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Proposal of Business Model for Touch Art Development Studio
Maštalíř, Roman ; Beneš, Marek (referee) ; Zich, Robert (advisor)
The goal of the thesis is to develop a business model, which will lead to growth of Touch Art developer studio. The focus areas are: improving societal and customer education, creating value networks and leadership development. With these focuses in mind, thesis contains analysis of the environment in which the studio is present, introduction to development topic, clarifying goals and visions, as well as marketing, internal factors and field analyses. The output of this thesis is structured steps and their evaluation, which the development studio needs to undergo to ensure stronger market position.
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Proposal of a marketing strategy
Lukášová, Jana ; Maštera, František (referee) ; Chalupský, Vladimír (advisor)
The object of my thesis "The proposal of Marketing Strategy" is analysing the company Trade Lukáš s. r. o. and its proposal marketing strategy. The first part is focused on theoretical marketing and the process of markketing strategy. The folowing part describes and analysses the company. The third part contains suggestion and recommendations for the comapany, which resulted from the analytical part.
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Analysis of the effectiveness of the use of marketing tools in the project „Nová Zbrojovka“
Borozdina, Valeriia ; Budíková, Michaela (referee) ; Dohnal, Radek (advisor)
The aim of the thesis is to analyze marketing tools used in the development project «Nová Zbrojovka». To assess their effectiveness and expediency of use in the future. The result of this work will be a proposal for the further use of the analyzed marketing tools. The theoretical part is devoted to the description of the construction market, strategy and marketing strategy, situation analysis and its tools. The basic concepts, divisions and structures are explained here. The practical part describes the project «Nová Zbrojovka», the current situation of using marketing tools and marketing strategy of the project, analysis of these tools and recommendations for their use in the future.
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MARKETING OPERATIONS IN CONSTRUCTION FIRM
BLAŽENCOVÁ, Diana
The main target of my bachelor work was estimation of marketing activities it the construction company FESTON, s.r.o. and to make a suggestion for solution. However right away at the beginning of my job, when I started to describe the marketing activities, I realized that this firm is not marketing oriented, that it doesn´t have any scheduled marketing plans even never carried out any marketing research work or analyses, therefore it is not marketing operated. On this basis of this discovery it was necessary to addict a considerable part of work to marketing situational analyses, which components are macro and micro background of the company. Further I forecasted the strong and weak sites of the company opportunities and strategy.
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The SK Tenis Kladno marketing plan
Urbanová, Anna ; Voráček, Josef (advisor) ; Procházka, Jan (referee)
Topic: The SK Tenis Kladno marketing plan Objectives: The main objective is creating a marketing plan for SK Tennis Kladno Tennis Club. The sub-objective was to conduct a situation analysis on which basis was the marketing plan developed. Methods: In this work I used the method of analysis, method of inquiry and method of scaling. By the method of questioning were collected information about customers, their views, needs and desires. The club itself was analyzed, such as its competitors, partners and customers. The method of scaling was used in case of the club and competition analysis. SWOT analysis is included. Results: The analyzes revealed that the club has one strong competitor and two weaker competitors. The results further showed that the greatest weakness of the club is pricing policy stance, the current management of the club and the poor atmosphere in it. The marketing plan focuses both on the young generation, ie. children and young people, both amateur players. Key words: marketing planing, marketing mix, marketing objectives, propagation, cost, customer, competition
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Tracking the efficiency of business marketing resources
Havránková, Jana ; Budíková, Michaela (referee) ; Dohnal, Radek (advisor)
Diploma thesis is focused on the theme "Monitoring the efficiency of funds on the marketing enterprise" which will be performed the analysis of two specific companies and their marketing activities. Further, they identified the marketing tools in companies. After analyzing all marketing activities of the companies evaluated and then executed the marketing plan and its budget. After the introduction of the marketing plans in companies will be carried out assessment of the embedded costs. The work consists of the theoretical part and the practical. In the first part are specified concepts related to marketing, in the second part is performed marketing analysis and subsequently conducted a marketing plan. In conclusion, the described evaluation of the embedded costs, the proposals and any recommendations for improvement.
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Marketing Plan for Company on the Audiovizual Market
Spáčilová, Alice ; Kaňovská, Lucie (referee) ; Šimberová, Iveta (advisor)
This bachelor´s thesis contains theoretical and practical parts. The main goal of this bachelor´s thesis is to create a quality marketing plan for a young audiovisual company. It is necessary to make chosen analysis – analysis of external surrounding, analysis of internal surrounding, SWOT analysis, analysis of market and questionnaire of chosen target´s group. Final marketing plan will be given to Unreal Visual s.r.o. company.
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