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Receivables Management in Corporation
Bambuchová, Lucie ; Zubíková, Ivana (referee) ; Pěta, Jan (advisor)
This bachelor thesis deals with issues of receivables from business relations in the selected business corporation. The theoretical part describes the ways in which troublesome receivables can be prevented or solved. In the practical part is analyzed the current state of receivables in a particular business corporation. The design part presents suggestions and recomendations to improve receivables management situations in a particular business corporation.
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Claim from the incrorect fulfilment of the tour conract
Šuťaková, Veronika ; Tichý, Luboš (advisor) ; Hendrychová, Michaela (referee)
The diploma thesis is focused on the claim from the incorrect fulfilment of the tour contract, which represents a part of the legal regulations of a tour. Considering significant development of travelling, this topic is very actual and issues that arise during implementing the legislation in practice need to be answered. The goal of my thesis is answer questions which are actual and often appearing in practice, but it does not exist clear legal opinion or sufficient resources to answer to these questions. The main resources for the writing of my thesis was the current text of the Civil Code, the Tourism Act, the Consumer Protection Act and Directive 90/314 / EEC, which were compared with the new Directive 2015/2302 and the proposed regulations of the Civil Code. The diploma thesis consists of six chapters, including the introduction and the conclusion. The basic direction of the thesis is presented in the introduction same as questions. The main goal is answer to these questions. The content of the second chapter is the definition of the tour contract through several legal regulations, the definition of contracting parties and the related representation of their rights and obligations. The most fundamental part of this chapter for the diploma thesis is the presentation of the position of the...
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Marketing Communication
Filipová, Nikola ; Vašková, Anna (referee) ; Schüller, David (advisor)
This bachelor's thesis is focused on the marketing communication of the company Holding Brno-export s.r.o ..The main purpose of this bachelor‘s thesis is to evaluating the current situation of the marketing communication of the company whitch is focused mainly on purchase and sale of raw food materials. Acording to the outcome of the questionnaire survey there are suggestions for improvement of marketing communication with an aim of increasing new customers, retaining current customers, improving the communication with them and also increasing the company awareness is created
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Marketing Communication of Internet Shop
Všetulová, Kristýna ; Tomšů, Michaela (referee) ; Kaňovská, Lucie (advisor)
This bachelor’s thesis is focused on changes the marketing communication of the e-shop Coffee Dream, which is implemented on analysis methods. The main purpose of this bachelor’s thesis is evaluating the current situation of the marketing communication of e-shop Coffee Dream which is focused on coffee sales. According to the results of mentioned analysis there are suggestions for improvement of marketing communication with an aim of increasing new customers, retaining current customers, improving the communication with them and also increasing the company awareness is created.
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Communication Mix of the E-shop with Costume Jewelry and Fashion Accessories
Kubánková, Ludmila ; Kubánková, Simona (referee) ; Mráček, Pavel (advisor)
This bachelor’s thesis focuses on changing the communication mix of the e-shop XY on the basis of analysis. The main focus of this thesis is the evaluation of the current situation of the communication mix in the company selling jewellery and fashion accessories in the online store. Based on this analysis an improvement of the communication mix with an aim of increasing customers, improving the communication with them and increasing the company awareness is created.
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Purchase process standardization
Skácel, Jakub ; Kotek, Luboš (referee) ; Kotek, Luboš (referee) ; Fiala, Alois (advisor)
This master's thesis is engaged in standardization of relation between costumer and supplier from perspective of purchasing products in the automotive industry. In this thesis are specified requirements at the suppliers of plastic parts. The costumer is Robert Bosch České Budějovice (RBCB). By standardization we understand selection and description of customer’s requirements at supplier.
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Loyalty Bonus Program as a Tool to Streamline Sales
Hrstka, Jiří ; Škrdlík, Miloš (referee) ; Bayerová, Vladimíra (advisor)
The master’s thesis is proposal of loyalty program of food reailer, which should serve as a tool for building relationship with the costumers and potential for creating competitive advantage. In order to program be best used by the company, should serve an analysis of current situation in the company, then also present loyalty program analyses and analyses of needs and wisch of company’s costumers, as well as researching loyalty programs in other companies in Czech Republic and foreign countries. Klíčová slova
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Customer Satisfaction Analysis and Recomentadions for its Improvement
Barouš, Vít ; Petr, Aleš (referee) ; Chalupský, Vladimír (advisor)
The goal of this diploma thesis is to analyze the customer satisfaction with services and products the company Agrotec a.s - agricultural division and propose the processes and instructions for its improvement, including financial, organizational and conductive aspects. The theoretical part is focused on costumer, his development from the first purchase, fulfilling his needs, his satisfaction and the methods for its evaluation. The practical part is describing company; where, in which way and with what results was the costumer satisfaction survey made. These indicators are shown in tables and graphs. Further the thesis continues by final evaluation of the costumer satisfaction survey and finishes by improvement proposals chapter.
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