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Outdoor Training Club's Marketing Communication
Soukeníková, Karla ; Šíma, Jan (advisor) ; Voráček, Josef (referee)
Title: Outdoor Training Club's Marketing Communication Goals: The aim of the thesis is to evaluate current club's marketing communication and come up with the suggestions of how to improve marketing communication, which would be benefit for the club and it helps acquire new potential customers. Methods: Electronic and written questionnaire, informal semi-structured interviews, document analysis. Results: Based on research and interview with the owner, I found that the current marketing communications is very weak and in terms of funds, it is necessary to focus primarily on its cheaper forms such as websites and social networks. The result of the work are suggestions for improvement of marketing communications. Keywords: marketing communication, communication mix, marketing, outdoor sports, social networks
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Incidents and injuries during outdoor courses
Kladivo, Jaroslav ; Kalkusová, Lucie (advisor) ; Vomáčko, Ladislav (referee)
Title: Incidents and injuries during outdoor courses Aims: The aim is to ascertain the extent of injuries that occurred during outdoor activity courses, conducted within the framework of teaching at the Department of Outdoor Sports FTVS UK. Methods: Qualitative and quantitative analysis of data from the book of injuries, regulations, and final reports of the classes issued by individual departments of the Department of Outdoor Sports FTVS UK which was collected during the school calender of 2009/10 to 2014/15, and their subsequent statistical processing. Using of NACA scoring system for assessing the severity of injuries. The research group consists of students and teachers of FTVS UK. Results: The result of this work is a clear summary of the frequency and severity of injuries incurred in various outdoor activity courses conducted within the framework of teaching at the Department of Outdoor Sports FTVS UK. Keywords: Outdoor sports, skiing, canoeing, accident, FTVS UK courses.
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Influence of outdoor activities on interpersonal relationships in a peer group from institutional care
Nováková, Petra ; Turčová, Ivana (advisor) ; Neuman, Jan (referee)
Title: Influence of outdoor activities on interpersonal relationships in a peer group in the environment ofinstitutional care. Aim of the thesis: The aim of this work is to find out whether outdoor activities have an effect on relationships in the group of the youth who live in the conditions of institutional care. Research methodology: We have used the Sociometric questionnaire B3-U. In the experimental group there are 11 adolescents from the orphanege in Jablonec nad Nisou. In the control group there are 10 children and adolescents from the orphanege in Semily. Children's age ranged from 8 to 15. Results and conclusions: The results of the research showed that the most excluded person in the group found new relationship in the group. Results regarding the most exluded people in the group were very positive. After our intervention the least favorite person recieved about half less of the negative voices. In the group hierarchy the distance among members of the group grew smaller. Only results of feelings friendship and confidence in the group were after the intervention lower. That is suprising in relation to other results which were positive. Keywords: Outdoor activities, outdoor sports, institutional care, group dynamics, interpersonal relationships.
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Outdoor Activities for People with Disabilities
Trčka, Martin ; Neuman, Jan (advisor) ; Hruša, Jan (referee)
Title: Outdoor Activities for People with Disabilities Aims: The aim of the thesis is to prepare an argumentation for creating a professional centre offering outdoor activities to people with disabilities; to explore current situation within the field of outdoor activities; to assess the interest of workers in the field of education of people with disabilities in services provided by outdoor centres for people with disabilities; to assess the interest of people with disabilities in services provided by outdoor centres for people with disabilities. Methods: The principal method of this work is a quantitative research by means of non-standard questionnaire distributed to people with disabilities and to professional workers and organizations engaged in education of people with disabilities. Results: Based on a survey of publicly accessible information there was compiled an up-to-date list of organizations and centres engaged in providing outdoor activities for people with disabilities in the Czech Republic. My personal inquiry also showed a positive approach of people with disabilities and workers with disabled people towards outdoor activities; a scale of most demanded activities was compiled; and the respondents' awareness was found of organizations aimed at outdoor activities for people with...
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Outdoor Activities at secondary schools in Mladá Boleslav from the view of students
Pelikán, Karel ; Turčová, Ivana (advisor) ; Nováková, Lenka (referee)
Title: Outdoor activities in selected secondary schools in Mladá Boleslav Aim: The aim was to create a comprehensive summary of sport courses organized by secondary schools as a part of compulsory education and to find out students' true opinion of these courses, using the feedback based on executed activities. Method: The datas were collected using interviews and checklists which contained opened,closed and scaled questions. These datas were interpreted considering graphs and led into conclusions. Results: Sport courses'structure is mostly concieved in way that educatiors don't care about preparation properly, they don't take advantage of natural environment but students showed appreciation to running of courses, though. Key words: physical education, outdoor sports, adventure education, experience, sport games, ecological education.
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Interest in sport in students of 2nd and 3rd medical faculty Charles University in Prague
Gajdošík, Jan ; Baláš, Jiří (advisor) ; Vomáčko, Ladislav (referee)
Title The interest in sport by the students of 2nd and 3rd Faculty of Medicine Objectives The goal of the thesis was to ascertain the structure of sports interests by the students of 2nd and 3rd Faculty of Medicine CU and relevancy to outdoor sports. Methods Questionnaire evaluation with thirteen open and closed questions. The questionnaire was not standardized. The analysis and evaluation of the facts were accomplished by the column chart and the tables. The set was constituted by 407 students, 182 students were from 2nd and 225 students were from 3rd Faculty of Medicine CU. Results The students of 2nd and 3rd Faculty of Medicine CU work out usually two to four hours a week. They are interested in individual sports. 98 students are interested in swimming, 63 students in running, 40 students in fitness sport. Their most favourite sports same is volleyball (62 students). They are very interested in outdoor sports, all above cycling (111), hiking (40) and downhill skiing (47). Discussion and Conclusions The university education has a positive effect on physical activity, the people with degree do sport more frequently then the rest of society. The students prefer individual sports, the most frequently swimming, running and fitness sport. The students are very interested in winter and summer sports...
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