diplomové práci je zpracován podnikatelský plán pro založení jazykové školy ve Vietnamu. První část práce obsahuje teoretická východiska, jež jsou podkladem pro následující kapitoly. Druhá část práce se soustředí primárně na analýzu makroprostředí a mikroprostředí. Ve třetí, návrhové části, je zpracován podnikatelský plán obsahující veškeré náležitosti, na jejichž základě se lze rozhodnout, zda podnikatelský plán realizovat, či nikoli.
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