|
|
Proposal of marketing mix for commercial property for rent
Husová, Michaela ; Husa, Drahoslav (referee) ; Milichovský, František (advisor)
The aim of the diploma thesis is to design a new marketing mix to improve the efficiency of business in commercial real estate on Freedom Square in Znojmo. The first part of the thesis describes and explains the basic terms of marketing and marketing mix. The next part is devoted to carrying out analyses of both external and internal to determine the current state of the building and then they are evaluated. In the last part, I develop my own proposals for possible practical improvement of the marketing mix in real estate.
|
|
|
Entry of the Selected Company to the Foreign Market
Drábková, Markéta ; Dlouhý, Ondřej (referee) ; Chlebovský, Vít (advisor)
Master ‘s thesis „Entry of selected company on foreign market” deals with entry of Spielberg Brno Arms s.r.o. (hereinafter referred as Spielberg Brno) to French market. The theoretical part contains the development of the internationalization of companies, includes variants of entering the foreign market and risks arising from international trade. It also characterizes individual economic analyses - PEST analysis, Porter's five forces model, SWOT analysis. The practical part focuses on the company itself, the export article and analyses. The last part of thesis proposes a concrete strategy of entry into the French market based on the analyses mentioned above.
|
|
|
Analysis of the external environment for a selected company
FEJTOVÁ, Nikola
The aim of the work is to analyse the external environment of the selected company in two markets with the help of selected analyses of strategic management and questionnaire survey. The selected company is Sodexo, a.s. After that it is designed a strategy for increasing the competitiveness of this company. Methodological procedure: Firstly, it is a definition of basic concepts and individual analyses used for the external environment; then the description of the whole company, an application of individual analyses of strategic management to the selected company; after that the evaluation of the company's position based on the results of questionnaires and analyses; finally, it is a proposal of a strategy for increasing the competitiveness of the selected company.
|
|
|
Evaluation of the Financial Situation of a Company and Proposals for Improvements
Lachman, Radim ; Dalecký, Tomáš (referee) ; Zinecker, Marek (advisor)
The diploma thesis deals with the evaluation of the economic health of a selected company using selected methods of financial and strategic analysis for the period 2017-2021. The theoretical part deals with the theoretical framework of strategic analysis, which emphasizes the analysis of the external and internal environment of the company analyzed and the application of selected tools of financial analysis. In the practical part, these theoretical starting points are applied in the conditions of the analyzed company. The design parts of this work are then formulated measures aimed at improving the level of financial management of the company.
|
|
|
Strategy of Family Business Development
Veselý, Tomáš ; Šimberová, Iveta (referee) ; Koráb, Vojtěch (advisor)
This diploma thesis deals with a development stratégy design for family business Víno Pokorný. The first part of this thesis defines the theoretical concepts needed to be dealt with in respect of this issue. Part two contains a current state analysis of family business Víno Pokorný and the last part of this thesis presents development stratégy plans for the family business, based on the business current state analysis.
|
|
| |
|
| |
|
| |
|
|
The economic analysis of the company EYELEVEL s.r.o.
Lisáková, Kristína ; Dvořáček, Jiří (advisor) ; Boukal, Petr (referee)
The master thesis deals with the economic analysis of the company EYELEVEL s.r.o. The aim of the thesis is to evaluate economic situation of the company, to identify threats and opportunities that arise from its surrounding. On the basis of the conclusion strengths and weaknesses of the company are formulated with the recommendation in order to improve their current situation. The thesis is split into two parts, theoretical one and practical one. The theoretical part defines theoretical and methodological starting points. The principles and basic terms of the particular methods of financial analysis and the strategic analysis of the company´s surrounding were mentioned there as well. The company EYELEVEL s.r.o is for the first time introduced in the practical part. Then PEST analysis, PORTER analysis and financial analysis, the main concern of the thesis, are followed. All the results are summarize in the conclusion.
|
|
|
Analysis of competitiveness of iStyle CZ, s. r. o.
Tran Duy, Khánh ; Soukupová, Jana (advisor) ; Makovský, Petr (referee)
The Aim of this bachelors thesis is to compile an competition analysis of the firm iStyle, s.r.o. And to suggest recommendations to improve competitiveness and position on the market for the future development of the firm. The thesis is divides in two parts which are theoretical and practical. The theoretical part contains demarcation of basic concepts and methods related to compiling the analysis of competition. The practical part contains the introduction of the analysed firm, analysis of the external with help of Pest analysis and Porters modul of 5 forces and analysis of internal environment. Penultimate chapter belongs to Swot analysis, where I summarize all the analysis. The last chapter belongs to proposals and recommendations based on compiled analysis.
|
guest ::
