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The group buying phenomenon - factors leading to it's popularity and consumer position on the daily deals market from the user perspective
Sedláková, Klára ; Soukup, Petr (advisor) ; Balážová, Eva (referee)
This bachelor thesis is focused on a phenomenon of group-buying on daily deals websites, especially then on the factors leading to it's popularity and the consumer position on the daily deals market. The topic is viewed from the user perspective, which the author tries to get to by way of a qualitative research. The author relies on the sociological theory of the consumer society in which she tries to find the roots of the successfully spreading of popularity of the discused phenomenon. As well author draws on there the theoretical background for a topic of consumer position on the daily deals market. Causes of spreading out are researched by a force of an exploration of motivation factors leading users to buy there. On that account there are as well described the theoretical conceptions of motivation and needs in brief. Author conducted a series of semistructured interview in which she emphasised the meanings that the users attach to the particular action. The analytical part of thesis connects main causes of spreading out of phenomenon, theoretically grounded in the theories of consumer society, with a typical aspects of this rather new way of internet shopping and consequent consume. The second topic, the own consumer-user view on their position on this market, is discused as well there.
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Advertisements against advertising. Subvertising in the Czech Republic and abroad
Dolečková, Veronika ; Klabíková Rábová, Tereza (advisor) ; Vranka, Marek (referee)
The Bachelor's thesis "Advertisements against Advertising. Subvertising in the Czech Republic and Abroad." deals with the phenomenon of subvertising, which originated from the needs of artists to react to the content and number of advertising messages surrounding us on a daily basis. The thesis sets the phenomenon into cultural-historical context and describes the development of art criticism. It also includes new marketing movements that stem from subvertising. Principally, the thesis focuses on the relationship of art and marketing, whose margins are currently being exceeded. Based on the theoretical findings, the practical part of the thesis analyses selected artists and introduces important manifestations of subvertising. For the description of the artistic interventions, it uses the method of a case study and comparative analysis. At its beginning, the thesis presents four world groups which unify artists and which brought forth subvertising. The next part deals with the context of foreign artistic production and introduces six subvertisers, including several lesser-known figures. The second half of the thesis contains case studies analysing the artistic production in the Czech Republic, and comparative analyses which compare the Czech production with the attacks of foreign artists. The...
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Imagology of Current Advertisements
Tomková, Gabriela ; Fišerová, Michaela (advisor) ; Kladný, Tomáš (referee)
This thesis deals with advertising images. It contributes to discussion about position of image in present visual field. It also speaks about influence of image on contemporary society. The starting point and theoretical basis are Visual studies. The main ideas are applied to two different constructs of reality, both are tendentious. The first is vision, ideologically and politically constructed during authoritarian socialist regime. The second is current globalized consumer society. In the practical part of the thesis, the analysis focuses on the advertisements of Skoda Auto Company, used in both mentioned visual modes in the Czech Republic in the 20th century. Key words: picture, visual studies, iconology, advertising, globalization, consumer society, propaganda, image.
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Social Theory and the Late-Modern Approaches to the Study Of Culture
Lachmann, Filip ; Balon, Jan (advisor) ; Holeček, Tomáš (referee)
Sociology, social science and human sciences in general are interested in the study of culture since its inception. This concern, however, have transformed over the years and the development of individual disciplines, especially in the 20th century, where the phenomenon of culture has become one of the main indicators of social coexistence. The concept of culture itself represents a very wide range of activities, objects and characteristics tied with the human and his behavior. This work focuses on the process, during which social scientists have begun to perceive the culture no longer just a file or a store of values, but as part of power struggle, hegemony, ideology and oppression in their everyday impact on the scientific knowledge and the creation of social discourse. It notes the rise of critical theory, which arose mainly in the context of the so-called "cultural turn", starting in the postwar period. It records the development of social theory as a discipline combining several approaches, grounded in a larger frame of reference, the main aim is to highlight the difference between social science typical for modernity and more or less postmodern authors, which we nowadays consider the leading scientists and philosophers of the 20th century. This report covers the Frankfurt School of T. Adorno,...
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Usury in democratic society. Ethical-historical and civic-legal view in the context of the Czech Republic
Bednář, Jaroslav ; Mašek, Vojtěch (advisor) ; Sládek, Karel (referee)
This written work deals with the meaning of the terms usury and interest over the course of time from the anthropological-historical point of view given by the philosophical and theological authorities and painters of the time. The work reflects the socio-ethical interpretation of moral dilemmas associated with usury in today's civic-economic practice, especially in the context of the Czech Republic. In the introductory section, the concept of usury is defined. On the basis of legal science, the principles governing the legal area in the decision-making and the definition of usurer behaviour in criminal and private law relations are highlighted. For the proper understanding of the issue are illuminated the meanings of terms such as debt, bond, compound and simple interest, annual average cost rate. The second part of the work is devoted to usury in selected biblical passages of the Old and New Testament. In the context of the comparison, a modest comparative insight into Islam is given in relation to usury (ribá), and some morally controversial banking transactions under sharia Islamic law are introduced. In the third section, an extensive historical and legal part the development of credit issues, usury from the perspective of selected philosophers and church authorities are described. Specific...
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The image of reality - young artist's attitude to environmental problems in their creative activity and personal lives
Shiriaeva, Inessa ; Mašek, Tomáš (advisor) ; Figura, Roman (referee)
This qualitative diploma thesis deals with a specific view of art from the perspective of social science disciplines and in connection with the environmental problems of today. The theoretical part of the work is devoted to selected social and cultural concepts of the contemporary world, especially consumer society, waste and art, which puts in the context of the climate crisis. It describes the attributes of consumer society, the consequences of overproduction and consumption in the form of waste, which I further look through with the artistic eye. It addresses the social functions of art, its anchoring in social consciousness and the relationship with science. The empirical part of the work offers a view of the artistic environment, especially young artists on the climate crisis in both personal life and creation. It describes their motivations and limits leading to the sustainable implementation of the concept or activist approach to the audience in order to contribute to a better society. The work thus deals with the important role of artistic creation in our society. Keywords mass production, consumer society, climate change, recycling, waste material, art, activism
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New Forms of Tourism and their Impact on Cities
Klicnar, Filip ; Balon, Jan (advisor) ; Šanderová, Jadwiga (referee)
This thesis charts the increasing volume and changing nature of tourism in Europe. It was allowed by the liberalization of air travel market (the emergence of Low-Cost Carriers), and by the emergence of sharing economy (Airbnb). Followed by these changes a new segment of tourists, who were described as independent travelers, emerged. The thesis focuses on the interaction of those three factors and their effect on urban space - thus on its socio- geographic, socio-economic and socio-cultural fabric. Because of Low-Cost Carriers, tourists and travelers are concentrated in several European cities - those which were able to accommodate its environment for these airlines. In the cities, tourism spread from the concentric zones of the city center to the zones of the inner city, where a new tourist industry was adjusted for independent travelers. This touristification deepens the process of gentrification and spatial inequalities. Because of Airbnb, the limited hotel supply in the city center was surpassed, and the accommodation sector was integrated into residential fabric of the inner city. Those touristified spaces of the city become socio-culturally heterogenic. However, with increasing costs of living in the inner city, this space is more and more socio- economically homogenous. Consequently,...
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Zero Waste lifestyle mapping
Nováková, Kristýna ; Spalová, Barbora (advisor) ; Orcígr, Václav (referee)
The work explores the perception of Zero Waste lifestyle from the perspective of people who live this lifestyle. The main aims of the research are to map the perception of Zero Waste lifestyle in terms of what the lifestyle means for informants and how they perceive it. I also deal with the motivations that these people have for their lifestyle, whether it be external or internal, and I try to map the negative or positive benefits that Zero Waste brings to the lives of its followers. The work is based on qualitative research, namely on seven interviews with people who live in the Zero Waste lifestyle, with whom I conducted semi-structured interviews. Using a thematic analysis, I have identified ten categories that characterize Zero Waste lifestyle: the pursuit of change, the conversion / change of thinking, the voluntary modesty / the fight against consumerism, the saving of money, the fashion trend, the education, the spiritual / religious aspect, the fulfillment / joy / happiness, community sharing, moral contradiction. The main findings of the research are precisely the Zero Waste lifestyle characteristic that builds on authentic information taken directly from people living in this lifestyle. My findings mainly relate to characteristics of Zero Waste, how these people perceive their lifestyle...
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