Original title: Street-art v marketingové komunikaci módních značek
Translated title: Street art in Fashion Marketing Communications
Authors: Jeníková, Anna ; Hejlová, Denisa (advisor) ; Klabíková Rábová, Tereza (referee)
Document type: Bachelor's theses
Year: 2015
Language: cze
Keywords: consumer society; Culture; fashion brands; graffiti; mainstream; marketing communication; sneakers; street-art; subculture; underground; graffiti; konzumní společnost; Kultura; mainstream; marketingová komunikace; módní značky; sneakers; street-art; subkultura; underground

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/64932

Permalink: http://www.nusl.cz/ntk/nusl-457456


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses