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Proposals for Improvement of Services in the Hotel
Brychtová, Adéla ; Izák, Filip (referee) ; Mikulec, Luděk (advisor)
This diploma thesis deals with suggestions for improving the services of Hotel U Labutě in Žďár nad Sázavou. It is a small hotel with a number of competitive hotels. An important part of the work is an analysis of the current condition of the hotel and proposals for solving specific shortcomings found during the analysis. The purpose of the proposals is mainly to improve the quality of the services provided and increase the attendance of the hotel restaurant.
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Green management of accommodation facilities
Zachodilová, Hana ; Musil, Martin (advisor) ; Oberhel, Martin (referee)
The aim of the bachelor thesis is to evaluate the application of principles of green management in selected accommodation facilities. The first part of the thesis summarizes theoretical knowledge of the area of accommodation facilities, hotel management and green management. This information serves as a basis for the second part, which analyses the common and different principles of green management on practical examples in eight hotels. At first, analytical part deals with elements, which are used in particular hotels and after that compares the data between examined hotels and relates it to the knowledge of the theory. The bachelor thesis shows that the hotels without certification try to protect the environment, but they are mainly focused on satisfying of economical goals, what greatly limits the application of the principles of green management.
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Influence of insulation of a guest house on expenses related to the operation of the property
Mach, Stanislav ; Čech, Josef (referee) ; Nykodýmová, Veronika (advisor)
The thesis solves the construction of the pension and deals with the assessment of the impact of the thermal insulation on expenses related to the operation of the property. The pension is situated on the street Valtická in Mikulov. The building has one floor and is founded on strip foundations. Roofing of the house is solved with irregular gable roof. In the first part of the thesis is a theoretical introduction mentions the possibility of building insulation and insulation methods. In the practical part of the thesis is an assessment of the heat transfer coefficient of the pension and costs associated with heating. There is also a proposal for modifications of the envelope construction with assessment of the heat factor and there are also proposed modifications to reduce the costs of operating the property.
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Pension
Mach, Stanislav ; Utíkal, Aleš (referee) ; Utíkalová, Ivana (advisor)
This thesis solves the construction of a pension that is situated on the street Vídeňská in Mikulov. It is 3-storey building and it is based on strip foundations. The roofing of the pension is solved with hipped mansard roof. The building plot is on the mildly sloping terrain, situated towards the south. Technical design solves the object, which is suitable for short accommodation in form of the pension with full board. The purpose of the use of the building is providing accommodation and restaurant services.
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Business Plan
Prátová, Zuzana ; Tuč, David (referee) ; Heralecký, Tomáš (advisor)
The aim of my dissertation is forming of bussiness plan for providing of accommodation services without boarding, situated in a small vinicultural village, considering and choosing of the most suitable form of its financing. The project begins with a vision of owners, it continues with marketing analyses and a market research, a preliminary financial calculation and it finishes with choosing of the suitable investor.
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M-commerce and its impact on acommodation services
Havelková, Barbora ; Vaško, Martin (advisor) ; Valentová, Jana (referee)
The main goal of the bachelor thesis is to describe the developement and expansion of a phenomenon known as M-commerce and criticaly analyze its impact on accommodation services. The purpose of the introduction chapters is to put the topic in context with developement of comercial internet and E-commerce, followed by description of the branche M-commerce from two points of view, business and technological. From those points is investigated the segment of M-tourism, the usage of mobile applications in accommodation services. After the analysis of impact of mobile technologies on purchasing process in tourism follows examination of trends and specific usage of applications. In the final chapters, the usage of mobile technologies in three business models is compared and their disruptive potential to acommodation industry is investigated.
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Analysis of Online Marketing Strategy of Grandhotel Pupp
Fuxová, Zuzana ; Jenčková, Jiřina (advisor) ; Kauerová, Lenka (referee)
The thesis analyses and evaluates a marketing strategy of the Grandhotel Pupp in comparison with its direct competitor, the Ambassador Grandhotel Narodni dum. The thesis focuses mainly on evaluating the online atributes of the marketing strategy including the online presentation of the hotel on all distribution channels the hotel uses. The main emphasis is put on current trends, because in marketing, these play the crucial role. First part of the thesis defines accommodation services, hospitality business specifics and specifics of marketing in hospitality. Second part evaluates the marketing techniques used on hotel s various distribution chanels. The second part then also compares all the activities used in marketing strategy of both above mentioned hotels.
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Business plan. Founding accommodation facility.
Žaiglová, Markéta ; Filipová, Vladimíra (advisor) ; Drozen, František (referee)
The aim of this work was to determine the costs of operation and profitability of the operation of a new accommodation facility. In the theoretical part, I focused on business in general - what are the conditions for business, trade and the establishment of a company - then what features should have a successful businessman. The main content of the theoretical part is a description and content side of the business plan - what it should contain. In the practical part, the data for the analysis of industry and market examined both from own research and from the statistical tables published on the website of the Czech Statistical Office. There are taken into account various aspects that may affect the business. The work analyze local competition and it found that there is a large number of guest houses and hotels, but lack sufficient accommodation places in dormitory type devices. The marketing plan is developed, so that is not too expensive, but to hit as many target customers as possible. It also assess the potential risks to the business and their actions, strengths and weaknesses, and as well as eg. a turning point what shows how many customers will make profitable business. The financing plan is developer with three variants of the number of guests and potential profits. The conclusion was drawn to the fact that this area of business appears to be fairly uncertain and should consider whether to realize the plan.
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Business plan of the hotel "Skalní Mlýn"
Řehůřková, Alžběta ; Špička, Jindřich (advisor) ; Fürst, František (referee)
The goal of this Master's thesis is to create business plan of real a business opportunity in the Czech Republic, to find potential competitive advantages, to map the competition and to make a financial analysis. Theoretical part is about requirements of the business plan, theory of the analysis and calculations. The next part is applying analysis and strategies from discovered data and facts. The major part is the financial plan focused on more variations and to find out the occupancy rate on the breaking point level. From the results of the financial analysis sre deduced effectiveness, risks and advices.
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