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Managerial Communication in Selected Organizations
KUCHAŘOVÁ, Pavlína
This diploma thesis deals with the topic of managerial communication in three selected organizations of cultural type. The aim of the thesis is to evaluate the current state of managerial communication and to propose changes that could lead to improvement. Information related to communication was obtained through interviews with directors of organizations and a questionnaire method from employees. During the interviews, questions were asked on the topic of internal and external communication. The questionnaire method was quite successful and in all organizations the success rate was at least 70 %. In conclusion, the findings indicate that managerial communication within all examined organizations operates at a satisfactory level, which does not hinder the organizations' functionality. Each investigated organization exhibits certain minor deficiencies. However, none significantly surpasses the others in terms of communication quality.
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Marketing Strategy of the Selected Company
Zapletalová, Lucie ; Vařeka, Jan (referee) ; Chlebovský, Vít (advisor)
Master´s thesis is focused on marketing strategy of a selected company in the woodworking industry. The thesis is divided into three parts. The theoretical part of the thesis is focused on defining the relevant concepts and methods, which are further used in the thesis. The analytical part is focused on the analysis of the current state of marketing strategy in the company. The analytical part includes the marketing research. The practical part of the thesis is based on the findings of the analysis of the current state. This part is focused on proposals leading to improvements in company´s marketing strategy.
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Smart home based on Loxone
Karnatov, Vitalij ; Cejpek, Zdeněk (referee) ; Dosoudilová, Monika (advisor)
In this thesis, the issue of intelligent home was addressed. The aim of the work was to describe and explain the concept of smart home, to conduct a research of available systems on our market and to describe the principles and functioning of smart home through the Loxone system. Furthermore, the thesis describes the design and implementation of a intelligent home through the Loxone system and its configuration in the Loxone Config software. The thesis marginally discusses the communication protocols used by smart home systems, the historical development and compares intelligent and conventional home.
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Marketing Communication of the Selected Company
Burešová, Petra ; Milichovský, František (referee) ; Mráček, Pavel (advisor)
The aim of the thesis is the design of marketing communication and its subsequent implementation in a selected company that has not been involved in marketing so far. I will subsequently measure these implemented proposals and based on the results further improve their effectiveness. The main aim of these proposals is to achieve that the proposed marketing communication generates demand for the company and creates support for business activities. The secondary objective is to spread awareness of the selected company and build a company database.
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Emulation of Character-Based LCD Display Using E-Ink Technology
Rusín, Tomáš ; Strnadel, Josef (referee) ; Šimek, Václav (advisor)
The aim of this bachelor thesis is to design a simple printed circuit board interconnect. The board is planned to be equipped with a microcontroller that will receive communication signals originally intended for LCD character displays. The communication may be parallel or serial, in the form of SPI and I2C type interfaces. These signals are planned to be received and converted to E-Ink display signals. That display will show information in the same format as it was designed for LCD displays. The E-Ink display replaces LCD displays without the need of changing the original library or the original communication interface. This method of replacement is suitable when a LCD character display is destroyed and a suitable replacement cannot be found, or when the E-Ink display is more suitable.
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Communication Mix of a Specific Product
Morkesová, Zuzana ; Kaňovská, Lucie (referee) ; Mráček, Pavel (advisor)
The thesis deals with the communication mix for a specific programme focused on space technology. The thesis specifies the theoretical knowledge in the field of marketing communication in general as well as the specifics of marketing communication for universities. The analytical part focuses on competition within Europe, semi-structured interviews with current students of the programme and then an interview with the manager of the Brno Space Cluster, a group of companies operating within the Brno space industry. Based on the analysis, a communication mix for the programme is proposed and a communication manual for the Space Application programme is placed at the very end of the thesis.
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Communication and corporate culture in construction engineering
Macinková, Martina ; Molnár, Josef (referee) ; Linkeschová, Dana (advisor)
This bachelor thesis is focused on communication and corporate culture in the construction engineering, with an emphasis on importance and improvement. The thesis aims to capture the importance of this topic in the context of the construction engineering. In the theoretical part of the thesis, the issue of communication and culture in the construction industry is examined in detail to provide a comprehensive overview. The practical part presents the results of the research conducted, combining quantitative and qualitative approaches. The data was obtained through questionnaire surveys and guided interviews with employees of selected construction companies. The paper concludes with a summary of partial conclusions and formulates recommendations for improving communication and corporate culture in construction companies. This work included a proposal for a more effective survey methodology and tips for making the industry more attractive to young people.
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Relationship between a teacher and a teaching assistant from their mutual perspective
HEROUTOVÁ, Pavla
This bachelor's thesis explores the relationship between teachers and teaching assistants in Czech primary schools, highlighting the importance of their cooperation and communication. Through interviews with both groups, it reveals how collaboration influences the educational process, the approach to inclusion, and adaptation to students' individual needs. The study examines the challenges faced by both roles in the education system and provides insights into how effective mutual cooperation can support an inclusive educational environment and positively affect students' development and education.
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