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E-book piracy on the internet
Bradaričová, Johana ; Nováček, Libor (advisor) ; Šubrta, Václav (referee)
This bachelor thesis deals with problems of e-book piracy. It describes e-book development and tries to answer the question why e-books began to be favourite item to pirate. Then it deals with laws, with which government tries to stop piracy and with action of copyright owners, with which they tries to prevent and stop piracy.
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Assessment of electronic shop
Seige, Viktor ; Hesová, Ivana (advisor) ; Kubata, Karel (referee)
The aim of this work is determine, which factors are relevant for success of e-shops focused on e-books sale and also find out a suitable method for rating of e-shops with same or similar specialization. Using factors as design, services, marketing, offer of goods etc. prime Czech e-shops are compared and then important attributes, strengths and weaknesses of these chosen shops are specified, which influence consumer shopping behaviour.
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Book design in the context of the phenomenon bestseller
LIŠKOVÁ, Eva
The theoretical part of the thesis in his first chapter of the book deals with a phenomenon that accompanies since its inception and how it affects us the literary world. The next phase will analyze literary types and origin of fiction itself, which strongly supported the reading culture and to encourage the creation of rights bestsellers. The next section will focus on the book and its difficult journey from writer to designer, printers and finally to the reader. The next phase deals with books in physical and electronic form, the reader walks of life and then directly bestseller term, as the current phenomenon of literary culture. Then represents one of the writers Dan Brown and his books of content and visual aspects. The last part will deal with the linking book design and art education in the practical part of the thesis description of the treatment, resulting arises file publishing a collection of selected books by Dan Brown.
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Interactive e-book for Children
Pokorná, Gabriela ; Eliška, Jiří (referee) ; Macháček, Mikuláš (advisor)
The practical part of my thesis - Interactive Electronic Book for Children – is the book titled The Story of a tree. The application contains the author's text, which tells the story about the old tree that lives its own life and also comes alive all around him. The text is completed by illustrations that are created by combining techniques (line drawing, watercolor, photography) and digitally edited. Some illustrations are animated, others require the interaction of the reader, to set in motion, a sound, etc. Each page contains sound or music.
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Electronic books and their use in Czech higher education system
Barvíková, Martina ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
The goal of the thesis is to formulate suggestion to Czech universities regarding publication of textbooks and academic texts in electronic formats. The thesis also provides a general view of the Czech ebook market -- the history, formats and digital right management of ebooks are described. The process of ebook elaboration and reading devices with their pros and cons are also mentioned. The comparison of world and Czech ebook and etextbook market is emphasized and the availability of Czech etextbooks and academic text in Czech higher education institutions is mapped. The hypothesis that Czech students' demand for etextbooks is sufficient for profitable etextbook elaboration by Czech higher education institutions in the way that prevents from illegal sharing of content and violating of authorial laws is examined.
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Analysis of eBooks Market
Nováková, Marie ; Kincl, Tomáš (advisor) ; Přibil, Jiří (referee)
The presented thesis analyzes the eBook market. The aim of the thesis is to establish the optimal way of pricing electronic books. The most important entities of book markets are defined, and the utmost stress is put on changes in the entities' role that have been brought about by the coming of eBooks. The thesis is not only limited to the model of sales of eBooks, but also discussed are alternative business models based on the eBook as an object of monetization. The conclusion of the thesis summarizes the findings, and introduces possible trends in the development of the described subject.
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Internet Marketing of an E-book – Case Study DeepFrreak
Stemberg, Audrey ; Hanzlík, Jan (advisor) ; Tyslová, Irena (referee)
The theoretical part of this thesis describes the environment of books, marketing, Internet marketing and its specifications. This part also focuses on essential digital marketing tools and how they are best used. The practical part of this thesis describes marketing activities of the book deepFreak, which are performed by the authors. The authors have no practical experience nor education in the fields of arts management and Internet marketing. The thesis analyzes the existing practices and based on the analyses and findings a digital marketing strategy is proposed.
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Interactivite content of electronic books
Gorbatiuc, Julia ; Šedivá, Zuzana (advisor) ; Pour, Jan (referee)
This thesis Interactive content of eBooks presents complex view on preparations and development of interactive and enhanced electronic book from technical, legislative, content and economic perspective. It describes types of interactivity modules, available interactive eBook formats, reading devices and software. It also compares USA market to the Czech market of interactive eBooks. This thesis processes results of questionnaire survey in the area of Czech readers awareness of interactive eBooks. In practical part of the thesis process of interactive book creation in Czech environment is engineered.
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