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Changes of daily Sport through 1999-2006
Kasík, Ondřej ; Bednařík, Petr (advisor) ; Kraus, Jiří (referee)
The graduation theses "Changes of daily Sport through 1999-2006" treats of changes, which this only published sport newspapers in the Czech republic, had to go through after it became the part of the Ringier publishing company in 2002 (till 2002 the publisher of the magazine Sport was the Czechoslovakian sport company). Ringier publishing, which also publishes the tabloid newspapers Blesk, has completely changed the concept of the Sport, graphics and even the personal constitution of the editor's office. Zbyšek Pechr, the exvice general editor of the tabloid newspapers, has become the general editor. Since 2002 you can see elements of infotainment, which means transparency between the informational and entertainment functions. This graduation thesis also covers the position of the Sport compare to other competitors on the czech media market, the internet version of the Sport, the Sunday Sport papers and the Friday Magazine.
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Portrayal of the "Megxit" case in the British media
Folvarčná, Natalie ; Soukup, Martin (advisor) ; Nainová, Victoria (referee)
The British Royal Family is a traditional institution that has a significant influence on social and political events in the United Kingdom. That is why the scandals of its members are closely monitored by the media. This Bachelor thesis describes the media image of one of the biggest scandals involving the British royal family of today in selected British online newspapers of different orientation. The term 'Megxit' has been adopted for this decision of Prince Harry, the Duke of Sussex and his wife Meghan. The paper briefly defines the selected media, terms and introduces the main parties involved in the case. In the research part, using a combination of qualitative and quantitative methods of analysis, it discusses the manner and intensity with which the scandal was covered in the selected mainstream media in comparison with the official information provided by spokespeople of the members of the British Royal Family in the first two weeks after the first press release informing the public of the couple's decision to leave the institution. The emotional tone of published articles and adherence to the IPSO Editors' Code of Practice are also observed.
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- Brno New Train Station and its Public Spaces
Valach, Lukáš ; Hybská, Bohumila (referee) ; Sedláček, Michal (advisor)
The topic of the diploma thesis is the design of a new Brno main railway station in the position "The River" (Ac), which was selected from several variants of the reconstruction of the Brno railway junction (ŽUB). The aim of this work is to create an architectural and urban concept, the function of which will be an important contribution to the development of the city of Brno, improving the traffic situation and comfort of the general public or residents of the new adjacent district Trnitá. The solved area is located in the cadastral area of Komárov, Štýřice and Trnitá. The height dominant is represented here by the Europoint building (115 meters). It is located in the axis of the new boulevard, at the other end of which we can see the picturesque Petrov. The main entrance glass hall is adjacent to Europoint. Public facilities are located in the front station area. North of Europoint, it is a smaller building with the function of start-up workshops and offices. Towards the river there are the pre-station square and the public transport terminal. The last building is a hotel with leisure activities. The end of the pre-station area by the river is designed with a park arrangement. It is important to connect to the bike path leading along the river. The river is widened at this point and a smaller accessible island is inserted into it. The new railway body is determined by the binding base of SŽDC, which contains the track on the embankment and on the bridge structure at the level of 7,1 meters above the level of the surrounding terrain. The solved part is bounded by two embankments, which will probably be created as massive reinforced concrete walls. The bridge structure lying between these embankments has dimensions of approximately 154x368 meters, which corresponds to the area of 8 football fields. The bridge deck will be drawn on columns of the given raster. The basic principle in the design of the new main station is simplicity, readability and functionality.
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Political tabloid press on examples of titles "Na vlastní oči Praha 10" and "Na vlastní oči"
Komrska, Jiří ; Osvaldová, Barbora (advisor) ; Štoll, Martin (referee)
The main goal of this diploma thesis was to find patterns on the pages of Na vlastní oči (With One's Own Eyes) title that define gutter press in its specific form of political tabloid. The analysis was concerned with the time period from 2016 to 2019 during which the said title was published in total of four waves each of which related to the relevant pre-election campaign. The Na vlastní oči title was initially published anonymously and only later Jan Čížek, publisher of the regional town-hall newspaper and a Freedom and Direct Democracy Party (SPD) candidate, claimed to be the publisher. SPD subsequently became the final sponsor of the newspaper. In the first wave of publishing activity, the authors of the title focused on a disparaging campaign against the then-candidate for the Senate of the Parliament of the Czech Republic Parliament and, in a broader context, against the whole opposition within the City Council of the Prague 10 City Ward. In its later publications, the newspaper dealt mostly with topics aimed at spreading fear of an unspecified danger associated with the refugee crisis and concerns about the unknown in the form of the Islamic Religion which was always associated with the threat of terrorism. In the context of its election programme, SPD also communicated groundless criticism...
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REVITALIZATION OF THE FORMER INDUSTRIAL AREA IN PRAGUE, VYSOČANY
Černeyová, Natália ; Zemánek, Václav (referee) ; Zemánková, Helena (advisor)
The topic of the diploma’s thesis is a proposal of revitalization of the former industrial area in Prague, Vysočany. The neighborhood that was in the past in the suburbs of Prague near the railway is now barely used or not used for the benefit of the city district and its users. The proposal is based on creating an active environment that would correspond to the modern running of the city and serve the needs of its inhabitants. The urban-architectural study respects the current trends of the locality and ongoing development projects, which will significantly influence the appearance and functioning of Vysočany district. In particular, the given locality is characterized by the lack of urban life, as it is mainly the industrial district, as well as the center itself, which would correspond to a major urban district. An important part of the whole concept was the intervention of the area with the new city boulevard Kolbenova. The aim of the thesis is a proposal that would be based on the needs of Prague as a metropolitan city, therefore the proposal respects the currently discussed Metropolitan Plan, which allows high-rise development in the given locality. The study seeks to create sufficient housing capacity and opportunities that represent the potential for the entire city district and can respond to the demand of the population for quality living in the city according to current standards relating to the capital city of Prague.
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Obesity and fat shaming in media on the example Patricie Solaříková and Super.cz
Bečvářová, Lucie ; Krobová, Tereza (advisor) ; Osvaldová, Barbora (referee)
The adoration of thinness and the cult of perfect body has been an issue for many decades; with substantial contributions of the mass media and the press. As consequence, the phenomena of fat-shaming and fat-glorification become prominent, either by denouncing obesity and humiliating the overweight, or by worshipping the obese and elevating their status above the slender people. The theoretical part of the thesis aims to introduce the first phenomenon, which condemns the corpulent population disregarding their state of health and other aspects of life, capable of causing an unfounded weight increase, and to depict the approach of the media (tabloids in particular) towards the excess weight. The practical part of the thesis is concerned with analysing selected articles of a tabloid journal Super.cz, beginning with characterising its content, target audience and focus, and strives to reveal specific instances of fat-shaming on articles regarding the fluctuating weight of actress Patricie Solaříková between years 2013 and 2017. The practical part opens with presentation of the actress and apart from analysing the approach of Super.cz in articles regarding the actress' weight, the thesis deals with the frequency of such articles and the proportion of the aforementioned articles to columns concerned...
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Periods of Time (1930-1938, 2000-2008) and Their Comparison
Žbirková, Nikola ; Cebe, Jan (advisor) ; Köpplová, Barbara (referee)
The subject of this master thesis is the comparison of the way of writing about celebrities in two time periods, namely 1930-1938 and 2000-2008. Thesis are based on two first-republic social magazines, Eva and List paní a dívek, and two magazines from the turn of the century - Cosmopolitan and Rytmus života. The first part of the thesis introduces primarily a theme of the social magazines and celebrities, it also touches the tabloid and the mass media. It also deals with the characteristics of selected social magazines. At the same time, the theoretical part explains the basic knowledge from the history of the two examined periods, which allows a better understanding of context of the periods. The second part of the master thesis is focused on own empirical research, which consists of exploratory and descriptive phase of research. It is therefore the most important part of the thesis, which brings new knowledges. The exploratory phase includes a research sample and presents article entries. The descriptive phase includes an analysis of relationships between celebrities and themes, emotions and sentiment in relevant articles. Part of this section contains research questions and answers.
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Reflection of the AS presidential election in 2016 given in the Czech media.
Vojtíšková, Michaela ; Stracený, Josef (advisor) ; Lánský, Ondřej (referee)
The subject of this thesis is the media, its history and function, and some other specific associated terms (in particular, the concept of objectivity and the theory of agenda- setting). In my thesis, I will also address the relationship between the media and politics. The aim of the practical part of the thesis is to analyze the work of three Czech journals (Hospodářské noviny, Mladá fronta DNES, Právo), and two television newscasts (Televizní noviny on TV Nova and Události České televize), in each case focusing on the theme of the American presidential election within a defined period of time (7. 11. 2016 - 13. 11. 2016). The core of the analysis consists of observing the proportion of total space and time that was dedicated to the topic, and in this analysis, I will focus on objectivity, or on the occurrence of the tabloid features. Key words media, mass communication, news, agenda-setting, objectivity, tabloid press, political marketing, election, president
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