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Proposal of Communication Mix of the Selected Company
Valenta, Tomáš ; Baránek, Marek (referee) ; Milichovský, František (advisor)
This diploma thesis deals with the communication mix of the banking company. Its main task is to design a new communication mix based on the performed analyses. Theory is described in the first part and serves as basis for following parts. Second part reveals analyses of an external and internal environment of the company. The last part states exact proposals and their implementation for the communication mix of the banking company.
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Business Plan - Educational Agency
Fejtová, Alena ; Zich, Robert (referee) ; Šimberová, Iveta (advisor)
The master’s thesis deals with the creation of the business plan for an educational agency and the main task of this thesis is to assess whether to implement the plan or not. In the first part there is a theoretical basis for the following two parts. In the second part, the author analyses the external and internal environment of the company. In the third, the proposal part, contains the business plan with all its components.
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ANALYSIS OF THE INTERNAL ENVIRONMENT OF THE CHOSEN COMPANY
POLÁČKOVÁ, Eliška
Bachelor thesis is focused on the analysis of the internal environment of the cho-sen company. At the beginning the bachelor thesis is briefly described important and related terms. Then thesis is freely continued in theoretical description of the analyzes of the in-ternal environment. The practical part is dealt with the analyzes of the internal environment, which are applied to the chosen company PACOVSKÉ STROJÍRNY, a. s. during the period of years 2010-2014 and search optimizations results for the situation in the company.
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Expanding of Company Oční optika Věra Mišurcová s.r.o.
Mišurec, Libor ; Jakub, Miloševský (referee) ; Veselý, Josef (advisor)
Diploma thesis Expanding of company Oční optika Věra Mišurcová s.r.o. is dealing with creating real business plan applied on opening new optican store. The main goal is analyse currant situation, set up a new proposals witch will lead to improvement. Also thesis will serve as business plan for expansion of company. Results will help stabilize company and improve position of company on market.
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Business Plan
Bureš, Ondřej ; Polák, Michal (referee) ; Pernica, Martin (advisor)
This diploma thesis deals with harvesting electrical power from renewable resources - natural raw materials, specifically from biomass, by means of energy producing equipment - biogas station. Theoretical part is focused on possibilities of energy production from renewable resources, analysis of administrative measures connected both with power engineering legislature and limited company establishing. It deals with procedures necessary for implementation of the plan and funding possibilities - grants and long term bank loans. Following analytical part is aimed to particular identification of surroundings, chances and risks connected with proposed design. Prospectus with the objective of establishing limited company BS Cerekvice nad Loučnou, s.r.o. is described in the project; this company will be focused on construction and operation of biogas station, producing electric power and heat.
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Analysis of the Prague Congress Centre and Its Activities on the Czech and Foreign Markets
Máchová, Nicole ; Khelerová, Vladimíra (advisor) ; Vojtíšek, Zdeněk (referee)
The aim of this bachelor thesis is to evaluate the position of the Prague Congress Centre (PCC) on the Czech as well as on foreign convention industry markets, and suggest changes which could improve its position on these markets. The thesis is divided into eight chapters. The first three chapters are the theoretical basis of the thesis. The fourth chapter introduces the PCC and its history. The fifth chapter focuses on the external environment analysis, and the internal environment analysis is conducted in the sixth chapter, whilst the seventh chapter focuses on the SWOT analysis of the PCC. The objective of the eighth chapter is to identify the potential of the PCC, and confirm or disprove the hypothesis that the PCC is competitive on the national and international convention industry markets. On the basis of the findings, it is possible to describe the position of the PCC on the domestic market as relatively strong, but its future is uncertain. Its position is weaker on the foreign markets. It is also possible to confirm the hypothesis that the PCC is competitive on the both national and international convention industry markets.
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Analysis of the internal environment of a selected company
VOTAVOVÁ, Monika
The main aim of this bachelor thesis was to evaluate the present situation of a company by means of selected analyses of internal environment and to propose optimal strategy and possible changes for maintenance or improvement of market position upon the data found this way. An insight into the internal environment of selected company from the point of view of internal audit of resources, financial analysis and SWOT analysis is the contribution of the thesis.
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Creating Sprint spol. s r.o.’s Marketing Strategy
Weisshäutel, Jan ; Procházková, Markéta (advisor) ; Olekšák, Michal (referee)
The goal of the thesis is creating marketing strategy of small intuitive driven family business. Small and medium sized entities where Sprint belongs, have defined marketing strategy rarely. Therefore marketing strategy and its implementation into the management is big competitive advantage. Theoretic part of the thesis includes strategic analysis of external and internal environment of the enterprise which is summarized by SWOT analysis. Marketing strategy based on strategic analysis conclusions is defined in several areas: main marketing goals, human resources, product portfolio, price, distribution and communication.
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