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Marketing recruitment campaign of new members for the club TJ Vodní Stavby Praha - Zelený pruh
Poláčková, Tereza ; Crossan, William Morea (advisor) ; Janák, Vladimír (referee)
Title: Marketing recruitment campaign of new members to the club TJ Vodní Stavby Praha - Zelený pruh Objectives: The aim of this bachelor's thesis is the analysis of previous recruitment campaigns and the creation of a new comprehensive marketing promotion for the club of rhythmic gymnastics TJ Vodní Stavby Praha - Zelený pruh with the intention of increasing the membership base and awareness of the club. Methods: The bachelor thesis is based on the analysis of secondary data associated with the researched club (number of members, evaluation of flyers from past years, club social networks and website). Next part was quantitative method of personal interviewing of parents of participating children in order to find out the feedback of resources used to promote recruitment. and comparison of recruitment strategies of other local clubs. Results: After analysing the secondary data of the club, it was found out how many members had been added after each recruitment and what the recruitment contributions looked like. Furthermore, the number of website visits for the month of September since 2015 was examined and subsequently compared. Using this data, a campaign for 2020 was created and shared on several channels. In the end, feedback was provided in the form of quantitative investigation of newcomers to...
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Associations and their legal regulation
Hanžl, Pavel ; Frinta, Ondřej (advisor) ; Zvára, Michael (referee)
This rigorous thesis primarily deals with the legal regulation of associations under the Civil Code effective from January 1, 2014, with a brief focus on the history of association law in the Czech, respectively Austrian legal environment, and in more detail on the transformation of civic associations into associations. This thesis addresses the possibilities of how an association can be founded, the rights and obligations associated with membership in an association and discusses the bodies of an association, especially the statutory body, the supreme body, the control commission and the arbitration commission. The individual chapters usually describe valid legal regulation and then analyse specific problematic issues, in which available opinions of legal doctrine and the observations of the author of this thesis are mentioned. This thesis is not only theoretical, but also gives examples from practice and describes the best possible ways of solving particular problems, thus is aiming also for readers outside the professional legal community.
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Children with Down syndrom in Scout groups
Kavalírová, Julie ; Mužáková, Monika (advisor) ; Mlčková, Marie (referee)
This bachelor thesis deals with the issue of membership of children with Down syndrome in Scout groups and the factors that influence their membership. The theoretical parts deals with historical context of world and Czech Scout movement, its founders and the ideals on which the movement was founded. The theoretical part also deals with the ideal basics of scouting, which in children's Scout groups create an environment for all children without distinction. Furthermore, the work deals with Down syndrome, where, in addition to a medical point of view, it examines in particular the possibilities of informal education of children with Down syndrome, which plays an important role in the development of children with disabilities. Based on the data obtained from the interviews, the research part itself deals with partial factors influencing the inclusion of a child with Down syndrome in a Scout unit, from admission to the transition between different age categories. Interviews conducted in the case study provide insight into the situation of a child with Down syndrome who is member of a Scout movement, his parents and leaders. The research showed that the Scout unit has the prerequisites for creating an environment suitable for a child with special educational needs due to the interest in the individual,...
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Ritual elements in the practices of Herbalife Independent Distributors
Zemanová, Aneta ; Šanderová, Jadwiga (advisor) ; Grygar, Jakub (referee)
The diploma thesis called "Ritual elements in the practices of Herbalife Independent Distributors" is focused on the manifestations of Randall Collins' interaction rituals on the example of multi-level marketing company - Herbalife. It tries to answer two questions: answer two questions: What does the Herbalife Independent Distributor community hold together? What motivates them to work, when everything is voluntary at Herbalife and they do not have a competitive driving force there? The connecting mechanism of the multi-level marketing structure and interaction rituals are practices of organizational culture. The most important are the physical meetings of members in which interaction rituals take place. By living interaction rituals, Herbalife members produce emotional energy, by which they empower the symbols of organization and the sense of group solidarity. Positive emotional energy has an impact on the cooperation of distributors with the organization, and it affects also their effort to achieve common goals.
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Vztahy EU a Turecka: Vliv politiky AKP
Forýtek, Lukáš ; Němec, Jan (advisor) ; Dvořáková, Vladimíra (referee)
The master thesis deals with the issue of the Turkey-EU relations. The main aim of the thesis is to reveal the main causes of growing lack of interest of the Turkish government to become a member of the EU. The analysis of the Justice and Development Party s (AKP) effect on the Turkish foreign policy is covered as well. The thesis includes a theoretical part dealing with regionalism and regional integration and the phenomenon of Europeanisation. There is an analysis of the impact of Europeanisation on the candidate countries. The history of the Republic of Turkey and the roots of the AKP are covered. The thesis also works with the results of the general elections in the last decade. The history of the relations and accession negotiation between the EU and Turkey are analysed as well. Finally, the main potential causes of the deterioration of the negotiations are mentioned and analysed.
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Why is Israel not in the EU?
Houdek, Kryštof ; Bečka, Jan (advisor) ; Weiss, Tomáš (referee)
This bachelor thesis considers Israel's potential membership in the EU. The hypothesis is that the EU and Israel share a common interest in regards to Israeli membership. Yet, national states within the EU would block Israeli requests because of ideological bias. The first part of the thesis describes the attitudes of Israeli politicians and of the public in regard to entry to the EU. Then, I will illustrate the wide economic, security and research cooperation between the EU and Israel. The second part illustrates the attitudes of european politicians of all stripes. Lastly, I will describe the strategic interest of the EU on Israeli membership. The research question asks, simply, why Israel is not in the EU. The answer is divided into two parts. One part analyses legal documentation from the EU in order to prove that, on a legislative level, Israeli membership does not face any significant obstacles. The second part attempts to prove that in terms of national states there is an opposition strong enough to stop such an initiative. The work combines two theoretical approaches: liberalism and neorealism. Liberalism argues in favour of mutual cooperation. Neorealism explains why such cooperation has no chance of fulfilment. The research includes content and discourse analysis of statements made by...
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The position of the governments of Gerhard Schröder on Turkey's accession to the European Union
Volfová, Barbora ; Handl, Vladimír (advisor) ; Kunštát, Miroslav (referee)
The following thesis deals with the pro-Turkish policy of red-green coalition in Germany during 1998-2005, which represented a turning point in German Turkish policy, because it did not follow the anti-Turkish policy of Helmut Kohl. Also today it represents an unique policy - nor the current Chancellor Angela Merkel initially followed it, whose image of Europe is incompatible with the membership of Turkey in the European Union. Based on an analysis of the most important debates held in the Bundestag under the red- green coalition government, where was discussed the Turkish question, the thesis tries to answer the question why the government of Gerhard Schroeder/Joseph Fischer supported Turkey's accession to the EU. It concludes that in the speech acts of individual government officials and MPs of the governing parties intermingled both strategic arguments and arguments corresponding with the classic postwar milieu shaping strategy that aims to influence the milieu beyond the borders of the national state. Strategic arguments gained in importance due to three international events that shook the world during the governments of Schroeder/Fischer and which tightened the active Turkish policy. It was the conflict in Kosovo, September 11, 2001 and the war in Iraq. However, these international events only...
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