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Proposal of Changes in the Company's Communication Mix
Klimeš, Robin ; Mokrý, Martin (referee) ; Kaňovská, Lucie (advisor)
This bachelor‘s thesis focuses on the proposal of communication mix improvement for the company 4PRICE s.r.o. Its theoretical part explains important marketing terminology and describes some of marketing analyses. The second chapter deals with in depth analysis of the current state of the above mentioned company. The third part introduces specific proposals for improvement of the company's communication mix.
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Instagram as a means of spreading trends in gastronomy with a focus
Škoda, Martin ; Zábrodská, Kristina (advisor) ; Köpplová, Barbara (referee)
This diploma thesis discusses Instagram as a means for spreading trends in gastronomy with a focus on gastronomy and related trends in the field specifically from the Czech Republic. The author tries to map the influences that the online environment can have on their formation, especially the social network Instagram. After a thorough acquaintance with the environment of social networks, the social network Instagram, its influence on the spread of experiences, trends and the media environment in general, is described in more detail. The author seeks to clarify whether what is happening on this network can guide the direction of what is popular in the gastronomic environment, understand the role that well-watched creators from Instragram play in society and what it means for ordinary users to share food experiences. "Influential" users from the gastronomic sphere on Czech Instagram and their further connection with the media environment are presented. In the research, the author determines, via the form of a structured questionnaire (which was attended by 1143 respondents from the environment of social networks), what role Instragram plays in spreading gastronomic trends in the Czech Republic. The data obtained is supplemented with opinions based on interviews with representatives from the Czech...
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Marketing Mix of a Company
Klusák, Tomáš ; Mucha,, Martin (referee) ; Kaňovská, Lucie (advisor)
This thesis is focused on the analysis and subsequently the proposal of marketing mix of a company which provides accommodation, catering and hospitality services. The theoretical part deals with the definition of basic concepts in the field of marketing and in particular with the field of price, point of sale, product and promotion. The analytical part of the thesis is focused on the assessment of the external and internal environment of the chosen company and the mix elements analysis as they are currently set. On the basis of the identified state, such conclusions and suggestions will be drawn, which will lead towards improved management and strengthening the company’s position in the given market during the following years.
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The in-store communication of Sberbank CZ
Pánek, Tomáš ; Jesenský, Daniel (advisor) ; Klimeš, David (referee)
Thesis focuses on the in-store marketing communication of Sberbank CZ, a. s., specifically on multisensory marketing and its usage by the bank. The first theoretical part defines the specific field of services marketing with its five most common key characteristics, defines in-store marketing communication and its importance as well as focuses on the multisensory marketing with deep down focus on each of our senses. In the second part of the thesis one can find the description of current use of multisensory marketing inside the Sberbank CZ branches using theoretical knowledge from the theoretical part also supplemented with summaries and further recommendations. The main focus is to describe current state and to find another opportunities in order to provide deeper multisensory experience inside bank branches to the visitors.
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Service Area Marketing Plan
Sládková, Iva ; Bečička, Marek (referee) ; Heralecký, Tomáš (advisor)
The thesis focuses on service area analysis. The most fitted marketing mix for a particular market area and a marketing plan setting for XY Company are aims of the thesis. The company runs education field and service business. The marketing plan and mix should get the company to leading position in the market, using modern marketing tools. In a theoretical part of the thesis the basic issues are specified, the marketing mix and marketing planning are explained in general, including a description of an each marketing mix element and necessary analyses for marketing planning. In a practical part of the thesis the company and its background are defined and the final marketing plan is concluded.
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Marketing Strategy of Four-star Hotel
Bartáková, Tereza ; Postler, Milan (advisor) ; Průša, Přemysl (referee)
The aim of this Diploma thesis is to conduct a marketing analysis and a survey for a four-stars hotel in Krkonoše Mountains. According to the results new marketing strategy is suggested, that will help increase a number of new customers. The marketing analysis consists of PEST analysis competitors analysis and analysis SWOT. The survey is aimed at company clients, who are key clients in low touristic season. The suggested marketing activities take place mainly on the Internet as Internet represents an effective and relatively cheap communication channel.
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