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Youtube as a space for modern English language learning
Gregor, Rudolf ; Wolák, Radim (advisor) ; Jirák, Jan (referee)
The bachelor thesis entitled "YouTube as a space for modern English language learning" deals with the characteristics of a successful YouTube channel dedicated to English language learning. The goal of the thesis is to identify specific elements that are typical for a successful video of a given focus using the method of quantitative content analysis of a selected sample of reactions of users of a given media message in the form of comments under the most watched video. Prior to the actual research part of the thesis, it offers a reflection on the origins of communication and its development through media to mass media and new media, it also discusses the use of media and new media in education through a mixed perspective of media studies and pedagogy, and highlights several disciplinary and interdisciplinary scholarly works exploring the issue in the context of the use of different types of new media in education. The chapter on the origins of the social network YouTube, in the language of numbers and statistics, also mentions the current enormous reach of this media space and precedes the research section, in which the thesis already describes the most watched video for three popular YouTube channels dedicated to English language learning, the channels under study in general and, in particular,...
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The use of negative campaigning in the communication of selected candidates for the office of the President of the Czech Republic on the social networks Facebook and Twitter
Gelnar, Matyáš ; Rosenfeldová, Jana (advisor) ; Konrádová, Marcela (referee)
This thesis examines the use of negative campaigning in the communication of selected presidential candidates on the social networks Facebook and Twitter. The aim of the thesis was to find out how much negative campaigning was present in the published posts of the social networks. The chosen research method is quantitative content analysis. For purpose of this analysis, the time period from one calendar month before the first round of the presidential election to the day of the of the second round of the presidential election was set out. The analysis examined published posts of 3 candidates, who according to the election model of Data Collect and Kantar CZ, had the highest percentage chance of advancing to the second round of the election of the President of the Czech Republic. They were Petr Pavel, Andrej Babiš and Danuše Nerudová. The subjects of the analysis were, for example, the time distribution of individual posts, the use of the negative campaigning and the number of likes. The results of the analysis showed that negative campaigning was a certain part of the pre- election communication on the social networks of each candidate, but differences could be observed in the extent of its use. The analysis also showed that posts with negative campaigning were more popular on social media only for...
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Analysis of political communication on social networks during the election of the president of the Czech Republic in 2023
Helmich, Daniel ; Nečas, Vlastimil (advisor) ; Křeček, Jan (referee)
This thesis focuses on the political communication of selected candidates for the office of the President of the Czech Republic at the end of the pre-election period on the social networks Facebook and Twitter. The selected candidates include Danuše Nerudová, Andrej Babiš and Petr Pavel, who had the highest electoral potential at the end of the election. The thesis aims to describe and analyse their political communication on social networks, with the analysis of personalisation and negative political communication in the posts being the core themes of the thesis. In the theoretical part, personalisation and negative political communication are set in a broader framework of knowledge, based on the development of political communication and its current trends. Based on the results of the thesis, the ways of conducting political communication of selected candidates are further compared in relation to the thematic focus of the analysis. A quantitative content analysis of the selected social networks of the three political candidates was determined for this research, which provides answers to the set research questions and hypotheses.
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Women sports in Czech Television's Branky, body, vteřiny
Semrádová, Viktorie ; Chladová, Marta (advisor) ; Hrbáčková, Anna (referee)
The bachelor thesis Women sports in Czech Television's Branky, body, vteřiny deals with representation of women sports in the main sports news programme of the Czech Television, Branky, body, vteřiny in years 2010 and 2019. On several chosen broadcasts, it investigates the amount of representation of women sports (in comparison to men sports) and its differences between years 2010 and 2019. The thesis is divided into two parts. The theoretical part, with the help of existing scientific literature, examines the topic of gender inequality and its relation to the area of sports. Furthermore, through specific examples it describes the situation of women sports in the world and the Czech Republic from the view of active sportswomen and women functionaries. Special attention is paid to the relationship between women sports and media. In the chapter Ženský sport a média, we reflect existing knowledge through scientific papers and various media research. Also introduced is the core of our analysis, the programme Branky, body, vteřiny. The analytical part, by the means of quantitative content analysis, deals with the amount of coverage of women sports and its comparison with the coverage of men sports. It also examines the factors which could have possibly influenced the observed amounts (for example...
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Content analysis of Czech Television broadcasting before the Czech Parliamentary Elections 2021
März, Michäel ; Nečas, Vlastimil (advisor) ; Křeček, Jan (referee)
This thesis deals with the issue of compliance with the principles of objectivity in the broadcasting of Czech Television, namely its news program Události and a series of pre- election debates in the period of one month before the elections to the Chamber of Deputies of the Czech Republic in autumn 2021. The research was carried out using the method of quantitative content analysis, the subject of which was the speeches of representatives of the candidate movements and parties, specifically their frequency and length across the both analyzed programs. The analysis was also interested in the presence of politicians' evaluations in the speeches of members of the Czech Television staff, the valence of the questions asked within the debates, the speeches of external speakers within the Události, but also thematic programs. and the space associated with them, which was provided to the individual candidate subjects in the monitored broadcast sample for expression.
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The media image of the Spanish flu in selected periodicals in the years 1918 - 1920
Vegrichtová, Denisa ; Cebe, Jan (advisor) ; Köpplová, Barbara (referee)
The topic of this diploma thesis is the way how the media described the Spanish flu in selected historical press in the years 1918-1920. The main method used is a quantitative content analysis, which enables the examination of a larger volume of data. Quantitative content analysis is performed on articles from the Czech-language newspaper Lidové noviny and from the American newspaper The Sun. In terms of timeframe, the research is limited to the years 1918-1920, i.e. the period when the Spanish flu epidemic took place. Attention is paid to the way in which the Spanish flu was reported in the selected newspapers, for example the frequency of publishing news about the disease, the main topics of the articles, how often articles about the disease made it to the front pages, or whether the disease is presented as fatal. Subsequently, part of the work is devoted to the qualitative analysis of articles from professional medical journals. Two articles are from 1918, another two articles are from 2018 and 2019. In this case, using qualitative analysis, the different views of doctors on the Spanish flu are analyzed, from 1918 - when the epidemic broke out, and a hundred years later. For example, the reported symptoms of the disease or the method of treatment were examined. At the end of the work, after...
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Media image of the death of Mikhail Gorbachev and Elizabeth II. in the Czech press
Beranová, Monika ; Štoll, Martin (advisor) ; Růžička, Daniel (referee)
This master's thesis focuses on analyzing the media image of two significant political and cultural figures, Mikhail Gorbachev and Queen Elizabeth II. Both figures passed away shortly after each other in 2023. The text describes in detail the lives and political careers of both figures, their impact on the world, and the current perception of their characters. Mikhail Gorbachev is often referred to as the greatest politician of the 20th century. He served as the General Secretary of the Communist Party of the Soviet Union from 1985 to 1991 and was also its sole President from 1990 to 1991. He advocated for economic and political changes that led to the democratization of the Soviet Union. In 1990, he even received the Nobel Peace Prize. The figure of Mikhail Gorbachev is still perceived very differently by Russians, the global public, politicians, and the academic community. Gorbachev himself was never fully identified as the architect of the collapse of the Soviet Union. Queen Elizabeth II reigned as the Queen of fifteen independent states known as the Commonwealth realm from 1952 to 2022. During her reign, there were several significant milestones that influenced the perception of the Queen and the entire British royal family. As an example, her ascension to the throne and coronation in 1953 was...
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The media image of Václav Havel in broadsheet and tabloid press
Marková, Tanja ; Klimeš, David (advisor) ; Osvaldová, Barbora (referee)
The thesis titled "Media image of Václav Havel in the Quality and Tabloid Press" analyzes and interprets selected texts about the first Czech President Václav Havel in quality (Mladá fronta DNES) and tabloid (Blesk) press during a selected period. The aim of this thesis is to answer research questions as how the selected press informed about V. Havel during the selected periods, what image of V. Havel was created in the selected press during the selected period, and whether quality press experienced tabloidization. The thesis is divided into a theoretical and practical part. The theoretical part describes the characteristics of quality and tabloid press and the process of tabloidization. It also introduces theoretical concepts that this thesis is based on, such as agenda-setting, gatekeeping, and social construction of reality. To provide a more comprehensive picture of Vaclav Havel's life, there is one chapter dedicated to him in the theoretical part. The practical part introduces the analysis method, followed by its procedure and results. Quantitative content analysis showed that more information about V. Havel was reported in the selected serious daily newspaper Mladá fronta DNES than in the selected tabloid daily newspaper Blesk. The explanation for this phenomenon may be that quality press...
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Oligarchization without an oligarch: analysis of TV Nova news broadcasting after a change of owner
Starková, Johana ; Křeček, Jan (advisor) ; Nečas, Vlastimil (referee)
This thesis, titled Oligarchization without an oligarch: analysis of TV Nova news broadcasting after a change of owner, focuses on a currently highly debated issue of oligarchic media ownership. The oligarchic media ownership model is a trend in current media ownership. Research on media ownership answers key questions about who owns these means of communication and how power is potentially exercised through their ownership. In 2020, businessman and billionaire Petr Kellner ranks among other media magnates through his investment group PPF. With the acquisition of the media company CME, he takes control of all activities of the most watched commercial television in the Czech Republic, TV Nova. Through this investment, Kellner's PPF achieves enormous influence. Based on quantitative content analysis, this thesis aims to determine whether the news coverage of this private television station tends to favour topics that support the business or other economic interests of the PPF Group. The research sample of the thesis consists mainly of news reports broadcast on Nova TV. The key value for the research is the analysed amount of time devoted to the PPF Group in comparison to their competitors.
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