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Young people's language in new media
Mihaliova, Tatiana ; Šebesta, Karel (advisor) ; Boccou Kestřánková, Marie (referee)
This diploma thesis deals with electronic form of the language of young people on social networks. Based on a more than three-year monitoring of events on social networks, the typical and specific features of communication of the youth in new media are examined and analyzed in the thesis. The first part introduces the reader especially the issues of application and changes of the language under the impact of new media; the second part focuses more on problems of social networks - it brings their definitions, deals about their origin and importance. The third and most extensive part consists of an analysis of the language of the youth on social networks, substantiated with concrete selections. The final chapter is made up by a questionnaire proving how the language on social networks is reflected by its users among young people.
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Language Tools and Strategies in Electronic Communication in RUNET
Lyakhova, Malika ; Konečný, Jakub (advisor) ; Liptáková, Zuzana (referee)
The thesis is devoted to the problems of communication on the Russian Internet (RuNet). The aim is to provide a basic description and comparison of selected language tools and strategies which the Internet users use, especially with regard to the form of communication (online, offline). In the theoretical part will be described the selected communication tools and strategies on chats and forums, in the practical part will be presented the examples from an analysis of web resources.
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Communication Channels and Marketing Strategies of the Herbář Tv Serie (With Emphasis on Social Networks)
Camrdová, Šárka ; Holanová, Radka (advisor) ; Janovec, Ladislav (referee)
The diploma thesis focuses on communication and marketing strategies of the Herbář TV show. The main aim of the theoretical part is to introduce the topic therefore it contains the characteristics and categorization of the show and its position among other culinary programs. It also summarizes the basic theory of internet communication, social networks and marketing. The methodological part presents research questions, goals and research methods. Research variables are explained here. The practical part includes the research itself. It aims to map the communication channels of Herbář with the help of descriptive analysis, quantitative content analysis and qualitative analytical-comparative methods. It also aims to describe in which ways and in what language the show communicates with its audience and what type of content it offers. The work summarizes which marketing trends can be traced in the case of the show with a special focus on social media. All the findings are supported by specific examples. KEYWORDS electronic communication, media, social networks, Herbář TV show, language resources, advertising, gastronomy
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Fake news genres
Prokypčák, Matej ; Řehořová, Irena (advisor) ; Švantner, Martin (referee)
The diploma thesis consists of two main parts. In the theoretical part, we deal with the basic terminological framework of fake news, the development of misinformation, fake news, hoaxes, propaganda and their form and the form they acquired. We will also look at misinformation, hoax and propaganda as a specific genre of false news. Furthermore, we analyze the spread of hoaxes and disinformation and the criteria by which hoaxes are recognized and labeled. An important part of the theoretical part of the thesis is also the manipulation with the content and the determination of the criteria on the basis of which false information can be recognized. We will focus primarily on the electronic and new media domains, which are mainly represented by social networks. In the research and analytical part of the thesis we look at the ways in which different sites classify misinformation and hoaxes, by what criteria they approach their classification, and whether these methods are unambiguous and consistent. The second important part of the research will analyze the attitudes of traditional and alternative media to work with false news and hoaxes. We will try to bring a glimpse of both stakeholders, that is to say, representatives of traditional media and alternative media.
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DYNAMIC BIOMETRIC SIGNATURE AS AN EFFICIENT TOOL FOR INTERNAL CORPORATE COMMUNICATION
Hortai, František ; Jašek, Roman (referee) ; Dočkal, Jaroslav (referee) ; Dostál, Petr (referee) ; Smejkal, Vladimír (advisor)
The aim of this thesis is to provide comprehensive information on the possibilities of authentication, combination of authentication factors and the integration of this issue into corporate communication. The work focuses on this issue and specifies the possibilities for obtaining authentication information, analyses the authentication methods, identification and authorization. It examines the applicability of biometric technologies, the principle of their functionality, examples of their use, their impact, the advantages and disadvantages they bring. A natural, easy-to-use, convenient tool for effective and secure communication is authentication including the dynamic biometric signature. The issues of the dynamic biometric signature technology and its implementation are examined from a comprehensive perspective involving experiments. The research proved that the dynamic biometric signature can serve as a method for supporting secure corporate communication and reduce authentication risks in companies and for individuals.
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Language Tools and Strategies in Electronic Communication in RUNET
Lyakhova, Malika ; Konečný, Jakub (advisor) ; Liptáková, Zuzana (referee)
The thesis is devoted to the problems of communication on the Russian Internet (RuNet). The aim is to provide a basic description and comparison of selected language tools and strategies which the Internet users use, especially with regard to the form of communication (online, offline). In the theoretical part will be described the selected communication tools and strategies on chats and forums, in the practical part will be presented the examples from an analysis of web resources.
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Interpersonal communication language in new media
Blažková, Kristýna ; Hubáček, Ondřej (advisor) ; Štoll, Martin (referee)
The central theme of the thesis is the impact of the new media on interpersonal communication of common life. The thesis is divided into two basic parts - theoretical part and empirical part. The first chapter of the theoretical part is focused on history and fiction of media, it is concerned with new media and their possibilities and also with media science and medial education, which deal with media data and their influence. Second chapter represents the theme Language and communication, is concetrated on transformations of language in new media communication. The empirical part of the thesis presents research project itself and analysis of survey results, which was used for collecting of information. The conclusion of the thesis is focused on the evaluation of the empirical part and the thesis itself.
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Psychological background of usage of English phrases acronyms in schools
Bytelová, Ivana ; Šírová, Eva (advisor) ; Čáp, David (referee)
The thesis talks about psychological aspects of English phrases acronym usage among adolescent students of primary and secondary schools. It looks at which acronyms adolescents use, how they understand, use and perceive them and finally what are the specifics of vulgar acronym use. The theoretical part introduces the term acronym and sets it into a broader context of language and specifically e-language. It further talks about adolescence and specifics of adolescent communication. As acronyms that adolescents use the most come from electronic communication, it is also given a fair amount of attention. The empiric part offers research results of a survey consisting of two questionnaires. The results show that due to electronic communication adolescents abbreviate language intensively. The most popular way of abbreviating are acronyms. They use only limited number of selected acronyms though. Adolescents use acronyms exclusively among themselves. They expect rejection from adults. Even though almost all of them use acronyms, not all perceive them positively. Vulgar acronyms are used often and are not perceived as as strong as their unabbreviated versions. Keywords: acronym, abbreviation, English phrases, e-language, electronic communication, adolescents
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